About the Project
We started with a research and discovery phase, including user journey and SEO research to identify core site users, intents, and existing as well as potential SEO value. We held several in person sessions with key stakeholders to ensure core messaging and USPs were captured, and we verified these propositions with a thorough, interactive competitor analysis.
Following agreement of the fundamentals, our copywriting and user experience (UX) team worked together to wireframe the website before working with our designer to generate the user interface (UI), which was inspired by the client's drive for a modern, UX focussed experience which reflected the quality of their offering. As always, we ensured that the client's strengths and their customers were put first in the copy, experience and design, enabling a frictionless website journey that highlights P.P. Group's strong core offering and values.
The website was developed on HubSpot CMS to ensure flexibility for P.P. Group post-build and ensure that the creation and editing of content is as quick and effective as possible.
