---
title: Inbound Marketing 2.0 - The Paradigm Shift
description: The once supreme 'King Content' is under scrutiny. Now, marketing is saturated with content that fails to engage. How can you part the sea of poor marketing?
---

# Inbound Marketing 2.0

## The paradigm shift in marketing

[![down-arrow](https://www.axongarside.com/hubfs/_March-2020/globals/down-circle2-animated.svg)](https://www.axongarside.com/new-marketing-paradigm#scroll_here)

## Slide Deck Overview

The once supreme **'King Content'** is under scrutiny.

Now, marketing is saturated with content that fails to engage, sparking cynicism and diminishing buyer trust.

So how do you part the sea of poor marketing?

**Inbound Marketing 2.0** requires a rethink of the way you view content and, more importantly, the way you view your customers.

Take the first step towards rebuilding your marketing and take a peek at some of our blogs.

- [**The Complete Guide to Online B2B Lead Generation**](https://www.axongarside.com/blog/the-complete-guide-to-online-b2b-lead-generation)
- **[An Introduction to B2B Inbound Marketing](https://www.axongarside.com/blog/introduction-to-b2b-inbound-marketing)**
- **[Crafting an effective persona for your content marketing strategy](https://www.axongarside.com/blog/creating-an-effective-persona-for-your-content-marketing-strategy)**
- [**How we created a 4x YoY Increase in Online Revenue for Huthwaite**](https://www.axongarside.com/huthwaite)

### See our Managing Director, Ian Guiver, talk about this in more detail

## Reinvigorate your marketing

Are you still stuck on Inbound Marketing 1.0?

Get in contact with our experts and see how we can scale up your content marketing for the modern B2B buyer.

[![Speak to us](https://no-cache.hubspot.com/cta/default/145288/ea4f8317-c812-4c93-a0f5-e0de0be22020.png)](https://cta-redirect.hubspot.com/cta/redirect/145288/ea4f8317-c812-4c93-a0f5-e0de0be22020)

![](https://px.ads.linkedin.com/collect/?pid=5342026&fmt=gif) ![](https://px.ads.linkedin.com/collect/?pid=5342026&fmt=gif)

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