Inbound Marketing

A Methodology for Business Growth

down-arrow

Traditional, outbound marketing is broken. Shouting into the void and hoping someone answers your call no longer works.

To attract today’s digital buyer, you need to earn their trust, before you earn their business.

So, how do you get heard above the noise?

With inbound marketing - the most effective, adaptable approach to generating and converting high quality leads into loyal customers.

But why inbound?

 

The data speaks for itself.

70%

of buyers do their research online before engaging with a company

54%

more leads are generated by inbound than outbound

41%

of marketers confirm that inbound produces measurable ROI

80%

of decision makers prefer to get info through a series of articles, rather than an advert.

B2B Inbound Marketing

B2B IS GOING INBOUND - WILL YOU?

Inbound marketing is a response to changing consumer attitudes, and it’s allowing B2B organisations to help their customers help themselves.

It enables your business to be the first answer your customer sees whenever they ask a question; to know what your customer needs before they do, and provide them with the solutions they need in the right place, at the right time. 

Providing value, every step of the journey. 

HOW DOES IT WORK?

We have our own tried and tested method for inbound success. While we use a combination of tactics you’ve likely used before, our experience and knowledge of inbound ensure that we deliver the best results possible as part of a wider marketing strategy.

We follow the three-tiered inbound process for generating customers: attract, engage, delight. However, unlike other agencies, we have a unique approach that covers all aspects of generating and converting leads, that is completely data-driven. 

TOGETHER, OUR MARKETING SERVICES DELIVER COMPLETE INBOUND SUCCESS

CONTENT CREATION

Your industry knowledge is your greatest asset, and we’ll use it to create leads. Our creative team will work with you to produce educational, valuable content that converts. From blogs to videos, we’ll craft the content that best suits your business.

UX DESIGN

Without question, your website will look great. However, it will also work specifically for your target audience. Using real data and monitored user behaviour our creative team of designers, thinkers and writers will work to create websites optimised for the user journey. 

PERSONA & AUDIENCE CREATION

Create profiles of your ideal customer called buyer personas with your dedicated strategist and content team.These personas influence all inbound activity, and will significantly improve the results you’re currently seeing. 

ANALYSIS & CONTINUOUS IMPROVEMENT

Inbound marketing is an ongoing process, which is why we offer detailed quarterly analysis, where we'll identify where opportunity lies for the next quarter and monitor every component - optimising in real-time to ensure no opportunity is missed.

SEO

Get heard above the noise, every time. Using on and off-site SEO methods, technical evaluation, and organic audience creation, our team of experts will look to optimise your website and content for search engines.

CONVERSION OPTIMISATION

Turn anonymous website visitors into leads by identifying conversion opportunities on your website, blog and content offers. Using real data, and personalised email marketing, we’ll work to convert leads to sales. 

PAID MEDIA

Reach the customers you want using specific targeting across a number of paid platforms. Whether its social media or advertising, our specialists will work to meet your specific goals, consistently developing paid media strategies to get the results you need.

DEVELOPMENT

Using HubSpot CMS, we’ll develop your website through the growth-driven method - where a minimum viable product is launched within 60 days of the initial kick-off and is continually developed to meet your needs.

WHY WORK WITH US?

AG - Icon - Search ΓÇö White

TAILORED SERVICE

Unlike some other HubSpot partners, we don’t force strict, fixed plans on our clients. Instead, we develop bespoke programmes for each of them, taking a flexible approach that fits around your business needs, not ours.

AG - Icon - Stats Alt ΓÇö White

SUBSTANTIAL BUSINESS GROWTH

We don’t believe in generating leads for the sake of impressive numbers that will likely never convert. Instead, we understand the importance of qualifying leads and nurturing them into paying customers.

AG - Icon - Remarketing ΓÇö White

COLLABORATION

Knowledge and skill transfer is at the heart of everything we do. We don’t claim to be experts in your industry, but we do get up to speed quickly. Our specialists work to gain a deep understanding of your business; while we may not know everything immediately, we’ll make sure we know what people you want to sell to, and how to reach them.

AG - Icon - Content King ΓÇö White

MEASURABLE IMPACT

We want you to see value the minute you start working with us, which is why we work to develop inbound campaigns that get measurable, impactful results through our tried and tested methodology.

Don’t just take our word for it

With the creation of a new website and content, in just six months, Lloyds British increased organic traffic to their website by 888%, with an increase in organic new visitor sessions of 965%.

Phil Drakeley, Marketing Manager, Lloyds British

see the proof

How can your business access our services?

As part of our bespoke approach we deliver our services in ways to suit your requirements:

AG - Icon - Stats

We provide comprehensive managed services packages tailored to your individual business needs and designed to complement the skills of your existing in-house team. Whether it’s marketing or sales, we’ve got you covered.

see how we can help

I WANT TO OUTSOURCE MY INBOUND MARKETING EFFORTS

AG - Icon - Remarketing

If you have HubSpot and want to get the most from your investment, our team of experts are here to help. We offer a range of programmes from onboarding to advanced training, to help you get the most out of your portal.

check out our training options

I NEED SOME EXTRA HELP WITH HUBSPOT

AG - Icon - Stats Alt

Great! You know how inbound works, but you want to start seeing tangible results. Our consultancy and support services are here to accelerate your inbound engine and offer you ongoing advice on how to optimise your marketing assets.

see how we can help

I KNOW MY INBOUND STUFF BUT NEED SOME ADVICE

JUST WANT TO TALK?

Whether you're looking for help with a particular challenge, need support with the Growth Hub or want an agency that can deliver your inbound growth strategy - let’s start a conversation.

Speak to an expert 

AxonGarside_OfficeShots- (1)

FREE EBOOK

Download our guide 'An Introduction to Inbound' to find out more.

PRICING GUIDE

Get the pricing guide right here to find out more about what we offer.

Businessman showing computer screen to coworkers in creative office

FREE RESOURCE

We've written a breakdown of how inbound can help B2B companies