Content that has been carefully aligned to the customer’s interests features throughout our process and we put our client’s website is at the centre of our four stage inbound marketing methodology
We create blog posts, ebooks, videos, and other content that answers questions your prospects are asking. We’ll optimise the content for search engines (SEO) and share it on social media to create an audience.
Website traffic is turned from anonymous visitors into leads with relevant downloadable offers, advertised through well-placed calls to action and placed behind forms on landing pages designed to promote valuable material.
Leads are turned into sales-ready opportunities through follow-up information that guides the reader from the point where they recognise a need to the point when they are ready to speak to sales - nowadays 70% + of the way through the buyer journey. That's when inbound sales comes in.
We help your leads become delighted customers. Using HubSpot your sales and service teams can identify the information that leads and customers have shared with you so you can help them achieve the goals that matter most to them.
Almost every B2B marketer has focused on SEO, social media, content marketing or website re-design at some point. Few have achieved the ROI that they were looking for. Our inbound marketing packages use all these tactics and more but as part of an integrated approach that is measurable, transparent and optimised from first engagement to first order through use of HubSpot - the world’s most advanced marketing software.