Learn the fundamentals of inbound

Explore the future of B2B lead generation with our free download

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We're all about inbound marketing, but we know that not everyone is up to speed on what the methodology actually means. This guide is an introduction to the fundamentals of inbound, and how it can help your business thrive.


Inbound marketing was developed in response to changing consumer attitudes - the buyer has changed, and so the marketing process must also change. It's not about selling someone a product, it's focused on providing value. 
By adopting the inbound methodology, your business can ensure that you are the first place your buyers turn to when they need answers. You can provide the information that your customer needs, before they even know they need it. It's not mind reading, it's not seeing the future - it's just inbound, and it can help your business see incredible results, by reaching the right people, in the right place, at exactly the right time. 

What this guide will tell you:

The changes of B2B buyer behaviour 

 Understanding that business buyers have changed the way they research and buy goods and services from other businesses will help you market them more efficiently.


The Inbound Marketing Methodology

We'll help you understand how to boost your website's unique visitor numbers and nurture qualified leads that your sales team will want to get their hands on.

The skills and tools you'll need

Not only will we explain the methodology, we'll also show you the skills tools you'll need to get started with inbound marketing today.


“The cost of generating leads with inbound marketing is more than 60% lower than traditional outbound marketing techniques.”



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Is this actually free?

Yes. We want to make sure that everyone who visits our site can get the information that they need quickly, easily, and at no cost. You might see some ebooks out there for an overpriced cost, but you wont find any of those here. We're about information, when you need it. 

Can't I just Google inbound myself?

Sure you can! But you'll find a lot of information, scattered across a few sites. Our Introduction to Inbound is a concise explanation of everything you need to know before setting out on your inbound strategy, in one simple place. That's why it's been an essential download on our site for a while, and is updated frequently to stay relevant.