“We have been really impressed with how Axon have immersed themselves in understanding our very complex business and our customers. Our internal experts have complete confidence in the [website] content that is produced and the results speak for themselves because we have a pipeline of close to £4.5m”
Phil Drakeley, Marketing Director at British Engineering Services
We Create Industrial Websites that Look Good and Work Hard
Using our data-driven approach
Our tried-and-tested approach to designing and developing websites ensures your revamped site gets found by the right people and delivers a compelling user experience.
We'll rewrite and optimise your content where necessary so that your site gets found by the right people who convert into customers.
In our experience, developing a website gets complicated when different parties are not on the same page.
We bring together content writers, designers, developers and, most importantly, you the client so that content, design and functionality are discussed and agreed together, meaning there will be no disconnect between the plan and execution.
Continuous Improvement Model
The best way to get your website to do its job is to base design and content decisions on data.
Our experts will research your company, customers and competitors and generate an analysis of your existing site data. Whether you're a startup needing a few pages or an established business with legacy Google rankings and traffic, we'll expand and iterate your new site based on heatmap data, conversion rate and visitor behaviour analytics data collected through the CMS, HotJar and Google.
We fit around your tech-stack
Choosing the right CMS and growth partner for your business is a crucial decision.
Whilst we've been developing websites on HubSpot for clients since 2014, our team have deep expertise working on WordPress and Webflow. We make sure to create websites that fit around your business processes and link to your CRM.
Through Our Website Services
As a growth agency we have all the skills required to design a website that not only looks great but which is a lead-generating growth machine.
If you don't have a brand, our creative team will create a compelling digital identity that resonates with your target market. We'll do this first before designing your website.
What is the goal of your website project?
We'll devise a website plan that aligns with your key objectives to enable us to create compelling touchpoints that deliver attributable ROI.
We'll organise and structure both your content and website to align with your buyer's journey to deliver the right information at the right time.
Our copy experts will articulate SEO-friendly, persuasive and purposeful content that engages with your readers and converts them from visitors to customers.
We combine design, content and functionality to create a memorable user experience (UX). A website that's intuitive and easy to find creates happy users, high conversion and sustainable sales lead pipelines.
Our UI experts will create engaging website visuals that bring your brand to life and delight your customers.
Conversion Rate Optimisation
We'll refine your user experiences to help you achieve higher conversion rates. We use specialist analytic tools and heatmaps to unlock the true potential of your site.
Our developers work hand-in-hand with designers, writers and SEO experts to build sites that rank in website searches and deliver fast and user-friendly interfaces.
FOR CLIENTS LIKE
Simbal needed an eCommerce website which matched their desire to sell to the end consumer - something their legacy website couldn't do.
We developed an eCommerce website for them on HubSpot which allowed them to sell directly to the consumer; resulting in their biggest-ever sale.
Largest ever sale directly through the website
Other manufacturing businesses we work with
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