Before Axon Garside
Sharp Rise In Traffic In 12 Months
Neuron supplies state-of-the-art Audio and Visual (AV) equipment for renowned music festivals including Glastonbury and Leeds and Reading festivals.
To support their growth and attract new business, Neuron needed to revamp their web presence to expand their reach and deliver user experience (UX) that resonates with their target market. They also wanted to add an online hire shop to their website to subsidise revenue during the festival’s off-peak season.
Our project for Neuron involved enhancing their website's SEO. We optimised content, changed the domain to .co.uk to focus on UK traffic, and targeted specific local keywords. Additionally, we added an e-commerce store with SEO-focused product pages. Through discovery sessions, we updated buyer personas and realigned the website with the buyer's journey.
Thanks to our technical SEO work, Neuron’s monthly web traffic increased by 218% within a 12 month period, from 772 monthly visitors in October 2022 to 1690 views in October 2023. In addition, they now boast a completely revamped website that delivers a more compelling UX and is much easier to navigate.
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