*Minimum two seats per training.
You’re up and running with HubSpot and it’s becoming the engine that you’re using to power your online marketing. However, there are either certain elements of the tool you’re not entirely sure about, or you really want to start making and proving ROI from your marketing efforts.
If you’re looking for help with creating lead scoring, complex workflows (marketing automation), end-to-end reporting - or are just looking for best practice advice on campaign planning, buyer personas and lead management - then this is the course for you.
Our interactive training sessions will conclude with a hands-on workshop, which will give you the chance to put all your learning into practice with the help of a fully-qualified HubSpot and Inbound consultant.
If you’ve been using HubSpot for a while, you know that there are plenty of resources available to help you get the most out of the tool. However, we know that there is no better way to learn than by complete hands-on training, which is why we offer tailored accelerator training sessions. On the day, you’ll have the opportunity to work in your own portal, ask as many questions as you like, and importantly, know that you will receive bespoke advice relating to your industry and your business.
Our accelerator training sessions are designed to provide you with the skills you need to get the most out of HubSpot in your own business. That’s why we ask that every participant brings a laptop - you can follow your HubSpot expert within your own portal, learning more about more complex aspects of the tool including workflows, end to end reporting and lead scoring.
You’ll be in safe hands with our expert HubSpot qualified consultants, who can offer practical advice tailored to your business, in addition to teaching you about the more complex aspects of the tool. We are a HubSpot Diamond partner, and have been using the tool since 2012. In this time, we’ve learned a thing or two about how to get the very best out of your lead generation, reporting, and more. Your consultant will be on hand to offer practical tips and best-practice advice for your business.
Our accelerator course helps you learn how to get results from your strategy faster. If you are already working with HubSpot, you’re likely to have begun developing your inbound marketing strategy. However, in order to get the most from your marketing efforts, it is vital that you understand how to utilise HubSpot for your business. Our accelerator training can help you do just that.
Our accelerator training is designed to help you get the most out of your HubSpot software. But that’s not all it does. We cover a range of topics relating to the inbound marketing methodology, including how to implement it within your own business, as well as offering practical advice and support on how to plan a campaign, develop buyer personas, and manage your leads.
Our HubSpot accelerator training can take place at our offices in Manchester, or at your location. We’re flexible, and understand that in order to deliver expert, tailored training we have to work with you, not against you. We’re only a five minute walk from Manchester Piccadilly, meaning that we have excellent transport links to anywhere in the UK. Book your training session now to improve and accelerate your HubSpot knowledge!
Jack works with fast-growing B2B companies in the high-tech and industrial sectors to build fully integrated sales and marketing programmes. With specialities in CRM, sales process mapping and sales & marketing automation, Jack has helped a number of businesses leverage the power of technology to enable them to sell better and faster. Additionally, Jack’s work with sales automation has been distributed to the HubSpot partner network, and is now used as training collateral.
Iva is one of Axon Garside’s HubSpot qualified Inbound Marketing Consultants. She works closely with B2B clients in order to increase the number of website visitors, leads, and ultimately customers, they generate through their online channels. Typically, Iva’s day is made-up of creating lead nurturing campaigns, content generation, social media management, as well as analytics & reporting.
- What is Inbound Marketing and how/why does it work?
- What are buyer personas? They’re much more than just a job title.
- How to build effective buyer personas and how to use them
- How to audit your existing content and content planning best practice
- How to use contact custom properties in smart forms to build a better picture of your leads
- How contact properties can become an integral part of your automated marketing/sales process
- How to create static and smart lists to segment data for campaigns
- How to create workflows and use automation for both marketing communications and also internal process
- Using HubSpot reporting to identify opportunities for optimisation and improvement of results
- Proving ROI
- Creating reports dashboards
You’ll need to have access and administrator usage rights to your company's HubSpot portal. This won’t be a day of note-taking. We want everyone to get involved and have a go themselves while our tutor guides you through the day.
We’ll provide the Wi-Fi (unless the day is held at your office, in which case you’ll be providing the Wi-Fi) if you bring a device to use it on.
If you haven’t already connected your social media accounts to the tool, then make sure to bring your login details with you. As much as it’s great to hook up your corporate accounts, we often recommend connecting your company employees accounts too. Personalisation delivers results!
If you have a relevant piece of content to promote on your social channels, such as an existing news article, a blog, or even a landing page, then bring it along. We’ll help you distribute it to your social audience.
If you have a piece of content that can be hosted for download, such as an eBook, white paper or a case study, then bring that too. We’ll show you how to host it in HubSpot, create an associated landing page, thank you page and follow-up email, as well as help you write the web copy for each page with best practice guidance. If you don’t have a piece of downloadable content, then don't worry - we’ll provide you with something as an example.