Let's be real
In the past, prospects went through your website to speak to a sales rep for more information about a service or a product.
Now, they expect instant access to information to be freely available on your website. If they can't find what they need, they'll swiftly move on to your competitors.
Don't risk losing potential prospects! Ensure your website is up-to-date and aligned with the changing user behavior of 2024, regardless of your industry.
That's why we've created 'Growth-Driven Design On Demand (GDD)' to help you generate a powerful, connected website which generates revenue for your business.
Are you ready?
Let's get the basics right
You have a website. It's well-designed and shows off your brand and what you sell well. But, is it driving revenue?
In today's digital landscape, your website is a crucial touchpoint in the sales process. But if your website is not converting, it'll lead to a loss in sales and missed opportunities. A poor website experience is costly, and it has led to retailers missing out on £2 billion in sales each year.
So what can you do now to turn this around?
We share best practices and tips to help you create a new or revamp your current website to improve your business's bottom in our free guide.
No sign-up is required, and you access it now.
Get the right tools
Now that you have an idea of how your website can be transformed into a lead-generation machine, you need access to the right tools to get started.
If you're looking to start completely from scratch, then we recommend downloading our Sitemap Templates. This template makes it easier for you to plan an optimal user experience with your customers in mind. The adjacent article helps you plan this in more detail.
If you're in the process of transforming your existing site, our Moscow Templates will help you get started. This will help you prioritise changes to your website in order of greatest impact.
Use your data, and don't second guess
Most businesses, when undertaking a website project, make changes based on what they think is right. However, if these assumptions aren't backed by real data from your website, is it the right thing to do?
The answer is a data-driven approach for websites called 'Growth Driven Design'.
We break down how you can mobilise this approach for your website in our podcast, HubSpot RevUp, below.
Avoid the Common Pitfalls
If you've got this far, hopefully, you've pivoted towards a data-driven approach to your website or have seen the importance of moving to this model.
Done correctly, this method of working will incrementally drive your website results forward, resulting in a website that not only improves your user experience but becomes a revenue-generating machine.
But what pitfalls should you look out for when implementing this way of working?
Our webinar discussed these challenges in more detail and how businesses can avoid falling into these holes.
FYI, we have loads more webinars planned for the future - make sure to follow us on LinkedIn to stay updated and attend.
See how GDD should be done
We have worked with this growth-driven design methodology for well over a decade, we have some examples of where we have done this for businesses.
Take a look at some of our favourite stories below, showcasing instances where we've been able to generate, and display, real bottom-line growth for businesses utilising a data-driven approach to their website.
Website Services, Inbound Marketing