When it comes to the B2B market, your website is an essential part of your lead generation strategy. If your current website isn’t up to scratch, you may be considering a website redesign to kick it into gear again. However, there’s more to a B2B website than just looking slick. Your website isn’t effective if it can’t be found. There are some ways you can promote your website and start attracting leads including:
- Search engine
- Video marketing
- Social media marketing
- Paid advertising
- Press releases
Read the rest of the blog to find out how you can use each of these ways to successfully promote your B2B website and start generating more and high-quality leads.
Once you’ve figured out your SEO strategy you can use it to understand what your prospects are searching for online. Then you can begin writing blogs that actually resonate with your prospects. How? Write content that is
Videos are a still a hot topic in the marketing space and are becoming increasingly popular in the B2B space. There is so much that you can use video marketing for, for instance, you can create videos that showcase your products and/or services, promote webinars that your company will be hosting and encourage people to sign up to watch. You can start a podcast in which you invite guests to discuss new disruptions in your industry - and so on.
Social media marketing
Social media marketing is a great tool to find out where your buyers hang out online. You can use tools such as HubSpot or Awario to monitor social media platforms and see what kind of conversations potential buyers are having. It will also allow you to create new audiences by sharing your own content and third-party frequently on these platforms, building up your credibility and authority. This way, you’ll encourage more visitors to your website and have a better chance at engaging with and nurturing them into quality leads.
As well as making sure your website is
Promoting your brand within your industry is always a great way to get people to visit your website, especially if you can get a link to your website in a press release. Not only will that link count towards your offsite SEO, but it will provide people who read the press release with a direct link to visit your website. Even if you don’t manage to get a link, people are still likely to consider searching for your company to see what you’re all about after having seen a press release. Press releases are a great way to showcase the success of your business as well as demonstrate thought leadership within your market.
It’s not enough to just design and build a B2B website, for it to only sit there and wait for the organic traffic to start slowly creeping in. You need to be able to take charge and help the traffic along by using some of the tips we’ve explained above. The more time you can offer in your promotional activities on social media, SEO, blog writing and more - you’ll start seeing the ROI much quicker as you’ll be helping to speed up your website’s lead generation efforts.
If you’re looking for more tips on how you can make sure your website is