In B2B markets, people buy from people. That’s why so many companies tell potential customers that they are the experts in their field
Online content gives companies the opportunity to differentiate themselves from competitors and build trust with buyers by demonstrating their expertise through blog articles, downloadable ebooks, slide-decks, infographics, videos, handy online tools and practical checklists and tip-sheets.
The job of our team of writers and inbound consultants is to tap into and publish the expertise that has won and kept your clients in the past to establish you as a though-leader in the future.
Who are your best potential customers, how do you help them and where do they go for information? What words do they use? The answers to these questions go into a content plan with clear measurable goals and timelines
We write purposeful content that will engage your target audience in formats that suit their information needs. Our designers create online-friendly, brand consistent pieces with lost of ways for readers to engage further
We’ll have used the right language (keywords) to maximise the chances of your content being found but we’ll also ‘share’ it through channels appropriate to your audience, like LinkedIn, Facebook or SlideShare
We use the HubSpot suite of marketing tools to measure readership, engagement and conversion rates of every part of the content plan. That means that we can test and improve every element against best in class benchmarks