Head of Content

In this role you’ll be providing strategic content direction for client lead-generation campaigns and online assets. You’ll be your clients’ trusted adviser in how to use content to achieve their marketing and customer service objectives while leading and developing  your team of internal copywriters and freelancers in the detailed planning and delivery of engaging and purposeful copy. You will be an expert in understanding how to switch tone of voice for different B2B audiences, and tailor content to the challenges of individual personas.

Our inbound marketing and HubSpot business is growing fast with new client wins and an expanding portfolio of services. That’s why we are now looking for a Head of Content whose ambition matches ours and who has the skill and drive to make ours the go-to content marketing agency for tech, manufacturing and professional service businesses.

The Role

• Leading our inbound and website content delivery team to create engaging, high-value, conversion-driven content across our inbound client portfolio.
• Providing the content team with clear leadership, direction and training while motivating and inspiring a positive working culture.
• Contributing to new and existing client pitches, providing strategies and content insights.
• Reviewing current processes and optimise team performance.
• Contributing to monthly reports and working with other Heads of Department to ensure accurate resourcing planning.
• Managing the workloads of the content team to meet internal and client deadlines
• Leading workshop discovery sessions (including persona development), and briefing sessions with senior stakeholders at our clients.
• Planning, researching, and creating detailed inbound content plans based upon Consultant briefs for campaign themes, personas, USPs, and buying journeys.
• Maintaining quality control across all inbound content including the amends process liaising with clients, marketing consultants and the content team. (internal and freelance)
• Building our team and supporting the training and development of junior copywriters. 
  
  

Requirements

• 3+ years experience creating high-value content in a B2B marketing context, such as long-form blogs, ebooks,editorial piecesand video scripts.
• Exceptional journalistic skills, including researching and interviewing
• A desire to keep on top of the latest trends in digital content
• Experience in managing a team of copywriters
• Proven track record in a client facing environment, advising clients on the use of content in their business, winning the trust of client experts and senior managers
• Multiple plate spinner

These things would give you an advantage
A good working knowledge of the inbound methodology ideally with HubSpot qualifications

Experience in any of the following sectors: industrial, technology, or professional services

Why join Axon Garside?

1. We are on a fast-growth trajectory. That means that there is plenty of scope to contribute, develop your skills and career. Our culture encourages people to experiment and try new things, to shape their own role and build a career path that works for them. Our exciting plans mean that there will be even more opportunities opening up for our team in 2023 and beyond.
2. Annual training budget, personal development plans to help everyone to develop their career as well as to provide our clients with an ever-better service
3. Hybrid working and a results driven approach to work rather than rigid working hours.
4. When you’re in the office we have a great working environment in the heart of the Northern Quarter (dogs, snacks and beer - of course) but plenty of scope to work at home too
5. We only work with brands and companies that we love because life is too short to work with people who aren’t keen to be better. Our clients all have innovative products or approaches to business, high growth potential and crucially, a culture of respect for their customers, employees and partners. They want to do the right thing, to grow fast and to enjoy what they do.

We have a commitment for our business to support our team and play its part in the community with extra days off for volunteering and community work and cycle to work scheme. As one of our team says “other people talk a lot about this, you actually do it.”

Whilst we are all committed to growing as individuals and as a business and in making Axon Garside as good as it can be, there's no Axon Garside 'type'. Difference is celebrated.

About Axon Garside

HubSpot and inbound marketing is one of the fastest-growing sectors in digital marketing - and Axon Garside is one of a few agencies in the UK to be awarded HubSpot Diamond Partner status. Our B2B client base includes fast-growing disruptors in sectors like tech, manufacturing and professional services as well as large multinational businesses based across the UK.

Our culture places a premium on learning, enquiry, a willingness to try new things and to take responsibility, trust, teamwork and the ambition to continually get better at what we do. If you love tech, social media and all things digital, if you are a problem solver who enjoys change and challenge, we might have the job for you. If you are looking for predictability and well-trodden paths, maybe not!