Sales Innovation Expo 2018: Highlights

The Sales Innovation Expo is one of Europe’s leading events showcasing the current and future state of the sales industry. This year’s expo will be held in London’s ExCel on the 21st and 22nd of March, bringing a whole host of industry-leading experts, ideas, products and solutions together under one roof.

This year’s expo promises to be a standout show, boasting cutting-edge suppliers, expert-driven seminars, interactive masterclasses - amassing to over 6,000 professionals in the sales industry from Europe and beyond, ready to engage, sharing their techniques, tools and strategies.

Here are some of the highlights that we’re particularly looking forward to this year:

How to Transform Your Sales Process to Inbound Sales - HubSpot

Led by keynote speaker Sharen Murnaghan, her session will share the strategies to help transform your sales process in order to achieve your goals. By the end, you’ll come away with three actionable items you can implement straight away to achieve success for 2018.

This session will be on 21st March, 11:00 am - 11:30 am, Keynote Theatre 2

B2B Sales and GDPR: What You Need to Know, The Essential Guide - Lead Forensics, Toby Fellows

GDPR is fast approaching and is on the mind of every marketer and salesperson alike, so it won’t be a surprise that this will be one of the hottest sessions at the event. Toby Fellows, another keynote speaker, along with Lilah Waite, Global Marketing Director, Lead Forensics, will be on hand to cover the aspects of GDPR that businesses need to know and prepare for before the May 2018 deadline.

This session will be on 22nd March, 10:15 am - 10:45 am, Keynote Theatre 2

How to Use CRM and Automation to Close More Deals - Axon Garside, Jack Williams

Our inbound marketing and HubSpot consultant, Jack Williams will be speaking at this year’s event on “How to Combine CRM & Marketing Automation to Close More Deals”. Jack specialises in CRM, sales processes mapping as well as sales & marketing automation.

On speaking about his presentation for the event, Jack mentions, “Sales and marketing alignment is a buzzword in the industry, and many companies talk about it, but very few of them do it right.”

“My presentation is designed to explore how businesses can utilise CRM and marketing automation tools to their advantage and really learn how to gain insights on their prospects, increase conversion rates and deliver a faster revenue growth.”

Jack's session is on 21st March, 3:30 pm - 4:00 pm, Theatre 7

How to Build a World-Class Sales Team & Get the Sales Edge - Gavin Ingham

Today’s markets are fast-paced and if you want to succeed, your sales team needs to be the best they can be. In Gavin’s session, he’ll focus on sharing proven motivational strategies you can implement to help motivate your sales team, making them focused and proactive in the work they do. Gavin’s session touches on how these motivational strategies can build stronger relationships with clients, sell value, create effective negotiation tactics and close more deals.

This session will be on 21st March, 11:00 am - 11:30 am, Keynote Theatre 2

An Event Not to be Missed

London will become a buzzing hub of the industry over the two days in March and will be filled to the brim with some of the world’s most ambitious performers in the sales industry - so it’s not an event to be missed! The Sales Innovation Expo is truly unrivalled in being able to gain such a depth of information, guidance and inspiration from some of the most forward-thinking and innovative minds in the sector - and it’s free to attend!

If you haven’t registered for the event yet, you can do so now with the link below. Don’t forget to come and see Axon Garside at stand 1720 through the S4 visitor entrance to say hello and find out how you can align your sales and marketing teams to generate more and better quality opportunities through your website.