The business world is always changing. Thanks to constant technological innovation, every day new tools emerge that help make communicating and connecting with our colleagues and customers easier than ever before. One of the key drivers in this, especially recently, is the increasing need for businesses to be more diverse and inclusive.
LinkedIn’s latest update is a direct response to this.
What’s the update?
Earlier this week, LinkedIn announced the update where users will now be able to record 10 second audio clips pronouncing their names to their profiles. Once users have uploaded the audio clip, other members will be able to listen to it when visiting their profile, understand their pronunciation preference and ultimately ensure they are able to correctly say your name - before even meeting the other user in person. So far, it seems the ability to record is only available via the mobile app, however all recordings can be listened to across devices. While the update is certainly in the early stages, it’s an exciting beginning on what hopes to be a further journey to inclusivity across the platform.
What’s the point?
Stressing the importance of the update, LinkedIn Product Manager Joseph Akoni said:
“Correct pronunciation is not just a common courtesy -- it’s an important part of making a good first impression and creating an inclusive workplace. That’s why we decided to provide a feature that gives you the option to share how to pronounce your name.”
A huge variety of cultures and backgrounds in the UK means that some names aren’t as common as others, and many people with these names will experience a fair amount of awkwardness, and even ignorance directed against them because of pronunciation. LinkedIn’s latest move is hoping to counteract this - not just for recruiters, either.
For example, rather than worrying about making a new colleague or potential client feel uncomfortable, you can simply visit their LinkedIn profile prior to meeting with them, listen to their audio recording to hear their name in their own voice.
From a client and customer perspective, the latest update is also great news. For instance, if you’re a salesperson who relies on LinkedIn to talk to prospective clients, the name pronunciation tool could help you get their name right before even speaking to them - making for a much more professional experience.
How can I use it?
LinkedIn is currently rolling out the optional feature to all members across the globe throughout the month, so it shouldn’t be long before you can add an audio clip to your profile. When the update eventually reaches you, LinkedIn’s help desk has everything you need to know.
Making the small commitment to learn someone’s name before meeting them has the potential to improve the way you do business forever. Not only is it polite common courtesy, it helps a relationship move beyond initial awkwardness, and start getting to the conversations that really help make a difference, and move your business forward.
This story will continue to unfold in the coming weeks - keep your eyes peeled for more information. Subscribe to our newsletter to stay on top of the latest news, tech insights and innovations in your industry.