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28 Feb 2019

Learn how to grow your business at the B2B Marketing Expo 2019

2019-02-Axon-Garside-Blog-Image-B2B-Marketing-Expo-4

There's less than 4 weeks to go until we head to the ExCeL London to exhibit at this year’s B2B Marketing Expo. So here’s a heads up about what we’ll be talking about at the show, what you can expect over the two jam-packed days, filled with the latest digital marketing and sales insights and how you can get your hands on a FREE ticket.

The B2B Marketing Expo, vouched as one of the Top 10 Marketing Conferences to Happen in 2019 will be hosted at London ExCel on Wednesday 27th and Thursday 28th March. It’s the ‘ultimate showcase of exceptional marketing minds’ and will be running alongside four other industry-leading shows, such as: the Sales Innovation Expo, Marketing Technology Expo, Customer & User Experience Expo and the Call & Contact Centre Expo.

We’re going to be setting up base on stand 1548, and we’d love to invite you to come and see us so that you can hear more about what we do and how you can grow your business using HubSpot in person!

As a Platinum HubSpot Partner, we're not only big advocates of the tool but know it inside out and can advise on how best to use it, whether your focus is on marketing, sales or customer service.

This is a great chance for us to meet properly, so that we can give you a real idea of what we can do for your business - be sure to grab your free ticket so that we can arrange a meeting at the stand.

Get your FREE ticket for the B2B Marketing Expo 2019 here >

As well as having our own stand, this year we have two speaking slots. Our MD, Ian Guiver, will be speaking at the B2B Marketing Expo on the first day about planning the perfect inbound marketing campaign and you can catch our BDM, Jack Williams, on day two at the Sales Innovation Expo, talking everything you need to know about getting started with Account-Based Marketing (ABM). Read more about them below:

 How to plan an inbound marketing campaign in 20 minutes  The 6 steps to account based marketing success
 

Read Ian Guiver's Full Bio Here >

How to Plan an Inbound Marketing Campaign in 20 Minutes

Start attracting the right kind of leads and transform them into customers through proper nurturing and effective sales tactics. It all starts with a robust inbound marketing campaign plan. Find out how to plan one that actually works! 
 

Read Jack William's Full Bio Here >  

The 6 Steps to Account-Based Marketing Success

ABM has been a bit of a buzzword as of late. But what does it actually mean and how can you get started? Join Jack as he shares his top tips on tracking down prospects and actively using targeted content to sell more effectively through LinkedIn and other social networks.

The showguide will also give you details on this year’s outstanding lineup of 500 speakers, interactive masterclasses, another 1000 exhibitors and full show highlights. So grab your free ticket now, and we look forward to seeing you at stand 1548! 
B2B Marketing Expo 2019 - Get your free ticket

This is an inline guide purely for the editor, it will not show in the final blog, designed to assist you with setting the options below in the 'Gate Trigger' section.

You will not be able to use the WYSIWYG editor for this it's code only so follow these instructions carefully.


Button
We cannot use a standard call to action to open the rest of the content, but we do want to track when someone clicks on the button to read the rest of the blog. Here's what the code should look like:
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Survey
Instead of using a button, you can ask people a what their intent of being on the blog is. Here's an example.
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If you want to connect what the user selects in the survey with the call to action at the bottom, use the following:
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CTA Form
If people are clicking the CTA but then not filling in the form on the landing page they're being taken to, it may be worth loading the form on the same page to see if that helps the submission rate:
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