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03 Nov 2016

Is HubSpot CMS worth the money?

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On top of the standard HubSpot fee, you’ll be expected to pay an additional £140 for the HubSpot CMS or website pages system on top of that to have your main site in HubSpot. Whichever way you cut it, that’s an expense that a lot of companies have and can continue to avoid using alternative options such as a self hosted WordPress setup. Side by side however, is the cost implication that different?

Heading on over to this site there's a great guide for replicating the functionality of HubSpot with WordPress. Wow, that’s a lot of plugins, and whilst most of them are free, think of the amount of your time, and therefore company money you’re wasting keeping track of all those moving parts. And these are disparate systems, they’re not aligned with one another and probably reminiscent of what most people current have and should really be moving away from to ensure joined up sales and marketing or smarketing.

Whilst a lot of plugins available for WordPress are free, hosting usually is not. We have a server which we host WordPress sites on, but cards on the table, you’re looking at a very similar price for a years hosting on there as you would from having the HubSpot CMS setup. The problem is really that our hosting is on servers based in high speed high security buildings in the London Docklands area, so whilst its great, very fast and exceptionally reliable, it’s not cheap.

On top of that, WordPress needs quite a bit of TLC. There’s a perpetual string of updates to the main core code, not to mention the plugins you’ve used on the site, and they’re all going to need keeping up to date, not to mention all the times when they run into compatibility issues and workarounds need creating.

You can set updates to the core to automatically update, but we wouldn’t recommend that as whilst builds of WordPress are very stable when they’re released, you can often knock out a plugin that hasn’t factored in changes to the core so it’s a good idea to check the compatibility of your plugins before updating. All this takes time so what you’ll find is a lot of the time web agencies will charge a retainer fee, which not only covers the actual cost of the physical hosting, but also the time spent doing general updates to the WordPress site. Many web agencies don’t have any junior developers, so its not like they can hand these ‘simpler’ tasks off to someone to keep the costs down, so this work is completed at full developer rates.

The cloud platform that HubSpot CMS is built on uses Akami web servers, and updates can be rolled out by their team as far reaching as they desire and they’re part of the service agreement you have with them, so it’s not something you’ll ever need to worry about. Coupled with a lighting fast CDN supporting all the content on a HubSpot CMS site, you’ll be hard pressed to find servers that’ll deliver up content faster than COS will.  Speed is definitely of the essence when it comes to optimising your site for mobile and this comes right out of the box with HubSpot CMS.

Along with speed, security is a key issue to consider when it comes to getting your site ranked. HubSpot now allows you to enable SSL on your site in a really simple and straightforward way. Sure you’ll still need a certificate as you would with any normal site, but HubSpot does a much better job at ensuring it only ever delivers up the secure version of your pages to users and search engines alike, something that’s often difficult to ensure with other platforms, which can lead to the wrong URL being indexed and even the potential for a duplicate content penalty.

I think the simple truth is this is more about your ability to create an ROI in your online marketing. There simply is no better content management system out there for marketers to populate their websites with new content and make additions and freshen up the old content. It’s this freedom of control that for us is the real value of having HubSpot CMS.

HubSpot aren’t daft, they often tempt and tease people in with the lite version of HubSpot, which is just the blog and landing pages of someones sites in HubSpot, with the rest of the site elsewhere. You’ll find with this sort of setup that when you start to dig down into the analytics of what’s going on with the visitors on your site, HubSpot is somewhat more coy about about data its picked up from external sites that you’ve included the tracking code on. It’s subtle, but it does make a massive difference when you’re tracking the path of your users through your site and having everything in HubSpot CMS will make your life a lot easier when you're publishing, testing and refining, which is the key to inbound marketing success.

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This is an inline guide purely for the editor, it will not show in the final blog, designed to assist you with setting the options below in the 'Gate Trigger' section.

You will not be able to use the WYSIWYG editor for this it's code only so follow these instructions carefully.


Button
We cannot use a standard call to action to open the rest of the content, but we do want to track when someone clicks on the button to read the rest of the blog. Here's what the code should look like:
<a class="gate-trigger-button" href="#" id="Is HubSpot CMS worth the money? - Read the rest of the post" title="Read the rest of the post">Read the rest of the post</a>


Survey
Instead of using a button, you can ask people a what their intent of being on the blog is. Here's an example.
<h3 style="text-align:center;">Ready to read the post?</h3>
<p style="text-align:center;">Great, just let us know why you're here today</p>
<ul id="survey">
<li><a href="#" id="Is HubSpot CMS worth the money?">Answer One</a></li>
<li><a href="#" id="Is HubSpot CMS worth the money?">Answer Two</a></li>
<li><a href="#" id="Is HubSpot CMS worth the money?">Answer Three</a></li>
<li><a href="#" id="Is HubSpot CMS worth the money?">Answer Four</a></li>
<li><a href="#" id="Is HubSpot CMS worth the money?">Answer Five</a></li>
<li><a href="#" id="Is HubSpot CMS worth the money?">Other</a></li>
</ul>

If you want to connect what the user selects in the survey with the call to action at the bottom, use the following:
<ul id="cta-list">
<li><a href="#">CTA One</a></li>
<li><a href="#">CTA Two</a></li>
<li><a href="#">CTA Three</a></li>
<li><a href="#">CTA Four</a></li>
<li><a href="#">CTA Five</a></li>
<li><a href="#">Default</a></li>
</ul>


Form
We need to add the same form for each blog, you can if you want to make your own form but you'll need to change the formId which will be in the URL for the form e.g. https://app.hubspot.com/forms/145288/ee2dd282-1afb-4040-b67a-6ea2fe6e32cc/edit:
<script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/v2.js"></script>
<script>
hbspt.forms.create({
portalId: '145288',
formId: 'ee2dd282-1afb-4040-b67a-6ea2fe6e32cc',
css: '',
onFormSubmit: function($form) {
gateTriggerForm('Is HubSpot CMS worth the money?');
}
});
</script>


CTA Form
If people are clicking the CTA but then not filling in the form on the landing page they're being taken to, it may be worth loading the form on the same page to see if that helps the submission rate:
<div class="cta-form-image">
<a class="cta-form-image-button" href="#" id="CTA Click - Is HubSpot CMS worth the money?"><img alt="Title of the CTA" src="https://cdn2.hubspot.net/hubfs/145288/hub_generated/resized/21421668-c868-457c-8f68-142438f1e246.png" title="Title of the CTA"></a>
</div>
<div class="cta-form-inputs">
<a href="#" class="cta-form-inputs-close"><i class="fa fa-times" aria-hidden="true"></i></a>
<script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/v2.js"></script>
<script>
hbspt.forms.create({
portalId: '145288',
formId: '80edeb18-6298-4325-9d45-eb64c02b2d1c',
css: '',
onFormSubmit: function($form) {
gateTriggerCTAForm('Is HubSpot CMS worth the money?');
}
});
</script>
</div>

This is the rest of the blog

When the page loads, or when it is being edited, this content will appear. When the page is loaded on the blog, the content will be hidden by the script until such times the trigger button is clicked or the trigger form is completed.

If you're not using this section then you should delete the text in here.

Topics: Hubspot

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