Problems working from home? Here’s how HubSpot can help

While many marketers are used to working from home, no business has ever dealt with the scale of remote working that is happening right now in the midst of COVID-19. And frankly, this is causing all sorts of problems for everyone.

For business owners, directors and managers, the level of homeworking taking place at the moment is causing numerous working from home issues, which is affecting the whole business. 

Here’s how HubSpot can help. 

Problems with staff collaboration

Some staff are well versed in Slack, Teams, Zoom and more for day-to-day communications, while others prefer the phone and a chinwag around the watercooler. No matter which camp your staff fall into, being able to collaborate with your colleagues is a major working from home problem.

How does HubSpot help?

While HubSpot is not a communication tool like Slack or Zoom, it does have a number of features that help team collaboration - particularly when assisting customers. 

Last summer, HubSpot added a feature to their Conversations tool, allowing you to easily tag colleagues when dealing with customer queries. By simply clicking on the ‘comment’ tab, you can quickly ask for help from a colleague, who will be instantly notified with a link back to the conversation, allowing them to jump in and help your customers - even if your staff are miles apart. 

As a cloud-based software, HubSpot is easily accessible for your whole team, meaning anyone can jump in and access the same information. When everyone is singing from the same hymn sheet, collaboration becomes a whole lot easier. 

No visibility of business performance

In the wake of lockdown, having clear insights into your business has never been more crucial, and that’s where data comes in. All businesses are generating tons of data on a minute-by-minute basis, but having visibility over this data, and understanding what it all means is often complicated - particularly when you are facing working from home issues.

How does HubSpot help?

HubSpot provides one of the easiest and most effective means of interpreting your data through its Dashboards feature. Dashboards collate data into simple reports that are presented in a range of visual formats - from graphs and charts to tables and lists. 

Through the dashboard, you can quickly see business critical information, such as projected revenue (which HubSpot calculates using the deals in your sales pipeline), how many people are visiting your site (and more importantly converting into contacts you can nurture), where deals are stalling in the pipeline and more. The dashboards are completely customisable, allowing you to see the KPIs you need at a glance. 

What's more, you don’t have to be a seasoned HubSpot pro to make the most of this feature - every HubSpot account comes with three default dashboards as standard - one each for sales, marketing, and services, to give you an overview of how your business is performing with no setup required. 

Unable to see what’s going on with customers and leads

If you can think back long ago to a time when you used to work in an office, it was easy to be kept up-to-date with every customer, prospect or lead in your business. Simply stroll over to Sales Santiago’s desk and ask him what’s happening with the Pensky file. 

Now that Santiago is working from home, and hasn’t figured out how to dial into Zoom for the morning scrum, you’re left wondering whether one of your key accounts or top prospects is in trouble. This is perhaps the most serious of the problems working from home we’ve looked at. 

How does HubSpot help?

The HubSpot CRM can improve your visibility of contact interactions through tracking every piece of correspondence. Whether it’s existing customers, new leads or prospects in the pipeline, HubSpot automatically records all emails and conversations anyone in your team is having with a contact. This means if Santiago has sent a quick email to book in a meeting, you’ll know - if Product Expert Emma sent across a useful doc 4 minutes ago - you’ll be in the loop. 

In addition to tracking emails, HubSpot CRM also allows you to make calls, which are automatically saved in the system for future reference. And as it’s cloud-based, every salesperson can access it remotely. 

Through this functionality, not only can you keep track of where every lead is up to and what is happening with your key accounts, you can also provide a joined up experience for your customers - even when your staff are all working remotely. 

If you and your team are having problems working from home, HubSpot can help in a number of ways - offering you easier collaboration, greater visibility over your business’ performance and a better customer experience too. 

This all sounds great on paper (well, screen) - but is HubSpot really the best tool for your business? Download our comparison guide to see how HubSpot stacks up against the competition.