Website costs can differ from business to business based on a number of different requirements and goals. However, to give you an idea, HubSpot says that for the average new SME B2B website, it can cost anywhere between $15K (£11.5K) and $80K (£61K). For a website consisting of 50-60 pages, it could cost somewhere in the remit of £30K - £40K.
In the competitive world of B2B products, sales and services, having a website for your business is absolutely essential. Your website acts as your salesperson, working on selling and nurturing 24/7 to potential prospects. B2B prospects will be able to visit your website, see the content you have to offer (such as your eBooks, blogs, case studies and more) - and get in touch with you - all at a time that suits them. B2B websites are the perfect way to generate interest in your brand, increase your lead generation efforts and more importantly, grow your business revenue.
Read the rest of the blog to learn:
- What you need to consider for a website project
- Cost impacts and influences you need to consider
- Why you should consider Growth-Driven Design
What you need to consider for a website project
According to research, 81% of people research online before going ahead with a purchase, so your website needs to offer a prospect enough to hold their attention and be able to help them find the information they are looking for. Your B2B website needs to also have the following qualities:
- It must be well-designed for user experience
- It needs to be responsive to work on different devices and browsers
- It should give prospects high-quality content that prospects can engage with
But a B2B website needs to be able to do so much more. In order to design and build a successful website for your business, it needs to be able to attract visitors, turn those visitors into leads and eventually turn them into sales. To do this, your website needs have between 50-200 quality web pages that provide different engagement points to draw in prospects at different stages of the buyer’s journey.
However, being able to achieve all this in-house if you don’t have the resources can be a struggle, and you may be left with an incomplete website or rushed website that is launched. While this way is certainly cheaper for your business, it can actually be more costly in the long-run due to the need for extra resources, inconsistency on your website, potential loss of business and so on.
On the other hand, you could enlist the help of a B2B web design agency who could help design, build and optimise your website. This is probably the better option as you’d be working alongside a team of experts who can help you realise your website goals. Additionally, they will be able to help you prioritise your project requirements, map out your UX and continue to provide support both during and after your website goes live.
Cost impacts and influences you need to consider
As every business has different requirements, you will also need to consider a number of impacts and influences which will affect your website project and may determine the costs, time and resources needed for it.
- Technical complexity
- Complexity of design
- Cost of labour
- Company size
Why you should consider Growth-Driven Design
Traditional website projects can often contribute to extra, unnecessary costs due to needing to build page by page. So if you have upwards of 50 pages - your website project can take many months to complete before it goes live because each page will need to be wireframed, designed and developed. By the time the entire website has gone live, many businesses have often found that their website has become stale and the pages are now out of date.
That’s why you need to consider the Growth-Driven Design (GDD) method instead. If you’re looking to improve your business’ lead generation efforts through a new website, the GDD method is certainly the more attractive and cost-effective option. With a GDD website, it’s all managed, maintained and improved by an agency for a fixed monthly cost. Instead of taking months and months, you can have a minimum viable product up and running within three months. It ensures that your website never becomes stale and continues to be improved and optimised on a regular basis by adding new, high-quality pages to your slowly expanding website. It also enlists the use of real-time data and analysis that can inform your next steps and refine every aspect of your website.
Your B2B website needs to be able to produce a return on your investment - and to do that, it needs to work hard on generating leads and nurturing them into closeable sales. You need to think about all the aspects of your website project and consider all the cost impacts and influences that may affect your end goal. You should also take into account whether you have the time and resources to do it traditionally in-house, or whether you require an agency to help you deliver a new website that is fit for purpose using new, innovative methods of website design and development.
Unsure about how much your B2B website will cost? Get in touch with our experts and we can discuss the best option for your business and help you achieve your goals. Schedule a free website consultation today.