How Much Does a B2B Website Cost in 2025?

Let me guess - you’re here for one of two reasons:

• You’re designing a website for the first time and want to discover the ‘going rate’
• You have a quote from a web designer, and you’re wondering if you’re being ripped off

Either way, getting a new website is one of the most important investments you will make as part of your marketing strategy. Knowing how much a website costs is often, obviously, the first question you ask.

The answer, frustratingly, is ‘it depends’.

Website prices in the UK can range from a few hundred pounds for a basic template site to tens of thousands for a bespoke, feature-rich platform. With such a wide spectrum, it’s easy to feel overwhelmed, especially if you’re not quite sure what you actually need or what you’re paying for.

Like a knight in shining armour, we’re here to guide you through all the costs associated with a B2B website design, including some of the factors to consider when planning for a website project, how to budget for a new website and some pitfalls to avoid when going through this process.

So without further adieu…

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Download our Pricing Guide to see how much it costs for us to support you with your B2B website design project.

TL; DR: How Much Does a Website Cost?

Website costs can differ from business to business based on a number of different requirements and goals. However, to give you an idea, HubSpot has said that the average new SME B2B website can cost anywhere between $15K (£11.5K) and $80K (£61K). For a website consisting of 50-60 pages, it could cost somewhere in the range of £30K - £ 40K.

However, there’s a £50,000 difference between how much the average SME website costs, which makes this question even harder to tackle. What you’ll pay really comes down to the purpose of the website and the results it’s expected to deliver.

To truly understand where your project sits on this spectrum, it’s important to break down the key factors of the cost of your B2B website.

Considerations for Website Costs

When planning a B2B website, cost isn’t just about how many pages you need; it’s about the level of thinking, design, and functionality required to meet your business goals. Without this, you won’t be able to put a valuable business case forward for your website.

Below, we’ve broken down the core elements that typically influence the final price tag.

Design & Branding

The first consideration to take into account is whether you need branding and creative work as part of your website design project. This will come about if you’ve seen some B2B website examples that you like and thought, “I wish our brand could look like that”.

Unless you have someone in-house to do this, you will need to outsource this to either a freelancer or a creative and branding agency. Depending on what option you go for, this could spell vastly different costs for what is now branding and website design.

If you have an in-house designer who can do this for you, then great - there’s no additional cost other than time. If you’re looking to keep it in-house, but don’t have a designer yet, then this could set you back on average:

• For a Mid-Weight Graphic Designer: Between £29,500 - £35,000 /year
• For a Senior Graphic Designer: Between £35,000 - £55,000 /year

According to Toast Branding, on average, a basic branding project in the UK can cost anywhere from £1,000 to £5,000, while a full rebrand can cost anywhere from £5,000 to £50,000 or more.

For freelancers, it can get a bit tricky. If you’re using a service like Fiverr or Freelancer.com, then the going rate for each project and hourly price per freelancer is readily available for you to choose from. However, if you’re using a consultant or someone more senior with greater experience, then you can expect to pay similar prices to if you were outsourcing to an agency.

All in all, if you need any design and branding work prior to designing a new B2B website, then expect to budget a lot more to meet your expectations.

Functionality and Features

This really depends on what you expect your website to do and the added features that you require to aid the user experience.

We’ve just onboarded a client in the manufacturing sector, which, on the face of it, required a simple HubSpot website with direct-to-consumer (D2C) functionality. However, digging into their brief a little further, we discovered the benefit that a customer portal would have for their customers and that the scope needed to be expanded to meet their requirements.

This took a quite simple website with regular features and functionality, into a website that required advanced development and coding to meet what their customers expected from them.

This is a great example of why you need to ascertain the exact functionality you need prior to budgeting for a B2B website. It can vastly change how much your website costs both in time, if you’re developing it in-house, but also in real money if you choose to outsource.

It is important to remember, however, that your customer comes first and you need to do anything you can to make sure you impress them. If that means spending an extra £5,000 on website functionality and taking it away from another channel, then we would always recommend doing that. The reason for doing so is that your website doesn’t fall short of meeting customer expectations, and that they’re not left feeling disappointed upon entering your website.

Content Management System (CMS)

An incredibly important part of determining how much a website will cost in 2025 is which CMS you choose.

As there are so many CMSs to choose from and often come in at an increasingly high price point, you need to ensure you’re investing in the right one. As a HubSpot agency, we would always recommend choosing HubSpot as your preferred CMS, but it can be costly to some businesses.

To purchase HubSpot CMS, you have to get Content Hub, which costs:

• Content Hub Starter - £21/month
• Content Hub Professional - £396/month
• Content Hub Enterprise - £1,310 /month

However, as mentioned, there are lots of different CMS options available, such as Webflow, Contentful, Squarespace and Wix, which all come in at different price points. They are also targeted at different types of companies and functionalities, so well worth doing your due diligence on this beforehand and picking the solution that best matches the scope of the project.

Of course, you can always go down the route of creating your own CMS. This means you would have full creative control over how the CMS reacts and works, and it can be made completely bespoke for you. However, these usually come with the caveat that you need a developer to go in and edit the website, rather than a system that has the flexibility to enable anyone to make changes.

It also has the caveat of being the most expensive option.

According to ScienceSoft, the average cost of custom CMS solutions ranges from $150,000 (£117,500) to $400,000 (£313,000). This could be a good option if you’re an enterprise-level company and you have the capabilities for this, but with the development of CMS platforms over the years, you would need to consider whether you can get the same functionality from a regular CMS provider.

Content

The price of your B2B website project is also determined by the amount of copy you have to write.

Again, if you’re choosing to keep your website in-house, the cost is purely time. We would always recommend getting your experts to write your website pages as they’re the ones who know how your solution benefits your customers the most. Just make sure you’re writing your content according to your pre-created sitemap.

However, if you’re happy with your existing website copy and it converts well, then there’s no issue in using that content for your new site and simply giving it a ‘reskin’. This increases the speed of your website design project and, if you’re choosing to migrate CMS, it makes it easier to complete the move.

The other option is outsourcing the copy as well. Now, most marketing and web design agencies will include this as part of their process, but usually, it will cost more to complete. According to CupidCopy, website copywriting investments can range from £1,000 to £10,000+, meaning there is no real average.

But this does tell you that for a decent copywriter, expect to pay at least £1,000 extra on top of the development of your website.

SEO, Competitor and Desk Research

There’s also a price dependency based on the amount of marketing and SEO research that goes into the website to start with.

For example, as part of our research process for our clients, we complete:

• Conduct SEO and Keyword Gap research.
• Complete a competitive analysis - we use our three-way competitive analysis framework to complete this step.
• A thorough analysis of your existing website analytics
• User-journey mapping

We do this to ensure that your website is built with your audience in mind and that it’s created with the direct goal of driving growth for your business. But we’re well aware that a lot of freelancers and agencies don’t complete this work. So it’s just a matter of seeing if your chosen solution has this included and if it affects the cost of your B2B website.

To save costs, you can complete all this research yourself to pass over to your outsourced partner. However, this would mean you purchasing software to, for example, complete SEO research and not use it moving forward (as much as this should be a stalwart in any marketing tech stack).

Ongoing Work/Hosting

Another key cost consideration is what happens after your website goes live. A B2B website isn’t a one-and-done project, it needs to be monitored and updated regularly.

Hosting and ongoing work are often overlooked in the budgeting stage, but they’re essential to ensuring your site remains aligned with your business objectives. You’ll need to budget for:

• Website hosting – Whether you’re self-hosting, using a CMS like HubSpot, or going with a third-party provider, this can range from £10/month to several hundred, depending on traffic, security, and support needs.
• Technical maintenance – Regular software updates, plugin patches, bug fixes, and site backups are essential to keep your website running smoothly and securely.
• Performance monitoring – Tracking site speed, uptime, crawl issues, and user experience insights.

Some agencies and freelancers bundle this into a post-launch support retainer, while others charge on a pay-as-you-go basis. Either way, it’s worth clarifying what’s included and deciphering what you’re actually paying for.

As with research, you can take this in-house to reduce costs, but that requires the time, resources, and technical capability to handle updates efficiently.

Process

The process used to build your website, whether in-house or outsourced, has a direct impact on cost.

Some teams follow a simple, linear approach: plan, build, launch, done. Others take a more structured or iterative route, with stages like discovery workshops, wireframing, development sprints, ongoing improvements and conversion rate optimisation (CRO).

An outsourced partner may charge more, but that often includes access to a wider skill set, faster delivery, and defined project stages. In-house teams may reduce upfront costs but often require more time, internal resources, and additional tools.

Ultimately, how your website is planned and delivered can be just as important as what’s being built. We, for example, use the Growth-Driven Design (GDD) methodology.

Growth Driven Design

Traditional website projects can often contribute to extra, unnecessary costs due to needing to build page by page.

So if you have upwards of 50 pages, your B2B website project can take many months to complete before it goes live because each page will need to be wire-framed, designed and developed. By the time the entire website has gone live, many businesses have often found that their website has become stale and the pages are now out of date.

That’s why you need to consider the Growth-Driven Design method instead.

If you’re looking to improve your business’s lead generation efforts through a new website, GDD is the more attractive and cost-effective option. With a GDD website, the project is managed, maintained and improved by an agency for a fixed monthly cost.

Instead of taking months and months, you can have a minimum viable product up and running within three months. Aside from the lead generation benefits GDD provides, it also decreases the initial cost of your B2B website project, as you’re not having a large website created and uploaded in one go. Instead, pages are created using data and conversion optimisation in mind over the course of 12 months.

Potential Hidden Costs

When undergoing a new website project, it’s easy to get caught up in the design, development and all the exciting bits.

However, there are some things and hidden costs to consider when going through this process. These aren’t included in the quotes if you’re outsourcing, so it’s important to factor these considerations in early and plan accordingly. The most common hidden costs for a website are:

• Domain Registration & Renewal - Most businesses already have a domain name, but if you’re purchasing a new one or switching domains, expect to pay around £10–£30/year for standard domains.
• SSL Certificates - While some platforms, like HubSpot (hint hint), include this for free, others may charge £50–£300/year, depending on the level of encryption and warranty.
• Third-Party Integrations and Plugins - From live chat and analytics tools to booking systems or marketing platforms, many websites rely on third-party plugins or services. Some are free, but others come with monthly fees or tiered plans that increase with usage.
• Stock Images or Custom Visuals - Costs range from £10/image to hundreds for bundles or video licences. Bespoke photography or video production will increase this further.
• Website Hosting and Maintenance - Hosting plans vary hugely in cost depending on your traffic, storage, security, and support needs. Expect to pay anywhere from £10 to £200+ per month. Regular maintenance (plugin updates, security checks, backups) can also be billed monthly or included in a support retainer.

Budgeting for your Website Project

Budgeting for a B2B website should begin with understanding and setting revenue goals for the project. After all, if your business is investing £30,000+ in a new website, it needs to deliver more than just a ‘refreshed design’ - it needs to bring in measurable pipeline and revenue.

For this reason, your budget should be shaped by the ROI you intend to generate and in the timeframe you want to achieve it.

A typical B2B website project takes around six months to complete. If your average sales cycle is another three months, that gives you just a three-month window within a financial year to begin seeing a return. This makes forecasting essential. Knowing how many leads, opportunities, and closed deals you need in order to break even helps justify the cost upfront to leadership and keeps your website accountable to revenue outcomes, not vanity metrics.

Let’s use a hypothetical example. Say your customer lifetime value is £5,000 and your website project costs £30,000. To break even, you’ll need six customers; to generate a 2x ROI, twelve. That, therefore, becomes your performance benchmark.

By working backwards from your close rates, BOFU conversion rate, and existing traffic levels, you can forecast the kind of traffic uplift or conversion improvements needed to hit those revenue goals and decide whether your budget is aligned with reality.

Should You Use a Web Design Agency?

While working with a web design agency often comes with higher upfront costs, it can also mean greater long-term returns if you choose the right partner.

Here are some things to consider if you’re debating choosing a web design agency:

• Agencies typically include research, user journey mapping, technical audits, and SEO groundwork before any wireframes are even created. These activities may cost more, but they directly support ROI by ensuring your website is built for performance from day one.
• With hundreds (if not thousands) of UK agencies to choose from, the key is selecting one that understands your sector, your customers, and your commercial objectives. A good agency will have a proven track record, strong UX and SEO capabilities, and clear examples of converting websites that deliver on business goals.
• The best agencies follow structured, transparent design and development processes, meaning you’re never in the dark about what’s happening or when. This reduces project risk and ensures the website meets both scope and timeline expectations.
• Hosting, post-launch support, CRO, and CMS licensing may not be included in the core build cost. But with a full-service agency, you’re more likely to have clear roadmaps, reporting, and performance accountability, so you know where your investment is going.
• Many agencies offer ongoing support to evolve your website as user data comes in - something internal teams often struggle to prioritise. This keeps your site aligned to buyer behaviour and conversion-focused over time.

Speaking for us, our website design packages start at roughly £21,000 for our Growth-Driven Design package with an ongoing retainer. But, as we’ve said throughout, it is ultimately dependent on the size of your website and the complexity of your requirements.

Find Out Exactly How Much Your B2B Website Will Cost

When it comes to designing a B2B website in 2025, the cost will always depend on your goals, scope, and chosen approach, but the smartest investments are the ones made with ROI in mind from the outset. By budgeting based on performance, not just output, and choosing partners who understand how to deliver against commercial objectives, your website becomes more than just a digital brochure.

If you’re ready to take the next step, download our Pricing Guide to see exactly what goes into our B2B website projects and what you can expect to invest.