Axon Garside Continues to Grow its Content Creation Department

While lockdown has slowed things down at the beginning of 2021, at Axon Garside things have only just been busier and busier! With business booming in the last 12 months, we’ve expanded our team and have got a new face around our (socially distanced) office!

Alison Irlam joins us as a Junior SEO Copywriter, helping us to support a variety of clients here at Axon Garside. With over 3 years of experience in content and copywriting for a range of audiences and voices, she knows just what to say to engage with and lure in your potential clients.

As she begins to settle in, here’s what Alison had to say about joining the team:

“I am thrilled to join Axon Garside as their Junior SEO Copywriter and jump into the world of inbound marketing. After writing a range of content & copy during my degree, I’m eager to perfect my skills, grow with the company, and, most importantly, write excellent copy for our clients!”

In 2021, we expect a higher level of scrutiny and critique over content. It's no longer about keeping a blog to rank for SEO. You have to be challenging your readers, actually saying something valuable and being an engaging voice. Alison's addition to the team greatly increases our capacity to deliver strong, engaging content as we look to be innovators in quality content.

With a promising year ahead of us, here’s what Axon's Managing Director, Ian Guiver, had to say:

“We are pleased to welcome Alison into our team. Good content is the lifeblood of inbound marketing and ensures that your company is seen by the right people at the right time. After seeing how Alison writes, I’m confident that she’s going to bring life into our clients ideas and help your business grow.”

In the modern market, content doesn’t just include the typical blog post or listicle. Good content marketing now includes script writing for videos, structuring podcasts, and even planning webinars rather than just your traditional whitepaper. With Alison’s wealth of online experience, we’re sure that she will be able to help grow your online presence along with the rest of our team.

Want to know what a day in the life of a copywriter at Axon Garside looks like? Check out our video with senior copywriter - Lauren Nuttall. 

As the demand for inbound marketing has continued to grow in the new year, we can’t wait to see what 2021 holds for Axon Garside!