The Top 5 Advantages of a HubSpot CMS Website Redesign

With so many CMS’s on the market, deciding which to go with for your upcoming B2B website redesign can feel overwhelming. If you want to create dynamic content that engages and educates potential customers, you’ll need to choose a platform built with content in mind - specifically one that allows you to easily manage the design of individual pages. 

That’s where HubSpot comes in. Having over 121,000 customers spanning 120 countries, the HubSpot CMS is designed with ease of use in mind, making it perfect for growth-focused businesses who want to be able to make changes to their site without the need for an in-house web development team. 

There may be some inherent bias on our part, but as HubSpot Diamond partners, we wouldn’t be so evangelistic about it if we didn’t believe in the power of the platform ourselves. With that in mind, here are some of the main reasons why your business should consider a HubSpot website redesign.

Fully Integrated

One of the main advantages of choosing a HubSpot website redesign is the fact that HubSpot CMS is an all-one-one marketing automation system. It offers the advanced capabilities needed to get found online, generate leads and convert them into paying customers because it’s a CMS designed specifically for marketing. HubSpot is built around a fully integrated CRM, allowing you to track visitors to your website and collect data, making your nurturing efforts more precise and effective.

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Fast, Secure and Reliable

Another great reason to choose HubSpot CMS for your website redesign is the emphasis on security within the platform. The HubSpot CMS is built on a global Content Delivery Network (CDN) that ensures fast loading times, regardless of the device your visitors are using, guaranteeing full site security. HubSpot also automatically provides you with a standard SAN SLL certificate when a domain is connected to your account, which ensures that all B2B websites designed and built within the tool are HTTPS-enabled. The CMS even has an industry-leading uptime of 99.999%, meaning your site will always be available, even when there are interruptions. 

User-Friendly

Change is good - particularly when it comes to websites. The average life expectancy of a website is decreasing, with recent studies finding that marketing websites specifically have a shelf life of around 2 years 7 months. To guarantee a good ROI on your site, you need to make it last as long as possible, and in order to do this, it’s essential that you’re able to easily change pages and add new content. HubSpot’s drag-and-drop modules make the process of creating pages quick and easy, so you can rearrange layouts and modify content without the need for coding. The modular nature of the CMS replaces the old template-driven approach, giving marketers greater flexibility and usability on their site.

In-depth insights

We’ve touched on this slightly already, but one of the best features of a HubSpot website redesign is the availability of insights within the CMS. Inside HubSpot, you’ll be able to see every interaction visitors have with your site, including page views, form submissions, and CTA clicks. These analytics can help you gain a deeper insight into your prospective customer’s pains and challenges, allowing you to tailor your content to better meet their needs.

Built-in SEO

Further to providing in-depth insights and reporting within the CMS, HubSpot also makes tailored SEO recommendations to help optimise your content and put it in front of the right audience. Their built-in approach means that SEO recommendations are included in the blogs tool under the ‘optimize’ tab, including suggestions to help perfect everything from the title and meta description to the images in the blog and even tips to ensure your page is mobile-friendly.

These are just some of the many advantages of choosing to undertake a HubSpot website redesign. From the inclusion of smart content to the HubSpot Academy that has courses on all aspects of marketing and the tool itself, the CMS is a great choice for businesses interested in following the inbound methodology.

For more tips to help your HubSpot website design project run as smoothly as possible, download our free eBook ‘15 B2B Website Must Haves’ below!