By auditing your social media, you can see all of the information in one place, including your reach, your most popular posts, and even the pages on your website that are performing best.
With this information, you can start to build a strategy that doesn’t just speak to your prospects, but engages them, with posts that are tailored to your audience. Auditing your current content and platforms may highlight issues in your current strategy, gaps in the strategy of your competitors, and provide you with ideas for the future.
Your social media audit will allow you to:
- Identify your top performing posts
- See which platform is getting you the best results
- Plan out your social media posts with a monthly post planner
- Take control of your social media strategy, and who you are targeting