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24 Jan 2019

How to use HubSpot video

how-to-use-hubspot-video

HubSpot now has the ability to create, host, manage, customise, and measure video inside of the tool.

If you haven’t already taken advantage of this fantastic tool, find out how to get started with HubSpot video today and start generating more impact from your current inbound marketing and sales efforts.

What you can do with HubSpot video

With HubSpot you can host 250 videos for free in your file manager. These videos will have optimal playback and transcoding, and they can be embedded into blog posts and landing pages in one click.

HubSpot has partnered with Vidyard to enable hosting videos in HubSpot to play faster and smoother.. So if you haven’t already, make sure you opt in to this new integration. It couldn’t be easier - see the gif below to find out how:

Hubspot-Vidyard-integration

Source: HubSpot

Video CTAs and Forms

Turn your videos into lead-generating machines by adding existing CTAs and forms directly into your videos. Viewers can click to learn more, or fill out a form and instantly receive an email or outreach from someone on your team.

add-cta-hubspot-video
 

As well as taking advantage of adding CTAs and forms to your videos, you can take it one step further by building lists and triggering workflows based on interactions with those elements.

One-on-one video creation in HubSpot CRM

As well as a marketing tool, video can be advantageous to sales teams, particularly when you use the one-on-one video creation. This is achieved with Vidyard's simple but video browser extension (GoVideo) which HubSpot has built right into the CRM. As part of activating the tool, you'll need to create a Vidyard GoVideo account.

With HubSpot Sales, you can quickly record your screen and voice, or use your computer camera to record yourself. You can then send your video right to a prospect via email. The viewer will click the video image and jump to an automatically created landing page where they can watch the video. Each video email send will get logged in the CRM, and you’ll know when prospects open and click.

Similar to the sales tools, Service Hub users now have the ability to create one-on-one video as a response to a ticket. So instead of telling a customer how they can solve their issue, why not record your screen and show them instead?

HubSpot connect

Working with a Hubspot partner, you’ll have access to a whole host of different integrations that will provide you with further video marketing services, to host, optimise and measure success on all your video efforts.

  • Shakr - Social Media Video
  • Viewbix - Video Marketing
  • TwentyThree - Inbound video marketing
  • Wistia - Video Marketing and Sales Enablement
  • Powtoon - Video Creation
  • Cincopa - Video Marketing Services

Videos in social media

On social media platforms, video that’s uploaded directly to the native platform often outperforms videos in players. That’s why we recommend you continue to upload natively on these platforms when you can, rather than adding a link to YouTube in your post.

Having said this, HubSpot have announced that they are working on more video solutions in email and social, so stay tuned for more updates.

Are you getting the most of out of your HubSpot platform? Take advantage of our complimentary HubSpot platform evaluation and find out how you could be getting more out of your investment. Whether you need advice on a particular aspect of the tool (such as video) or want recommendations on where you can improve on your existing activity, we can help!

New call-to-action

This is an inline guide purely for the editor, it will not show in the final blog, designed to assist you with setting the options below in the 'Gate Trigger' section.

You will not be able to use the WYSIWYG editor for this it's code only so follow these instructions carefully.


Button
We cannot use a standard call to action to open the rest of the content, but we do want to track when someone clicks on the button to read the rest of the blog. Here's what the code should look like:
<a class="gate-trigger-button" href="#" id="How to use HubSpot video - Read the rest of the post" title="Read the rest of the post">Read the rest of the post</a>


Survey
Instead of using a button, you can ask people a what their intent of being on the blog is. Here's an example.
<h3 style="text-align:center;">Ready to read the post?</h3>
<p style="text-align:center;">Great, just let us know why you're here today</p>
<ul id="survey">
<li><a href="#" id="How to use HubSpot video">Answer One</a></li>
<li><a href="#" id="How to use HubSpot video">Answer Two</a></li>
<li><a href="#" id="How to use HubSpot video">Answer Three</a></li>
<li><a href="#" id="How to use HubSpot video">Answer Four</a></li>
<li><a href="#" id="How to use HubSpot video">Answer Five</a></li>
<li><a href="#" id="How to use HubSpot video">Other</a></li>
</ul>

If you want to connect what the user selects in the survey with the call to action at the bottom, use the following:
<ul id="cta-list">
<li><a href="#">CTA One</a></li>
<li><a href="#">CTA Two</a></li>
<li><a href="#">CTA Three</a></li>
<li><a href="#">CTA Four</a></li>
<li><a href="#">CTA Five</a></li>
<li><a href="#">Default</a></li>
</ul>


Form
We need to add the same form for each blog, you can if you want to make your own form but you'll need to change the formId which will be in the URL for the form e.g. https://app.hubspot.com/forms/145288/ee2dd282-1afb-4040-b67a-6ea2fe6e32cc/edit:
<script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/v2.js"></script>
<script>
hbspt.forms.create({
portalId: '145288',
formId: 'ee2dd282-1afb-4040-b67a-6ea2fe6e32cc',
css: '',
onFormSubmit: function($form) {
gateTriggerForm('How to use HubSpot video');
}
});
</script>


CTA Form
If people are clicking the CTA but then not filling in the form on the landing page they're being taken to, it may be worth loading the form on the same page to see if that helps the submission rate:
<div class="cta-form-image">
<a class="cta-form-image-button" href="#" id="CTA Click - How to use HubSpot video"><img alt="Title of the CTA" src="https://cdn2.hubspot.net/hubfs/145288/hub_generated/resized/21421668-c868-457c-8f68-142438f1e246.png" title="Title of the CTA"></a>
</div>
<div class="cta-form-inputs">
<a href="#" class="cta-form-inputs-close"><i class="fa fa-times" aria-hidden="true"></i></a>
<script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/v2.js"></script>
<script>
hbspt.forms.create({
portalId: '145288',
formId: '80edeb18-6298-4325-9d45-eb64c02b2d1c',
css: '',
onFormSubmit: function($form) {
gateTriggerCTAForm('How to use HubSpot video');
}
});
</script>
</div>

This is the rest of the blog

When the page loads, or when it is being edited, this content will appear. When the page is loaded on the blog, the content will be hidden by the script until such times the trigger button is clicked or the trigger form is completed.

If you're not using this section then you should delete the text in here.

Topics: Hubspot

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