Let’s be honest: HubSpot CMS pricing isn’t exactly thrilling dinner party conversation. But if you’re leading a B2B marketing function in 2025, it’s a conversation you need to be having.
Why? Because the platform you choose to build your website on isn’t just a technical decision - it’s a strategic one. The right CMS can be the difference between a flashy digital brochure that quietly gathers dust and a conversion-driving machine that actively supports your business growth.
That’s exactly what many modern marketing leaders are grappling with right now. They’re clear on where their business needs to go. They know the website needs to work harder. But justifying the cost of a new CMS, especially to a board that still sees marketing as a ‘nice-to-have’, isn’t easy.
If that sounds familiar, we’ve got you covered..
We’re cutting through the noise to give you a no-fluff breakdown that allows you to answer - how much is HubSpot CMS? Not just the monthly fee, but the whole picture - from licensing tiers to implementation costs to hidden value that often gets overlooked.
Let’s break it all down, transparently, strategically, and with the level of clarity your board will thank you for.
When it comes to figuring out how much HubSpot CMS costs, you need to look beyond the headline price and dig into what you're really getting for your investment. Spoiler: it’s more than just a website builder - it’s an entire ecosystem for content, lead gen, and growth.
But first, an important clarification: HubSpot CMS is now part of HubSpot Content Hub. That means when you’re shopping around for CMS pricing in 2025, what you’re actually buying is one of the Content Hub tiers: Starter, Professional, or Enterprise.
Each comes with its own set of features, price point, and ideal use case. So let’s unpack them properly and help you find the right fit, whether you’re launching your first site or scaling a global B2B operation.
Starter is HubSpot CMS in its simplest - but still seriously powerful - form. It’s ideal if you’re a small B2B business or startup looking to move away from outdated systems like WordPress, or you just want something that's easy to manage without a developer on speed dial.
Here’s what you get:
Strategic takeaway: If you’re looking for a low-cost way to start using HubSpot CMS without diving into the deep end, this is your route. It’s particularly useful if you're planning a gradual migration or testing the waters before a full website overhaul.
This is where things start to scale.
Content Hub Pro is perfect for B2B businesses looking to turn their website into a growth-driving asset, not just a digital brochure. If you've got an internal marketing team focused on lead generation and you're serious about creating a seamless user journey, this is your sweet spot.
Key features include:
Strategic takeaway: This tier is tailor-made for companies ready to move from “just content” to strategic content operations. If your website needs to generate leads, segment visitors, and feed data back to your CRM and marketing team, Pro is where the value really starts kicking in.
Enterprise is the full package. If you’re running a multi-site, multi-region B2B operation, or you’ve got big ambitions and need enterprise-grade features, this is built for you.
Expect functionality like:
Strategic takeaway: Enterprise is all about control, scalability, and creating bespoke user experiences. This is for businesses who see their website not just as a tool, but as a platform - something that drives sales, service, and long-term growth at scale.
If you’re wondering whether the top-tier investment is worth it, we break it down further in:
Next up, we’ll talk about the real-world costs beyond the licence: implementation, design, and what makes the difference between a CMS that works for you and one you end up working around.
At first glance, the HubSpot CMS cost might seem straightforward - just pick your tier and go, right?
Not quite.
The reality is, the true cost of HubSpot CMS goes beyond the monthly licence fee. Like any strategic tech investment, it’s about the total cost of ownership - and how that cost plays into your long-term growth.
Time to break down the key considerations that affect your CMS investment in 2025.
One of the biggest variables in your CMS budget is how your site is built.
And here’s the thing: the more your site is aligned with your ideal buyer experience, the better your ROI will be.
We’ve gone deep into this in our blog on How Much Does it Cost to Build a Website in 2025, where we break down costs based on goals, size, and delivery model.
Yes, you can try to DIY your CMS rollout. But for most B2B businesses looking to scale, partnering with a specialist agency saves time, reduces risk, and ensures your new site works.
Here’s what you’re paying for:
Choosing the right partner makes all the difference.
Your CMS isn’t a one-click install. Think about:
These hidden costs are easy to overlook - but skipping them can stall your momentum and make a great CMS feel like a burden.
You don’t need to blow your budget to get a great site. But you do need to make sure you’re spending enough to create a system that delivers value.
In short: strategy matters more than spend. A templated site that’s strategically aligned will outperform a flashy but generic one every time.
For more on how your website can pay for itself, visit our Website ROI blog - it’s packed with tips on turning your CMS into a revenue-driving machine.
Next, we’ll look at how HubSpot stacks up against one of its biggest rivals: WordPress. Spoiler alert - it’s not just about price, but about the real cost of ownership.
Let’s talk about the elephant in the room: WordPress.
It’s the go-to for many B2B companies, especially when budget is tight. “It’s free,” they say. “You can do anything with it,” they say. And sure, on paper, it looks like the cheaper option.
But let’s break that down.
Because when you stack HubSpot CMS cost against what you really spend on a WordPress site, the picture changes - fast.
Item |
Approximate Cost |
| Hosting | £20-100 per month |
| Premium Plugins | £15-150 per month |
| Security and Backups | £20-50 per month |
| Developer Time (Ongoing) | £££ per hour |
| Updates and Maitenance | Your evenings |
And that’s before you’ve paid someone to integrate your CRM, configure marketing automation, or make your blog look less like 2011.
When you roll it all up, HubSpot CMS pricing is far more transparent. You pay a monthly fee, and that’s largely it. No surprise plugin renewals, no developer emergencies, no stitching five tools together and hoping they play nice.
This isn’t just about what it costs - it’s about what it delivers.
HubSpot CMS is built to drive leads, measure performance, and integrate with the rest of your sales and marketing stack. In other words, it’s designed for ROI.
If you’re looking for a strategic content platform rather than a patchwork of tools, HubSpot’s your winner.
Need a detailed breakdown? We’ve done the full side-by-side over here: HubSpot CMS vs WordPress
Let’s take a step back.
Forget the features. Forget the pricing tiers. Forget the platform wars for a second.What you really need to know is this:
Is HubSpot CMS going to deliver a return on your investment, not just in pounds, but in performance?
If you’re leading marketing for a B2B business that’s tired of being stuck in the middle — somewhere between underperforming tech and overcomplicated processes — then you already know what’s at stake. You're not just shopping for a CMS. You’re trying to build a system that helps you catch up, keep up, and eventually, pull ahead.
And that’s where HubSpot CMS shows its real value.
Yes, HubSpot CMS powers websites. But that’s not why people buy it. They buy it because it helps them:
It’s a CMS built to sell. Not just look pretty.
So if your current site is a static brochure that isn’t driving pipeline, that’s a problem. And HubSpot’s designed to fix that - with tools that aren’t bolted on as an afterthought, but built in from day one.
Think:
If that’s the direction you’re heading, this isn’t a cost - it’s a step-change.
Maybe your marketing team has great ideas but lacks the tech to execute. Maybe sales is frustrated that leads don’t convert. Maybe your business has evolved, but your website hasn’t caught up.
HubSpot CMS helps resolve that tension. It doesn’t just replace old tools - it replaces old ways of working.
And crucially, it’s all in one place. That means less time patching systems and more time building a website that performs like a second sales team.
We dig into this mindset shift more in our related blog, 'Should You Use HubSpot CMS?' - which is a must-read if you're still balancing the pros and cons.
There’s always hesitation with new tech. “Will we use all the features?” “Will it be too complex?” “Is it overkill?”
Fair questions. But the bigger risk? Sticking with a CMS that can’t support your goals.
Here’s the truth: no CMS is magic. But HubSpot CMS is one of the few that gives you the infrastructure, insights, and integration to actually act on your marketing strategy, not just talk about it.
If you're serious about moving from ‘we need a new site’ to ‘we need a system that drives growth,’ this is where you start.
Want more help weighing that decision? Try our blog: Is HubSpot CMS Worth the Money?
Let’s recap - because this wasn’t just about numbers. It was about making a smart, informed decision for your business.
Here’s what we’ve covered:
If you’ve read this far, you’re clearly not just kicking tyres. You’re leading change. You're looking for a CMS that can actually move the needle, not just sit there looking pretty.
HubSpot CMS might not be the cheapest option. But if you want to deliver ROI, align your teams, and turn your website into a true growth engine, it's one of the smartest.
Next step? Download our full HubSpot CMS Pricing Guide - with deeper cost breakdowns, implementation tips, and insights to help you confidently present the case to your leadership team.
Or better yet, let’s talk about how we can bring that vision to life. You bring the ambition. We’ll bring the roadmap.