There's nothing more frustrating as a marketer when you're trying to create great content, only to be thwarted at every turn by a clunky content management system.
It's staggering the number of clients we've worked with over the years who came to us with frankly barbaric custom CMS's that were so user unfriendly, you'd have to be some sort of sadist to enjoy the editing experience.
HubSpot is really different in that respect, they've managed to make a really powerful editor that is simple and straightforward to use and becomes familiar to use in a very short period of use. HubSpot design docs and HubSpot design guidelines are clear in their setup so each interface follows the same pattern to ensure complete familiarity for end users, whichever part of the system they're working on.
Hogwash! The ethos of a good content management system should be that anyone throughout the company, regardless of their technical abilities, should be able to hit the ground running when it comes to making edits to the website.
There's always way too much to do in the day and to have to funnel change requests through the most technical member of the team is incredibly inefficient. Right from the dashboard in HubSpot, the system provides clarity and direction for making edits simply and easily. All you need is a login!
It never fails to amaze us how much our clients have achieved with little or no direction from us post website build, but it's such a good system it should be no surprise at what gets achieved by our clients that adopt it.
A website isn't a brochure. That's not to say it can't look great, but that's not all it should be. It should be the hardest working member of the your sales and marketing team.
If you're not measuring what's going on with your site, how do you know where you need to improve it? Building your website in COS gives you access to all the analytics you need to modify and tweak the user experience to ensure the best conversion rates possible.
The integration of tracking code on HubSpot is so straightforward, you won't be frustrated trying to build up a clear picture of what's going on on your site through disparate system as HubSpot combines the data into a single dashboard.
Regardless of GDPR, no-one likes cold emails. Creating engaging content on your site to encourage visitors reach out to you to download and become an active member of your marketing deployment is key to nurturing leads into customers.
The HubSpot website platform ties the HubSpot contact system in perfectly, allowing you to deploy forms across your site to capture data to help your potential customers by sending out a series of emails via the HubSpot workflow system.
The same HubSpot system that creates web and landing page templates can also be used to create responsive emails to ensure that no matter what device the end user receives your email on, it will render correctly for them.
HubSpot started life as a blogging platform, in fact the CMS in its current format arrived in 2014. From those beginnings spawned a user friendly tool, geared towards the marketer.
We can create custom blog pages for you within HubSpot just as easily as we do with the website and landing pages.
Here's some examples of our custom blog work in HubSpot.
You can check out more of our COS work at the bottom of the page.
You may have heard a few terms and acronyms banded about when it comes to the HubSpot website system. They have seemingly sunset the original name of COS for the system, but rest assured all the tools you need to build a site comes with the website add-on.
You don't need to worry about the backend setup, security issues, updates or anything like that as it's completely cloud software so all of that is happily and handily dealt with by HubSpot.
You'll end up with a lightning fast, future proof, completely impervious, mobile friendly website.
You can also deploy smart content on your site, with personalisation based on the user details, locations, devices etc to really draw in the user and give them a great experience every time they visit your site.
As part of the HubSpot pricing for the website add-on, they have a team of developers that will transition your current site, even if it's not responsive (they'll make it responsive), to the HubSpot platform up to 60 pages for free!
This does mean if your site is larger they'll charge you for those extra pages. You could also lose some functionality as HubSpot won't handle third party integrations, but fear not, you should see it as an opportunity to trim the site down to a more focused offering.
Because we specialise in the HubSpot platform, we have integrated many additional systems and connections, but we're very clear and upfront about what can and cannot be achieved vs using something like WordPress.
Generating sales leads is hard work, so it's crazy not to have your entire website working 24/7 to help.
Landing pages make great sense when it comes to conversion. Quid pro quo a great way to start interacting with clients, the perfect companion to an adwords campaign. getting right into the heart of the sell.
Organic ranking is different, for that cost free ready to convert traffic, you need a strategy for creating detailed pillar pages, full of useful content, intrinsically connected to satellite relevant content such as blogs.
Yes there are lots of CMSs out there in which you could 'mimic' this structure, but why wouldn't you just work with the original and best platform to do it with anyway?
Everyone in our marketing agency agrees, which is why we switched our site to HubSpot COS years ago and have no intention of ever going back!
Your website should be your hardest working member of the team. To ensure that's the case you need to work with people who are experienced in delivering all the elements into a result delivering end product.
Whatever your requirement size, we can help. We've built projects designed by other parties as well as conducted detailed user experience to form the basis of the design and journeys right at the start of the planning process for websites.
We can help with your SEO and of course are highly experienced with the planning and production of the content in your HubSpot portal, so whatever your requirements, it's worth getting in touch to discuss them with us.
We’re proud HubSpot COS developers with our entire team of graphic designers, UX designers and developers having passed the HubSpot Design Certification and that HubSpot partner certification means we're capable of handling the development of website pages, landing pages, calls to action, email, newsletter and blog templates in the HubSpot Content Optimisation System.
We have many years website development experience of creating custom responsive templates in WordPress, and we’ve worked hard since the launch of COS to transfer and replicate this experience into custom solutions on the HubSpot CMS platform.
COS is the complete deal. It’s still quite a young content management system, but it replaced the old CMS from which the developers had leart an awful lot about what does, and doesn’t make a great CMS. In addition all the developers were massive fans of various content management systems, and you can see in the system how they’ve replicated a lot of the functionality of those systems in the COS platform.
COS offers a fantastic in browser live editing system, the ultimate WYSIWYG editor where you can see instantly your changes on the screen before you publish them live. It’s so simple but so effective and can really help your workflow. There's no need for an intensive bootcamp to get you up and running, a straightforward onboarding session is all you'll need to get you absolutely crushing it!
HubSpot always do a brilliant job of the user interface on their site, it’s really user friendly, suitable for people of all experiences and abilities when it comes to editing websites. You'll be able to set up personalisation of your content making it feel inifinitely more welcoming for returning customers and steering them along their jounrey map and down your conversion funnels. But what if you want to push the boundaries even further and create something more technical?
That’s where we come in. If you look at our portfolio of sites we’ve created on the HubSpot platform, you’ll see our integrations of hero images, third party sliders and repeatable code blocks used to build websites. These are all powered by custom modules which we’ve developed to work seamlessly with any HubSpot template and can be plug and play integrated into your site, as well as being expanded and edited to suit any application required.
Why not benefit from what is a fantastic automated marketing tool in HubSpot, integrated by a team with real experience of creating successful, dynamic and converting sites in HubSpot COS. We're one of the top UK agencies featured in the HubSpot partner directory for very good reasons.