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B2B website design & development

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Your new B2B website will look fantastic and elegantly move your brand online. Of course.

But we’ll also create a website that not only looks the business but is ready for business. Ready to be at the centre of an inbound marketing strategy to attract more relevant potential buyers and turn them into customers.

Our aim is to design and write website pages that are the very best match for your buyers' information needs -anywhere on the web. That's how your pages will get the most relevant visitors. Clearly posted calls to action that make it is just as easy for them to take the next step to find what they are looking for are the key to converting visitors to leads. That's how you’ll start to generate the sales opoortunities that you need to grow your business.

Your new website will be:

1. Growth-driven - based on data not guesswork

1 | Growth-driven - based on data not guesswork

2. Responsive - for any user device

2 | Responsive - for any user device

3. Optimised for lead-generation - with calls to action, forms and landing pages

3 | Optimised for lead-generation - with calls to action, forms and landing pages

4. Secure - SSL enabled for an SEO boost

4 | Secure - SSL enabled for an SEO boost

A new approach to B2B website design

People don’t experience content separately from design, user experience or code. They experience and respond to all three together. That’s why we’ve done away with siloed teams of designers, user-experience people, writers and developers working sequentially on their piece of the action.

Our team works together to create user journeys, research keywords and develop content and simultaneously build up the design to fit like a glove around content and user journeys, refining and optimising until we - and you - are ready to publish. Throughout the whole process, our developer is on hand to advise how best to marry content, design and code for an optimal user experience and maximum visitor to lead conversion.


Looking to re-design your website?

Download our free eBook 6 Steps to Designing a B2B Website for Lead Generation



Growth-driven website design

Too often website designs are based upon intuition, developing a whole site in one go and hoping for the best. No wonder 50% of B2B companies re-develop their sites every 3 years.

We are pioneers in growth-driven design - an approach which bases website design and content on facts not guesses. We start with a core site based on careful research to identify not only what your business does really well, that is really important to your clients and that you do better than competitors but the information needs of your target customer personas. Your website should match the two. Then we constantly AB test every element of your site, refining and growing the content based on data to deliver the best results, highest possible number and quality of leads to give you the best return on your investment.

This method of delivery is available as a standalone, growth-driven-design website retainer or as a part of our full inbound service.

Get in touch to find out more

Some of our B2B website design work

B2B website design for Teledata


High converting website delivered by growth-driven design

- Built on HubSpot CMS platform (COS)

- Responsive design replaced previous desktop-only site

- Growth-driven design process

- Focused on lead generation

- High conversions

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Tern PLC

Modern B2B website design for legal requirements

- Modern website with flexible custom modules

- Straightforward, easy to use templates to use for building pages

- More use of white space to help a user focus on key elements

- HubSpot allowed for an external feed to be incorporated as per client's legal requirement

- Removed a time-consuming system where regulatory news items had to be published manually

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SEO-friendly website with easy-to-use templates

- Built in HubSpot and created easy to use templates and modules that enabled HLS to build and upload website pages

- SEO-friendly website helped to elevate products and services

- In-depth keyword and buyer persona strategy improved both user experience and search engine ranking

- Use of bright colours and bold fonts boosted engagement and click-through rates

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Enterprise Flex-E-Rent

Brand integrity & secure website build

- Created in WordPress using flexible code from HubSpot

- Provided the ability to track all users and conversions on a single dashboard

- Landing pages and the blog were built in HubSpot but ensure uninterrupted browsing experience

- Added protection from security plugins including CDN, DDoS protection and Load Balancing

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B2B website design & conversion tracking

- Built in WordPress and included custom shortcode systems allowing for replication of content across site pages

- Forms and calls-to-actions are powered and tracked by HubSpot

- Combines bold colour and clear design

- Strategically-placed calls-to-action improve conversions rates

- Utilises engaging video to showcase a diverse range of services ICEE offer

- Use of line art and icons visually explain complex processes

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British Engineering Services

Website design & content to drive B2B conversions

- Educational, illustrious and expert content helps to guide visitors about services they might require

- Created a range of downloadable content and innovative tools resulted in a high volume of visitor traffic

- Improved customer conversions

- Seamlessly tied into HubSpot to allow for the team to follow-up with leads easily and effectively

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Minton Quinag

Website design & development with the inbound methodology

- A custom theme in WordPress using knowledge brought from HubSpot CMS

- Facilitated landing pages to allow gated content

- The blog provides a meaningful platform for leadership purposes

- Built in a way that would work alongside the HubSpot portal seamlessly when needed

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Amusement Technical

B2B website design and content strategy

- Website design reflects a fun, yet professional feel

- Built using Wordpress

- HubSpot supports the forms, landing pages and blogs

- Responsive design works to create leads

- The custom development shows the diversity of size and location of their client base in an interesting and visual way

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Improving sales journey through innovative website design

- New, innovative and user-friendly website built using HubSpot

- Created savings calculator

- Redesigned lengthy forms into smaller ones significantly improved conversion rates

- Shorter sales cycle through submission follow-ups and automated custom reports 

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Britannia Garment Packaging

Modern & responsive B2B website

- A slick, modern website created in WordPress to reflect the quality of processes and services

- WordPress allowed for detailed customation of the navigation

- The blog and landing pages were built in HubSpot to nurture visitors into leads

- Website showcases high-end clients and products they supply

- New marketing strategy involved a complete rebrand to support the launch of the new website

- The new strategy was optimised at every stage, supported by blogs and PPC

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Find out how to generate more B2B leads from your website

Book a Free 30 minute website consultation