B2B website design & development

See examples of our work    

Your new B2B website will look fantastic and elegantly move your brand online. Of course.

But we’ll also create a website that not only looks the business but is ready for business. Ready to be at the centre of an inbound marketing strategy to attract more relevant potential buyers and turn them into customers.

Our aim is to design and write website pages that are the very best match for your buyers' information needs -anywhere on the web. That's how your pages will get the most relevant visitors. Clearly posted calls to action that make it is just as easy for them to take the next step to find what they are looking for are the key to converting visitors to leads. That's how you’ll start to generate the sales opoortunities that you need to grow your business.

Your new website will be:

1. Growth-driven - based on data not guesswork

1 | Growth-driven - based on data not guesswork

2. Responsive - for any user device

2 | Responsive - for any user device

3. Optimised for lead-generation - with calls to action, forms and landing pages

3 | Optimised for lead-generation - with calls to action, forms and landing pages

4. Secure - SSL enabled for an SEO boost

4 | Secure - SSL enabled for an SEO boost

A new approach to B2B website development

People don’t experience content separately from design, user experience or code. They experience and respond to all three together. That’s why we’ve done away with siloed teams of designers, user-experience people, writers and developers working sequentially on their piece of the action.

Our team works together to create user journeys, research keywords and develop content and simultaneously build up the design to fit like a glove around content and user journeys, refining and optimising until we - and you - are ready to publish. Throughout the whole process, our developer is on hand to advise how best to marry content, design and code for an optimal user experience and maximum visitor to lead conversion.

Looking to re-design your website? Download our B2B website lead generation checklist.


Growth-driven website design

Too often website designs are based upon intuition, developing a whole site in one go and hoping for the best. No wonder 50% of B2B companies re-develop their sites every 3 years.

We are pioneers in growth-driven design - an approach which bases website design and content on facts not guesses. We start with a core site based on careful research to identify not only what your business does really well, that is really important to your clients and that you do better than competitors but the information needs of your target customer personas. Your website should match the two. Then we constantly AB test every element of your site, refining and growing the content based on data to deliver the best results, highest possible number and quality of leads to give you the best return on your investment.

This method of delivery is available as a standalone, growth-driven-design website retainer or as a part of our full inbound service.

Get in touch to find out more.

HubSpot CMS

We continue to develop in Wordpress CMS but increasingly recommend development in HubSpot’s CMS - Content Optimisation System (COS).

COS gives our customers new levels of flexibility through its modular structure, personalised user journeys to maximise lead conversions through Intelligent content functionality and is a fully integrated part of our HubSpot social media, website and marketing automation platform. This gives users the transparency to manage end to end lead-generation campaigns with all the benefits of reduced costs and increased efficiency found in a single system.

Some of our B2B website design work

B2B website design for Teledata

Teledata website

Built entirely on the HubSpot CMS platform, this responsive website replaced Teledata's previous desktop only site. The speed and flexbility of the pages, delivered at lightning speed from HubSpot's content delivery network, all fed through a secure connection, have resulted in Teldata rocketing in the search engine results for chosen organic terms. Our extensive experience with the HubSpot CMS (COS) meant we could implement third party solutions to ensure that the user experience on the homepage was optimised and tailored to deliver a large and varied range of messages about the services and products on offer from Teledata, regardless of whether the user was on a mobile or desktop device. The seamless integration of the HubSpot forms for lead generation, coupled with the varied library of custom modules we created for Teledata, has resulted in a high converting website that’s easy to adjust and extend through a growth driven design process.

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B2B website design for Brodex

Brodex website

Brodex took advantage of the HubSpot transfer process, which meant their website was moved out of WordPress and onto the HubSpot CMS platform as part of their license agreement. We then set to work improving the user experience on the site. We changed a very bland and text heavy home page to bring forward deeper elements of the site to highlight the myriad of services offered by Brodex as well as the social proof of their expertise with quotes and case studies from satisfied clients.

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B2B website design for Teledata

Tern website

A clean, crisp, modern looking site with an immensely flexible series of custom modules that the Tern marketing team found incredibly straightforward to use when building pages. The HubSpot system showed it’s flexibility yet again, allowing us to easily incorporate an external feed into the website, a legal requirement for the company, which did away with the painful and time consuming system they had previously where they had to manually publish each regulatory news item.

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B2B website design for HLS

HLS website

Working closely with HLS, we helped them raise their products and services to a whole new level with a brand new, SEO optimised website. Built on HubSpot, we created a number of easy to use templates and modules that enabled HLS' non-technical team to create and upload the website pages themselves. 

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B2B website design for Teledata

Flexerent website

Created in WordPress, this site takes advantage of the flexibility of code from HubSpot by allowing the inclusion of calls to action and form code in the pages to track all the users and conversions from a single dashboard. This blend of complexity from custom functionality in WordPress works seamlessly with the clear and concise reporting from the HubSpot portal. The blog and landing pages are exclusively in HubSpot and mimic exactly the main site, so the end user doesn’t have their browsing experience interrupted during the switch to the sub domains. Security concerns around using WordPress are negated with protection not only from security plugins, but from Incapsula, providing CDN, Website Security, DDoS Protection and Load Balancing.

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B2B website design for ICEE

ICEE website

The ICEE homepage is certainly worth a visit as it features a video background in the hero section, which showcases the diverse range of services ICEE has to offer. Built in WordPress, we went to great lengths to create custom shortcode systems which allows for the super simple replication of content across the pages on the site. The forms and calls to action are all powered by the HubSpot platform making tracking conversions across the site a doddle.

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B2B website design for British Engineering Services

British Engineering Services website

A site absolutely packed to the rafters with content, from the company’s long and illustrious history to guides and resources straight out of the mouths of their top experts to help their visitors educate themselves about the services they may require from British Engineering Services. A high traffic, high conversion site, not only from standard ebooks, but also from the innovative tools we’ve created for users to work out compliance issues and calculate quotes live in the browser, all seamlessly tied into HubSpot to ensure the team can follow up the user to discuss their individual requirements which time and time again converts into business.

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B2B website design for Minton Quinag

Minton Quinag website

Keen to dip their toes into the world of inbound marketing but without the need for the reporting and detail HubSpot brings, Minton Quinag tasked us to come up with a site that would facilitate landing pages to allow for gated content, as well as a blogging platform for thought leadership purposes. We deployed a custom theme in WordPress using everything we’ve learnt from developing in the HubSpot CMS with the idea that eventually the site would work alongside a HubSpot portal kept in mind throughout the development to give us a head start when that came about.

If you ever visit our office, you'll notice the backgrounds in the pictures on the site are very familiar, as to give the site that real personal touch, we invited the clients to come in and create shots to prevent us having to use stock photography on the site.

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B2B website design for Amusement Technical

Amusement Technical website

Built using WordPress with HubSpot supporting the forms, landing pages and blogs. The two work together in harmony to generate leads from the users who found the pages via the relevant organic search results that the responsive setup now affords the site to have. Custom development includes the map on the customers page which shows the diversity of size and location of Amusement Technical’s client base in a more interesting and visual way than a standard listing.

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B2B website design for Winnow

Winnow website

If you’re looking to showcase a new and innovative product, it stands to reason you need a new and innovative website platform to do it from! Winnow selected HubSpot to do just that, and entrusted us to design and build their new website. As well as giving them a fresh, clean and friendly to use website, we also created a new quote calculator for the site, allowing their visitors to calculate just how much they could save with the Winnow system. We took a boring lengthy form and broke it down into smaller bite sized chunks to rocket the improvement of the conversion rate, with greater feedback on each step nudging people through each step of the process. We followed up any submission with an automated custom report to give the user the opportunity to share their results with colleagues and decision makers, as well as a clear outline of savings for discussion directly with Winnow, shortening the sales cycle timeframe.

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B2B website design for Britannia Garment Packaging

Britannia Garment Packaging website

Britannia Garment Packaging required a slick, modern and responsive wesbite to reflect not only the quality of their processes and services, but also to showcase the top end clients they worked for and the products they’d supplied them. The site was created in WordPress to allow detailed customisation of the navigation system, with the blog and landing pages created in HubSpot to nurture all visitors coming to the site through to becoming customers.

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