Joking aside and congratulations to our Swedish colleagues at DAFTSCB, who together with STO.PP have produced one of the most amazing virals I have seen to date.  It's on message, engaging, funny and reached over 20,000,000 unique visitors and attracted more than 70,000,000 page views since its launch in February. The idea is simple; the client Radiotjänst wants you to be a hero in the film by paying your broadcasting fee
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According to Forrester (2009), videos are already 53% more likely than text pages to appear on the first page of search results and once Google launches GAUDI web-wide, this statistic is NOT likely to decrease.   So what does that mean for B2B marketers?  Well, if you are not yet using video in your promotional mix, you are missing a trick. It is not only a great way to showcase complex products and demonstrate your know-how, but a
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