Meet HubSpot for
Building Products
The first pre-configured platform for building product manufacturers, built on HubSpot.
Designed specifically for the building products sector, this solution brings together sales, marketing, relationship and project data into one unified platform - pre-configured for you, ready to deploy quickly, and developed with how you actually sell in mind.
- Manage architects, contractors, distributors and end clients in one place
- Track multiple products and project phases with full visibility
- Create pull through the supply chain with best-in-class marketing tools and automation
- Automate quoting, follow-ups and forecasting
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Get a Demo and see how we get CRM right for Building Suppliers. First time.
Trusted by manufacturers
WHY MOST CRMS
Don't work
Most CRMs were never designed for how you actually sell.
They assume a linear process: one contact, one company, one deal.
But your world doesn’t work like that.
Sales are long, complex and driven by projects - with architects, contractors, and distributors all influencing at different stages. Add bespoke quoting, samples, and compliance, and you’ve got a model no off-the-shelf system understands.
The result? Disconnected data, manual processes and limited visibility on where growth is coming from.
That’s exactly what this version of HubSpot was built to fix.
It connects the dots between projects, people and products, giving sales and marketing teams one shared view from specification to sale.
Get True Forecasting Accuracy
Bring data from distributors, stockists and direct customers into one place. HubSpot links every quote and order to the right account, giving you real-time insight into performance, pipeline value, and repeat-purchase trends - so you can plan ahead, not look back.
Track Every Project from Start to Finish
Follow construction projects from planning to build. Connect leads from Barbour ABI or Glenigans to the right companies, products and deals, ensuring no opportunity slips through. Map future pipeline visibility across live and upcoming developments to anticipate demand earlier.
Create Demand, Don’t Just Capture It
Most suppliers only see projects once they’re specified. HubSpot helps you change that.
Build awareness with architects and specifiers long before tender by running automated nurture campaigns, sharing CPD content, case studies and technical resources - all tracked back to opportunities in your CRM.
You’ll see which contacts are engaging, which products they’re exploring, and where to focus your sales effort next.
Build Lasting Relationships with Specifiers & Architects
Turn downloads, enquiries and CPD attendees into relationships. HubSpot tracks engagement across every channel and automatically alerts your sales team when a contact is showing intent - so you can influence decisions early and win specifications before your competitors.
Never Lose Sight of Samples or CPD
Every sample request and training record is logged and tracked. HubSpot automates fulfilment, follow-up and reporting, ensuring that interest turns into action - and your brand stays front-of-mind throughout the project cycle.
Strengthen Loyalty with Installers & Contractors
Reward engagement, track training, and identify cross-sell or renewal opportunities. HubSpot makes it simple to run ongoing installer communications and loyalty programmes that drive repeat business and advocacy.
Stay Audit-Ready
With every project, email, quote and approval stored in one system, compliance becomes effortless. Whether it’s for the Building Safety Act or internal quality audits, you’ve got an evidence trail that’s clear and reliable.
And it's a Solution
That Works
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TBA Protective Technologies
When TBA Protective Technologies expanded into the wholesale market, they realised their outdated processes and lack of a CRM were holding them back. Scattered spreadsheets and disconnected systems meant no single view of stockists, architects, installers, or projects.
Working with Axon Garside, they introduced HubSpot as a central CRM and built a custom project object to track stakeholders across the lifecycle — from assigned architects to local installers and retail outlets. This gave them the visibility they needed to engage partners proactively and manage a more complex supply chain.
The impact was immediate:
- Unified contacts from Outlook and Excel into one database.
- Streamlined project and pipeline processes.
- Improved data quality, open rates, and click-through rates.
- A cultural shift towards digital transformation, embraced across the team.
As Simon James, Marketing Manager at TBA, put it:
“Axon Garside pushed us along as a business. We’re not techy people, but they didn’t belittle us, or make us feel like we were asking questions to which we should know the answer. They did an effective job, kept our eyes on the prize, and helped our team take responsibility.”
Up and Running in Weeks - Not Months
CRM projects in this industry often stall before they start. Too much customisation. Too many workshops. Too little visible progress.
That’s why our HubSpot solution comes 80% pre-configured for the building products sector — built around the way suppliers actually sell, manage projects, and build relationships.
The final 20%? That’s refined with your team over time — tailoring fields, reports, and automations around your specific routes to market, products, and data structure.
The result is a system that’s:
- Proven — based on real implementations in the sector
- Practical — live in weeks, not months
- Flexible — evolves with your processes and goals
Want to see what a realistic implementation looks like?
Download our guide - based on real project timelines and lessons from manufacturers just like you.
What's
Next?
If you’re ready to see how HubSpot Rapid Deployment could work for your business, there are two simple ways to get started:
Option A: See it in action at our industry webinar/demo
Join a live, interactive session designed specifically for building suppliers.
Watch the 80% pre-configured CRM in action, with features already tailored to your sector.
- Get answers to the most common challenges suppliers face, from managing complex orders to improving sales visibility.
- See how your teams could adopt the system quickly, without the cost and hassle of starting from scratch.
- Ask questions in real time and hear how other suppliers are overcoming similar obstacles.
This session is perfect if you want a clear overview of the system’s capabilities before diving deeper into how it could work for your business.
Option B: Book a 1:1 bespoke demo with our Commercial Director
If you’d prefer a more tailored approach, book a private session with our Commercial Director.
- Explore how the pre-configured model would map to your systems, your processes, and your commercial goals.
- Discuss integration with your existing tech stack, so you can see where efficiencies and savings will be made.
- Get sector-specific insights based on our experience working with building suppliers just like you.
- Walk away with a clearer understanding of the exact business impact the CRM could deliver for you.
This option is ideal if you want to cut straight to a personalised discussion on how the system could support your business growth.
