17 June 2010 by Tom Williamson

Finally some recognition for our agency's think tank "Guru Guiver"

Joking aside and congratulations to our Swedish colleagues at DAFTSCB, who together with STO.PP have produced one of the most amazing virals I have seen to date.  It's on message, engaging, funny and reached over 20,000,000 unique visitors and attracted more than 70,000,000 page views since its launch in February. The idea is simple; the client Radiotjänst wants you to be a hero in the film by paying your broadcasting fee
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19 November 2009 by Tom Williamson

axongarside’s new CMS boosts online B2B lead generation & cuts marketing costs

The new axongarside.cms delivers a unique package of design flexibility and rich functionality that: Increases relevant site traffic • Latest easy to use SEO tools built into the system • Easy document upload • Search engine readable pdfs and images • News Feeds • Blogs and forum tools • Video/podcasts integration and streaming Improves conversion of visitors to prospects • Best practice site usability &
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18 November 2009 by Tom Williamson

All of a Twitter

Still pondering your Social Media strategy? Me too. Infact although my younger and smarter social media gurus re-assure me that it is as easy as setting aside 15-20 minutes a day to maintain my engagement, I’m not doing well.Meanwhile research from the US tells us what is coming our way. Business.com reports that three quarters of US B2B companies are already maintaining a corporate presence on Twitter and Facebook and two thirds of busines
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09 November 2009 by Tom Williamson

axongarside forms new technology marketing alliance

Recent KPMG research among the North West’s companies showed regional confidence at an 18 month high, with many seeing the emergence of green shoots that need to be turned into real opportunities to sell, through effective marketing and communication. Having worked with successful technology companies through several recessions since the 1980s, including Epicor, HP, Hyperion, K3 and Siemens, the M460 companies – axongarside,
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24 September 2009 by Tom Williamson

Email is more detrimental to your IQ than Marijuana

OK it is not exactly hot news but this finding in a study commissioned by Hewlett Packard certainly got my attention and adds a certain interest to the health debate. The study goes on to talk about the spread of ‘Info-mania’, claiming that 62% of UK adults are addicted to their email inboxes. All the more reason to see email as the most effective tool available?  Well, it might then surprise you to know that my subject is d
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