Joking aside and congratulations to our Swedish colleagues at DAFTSCB, who together with STO.PP have produced one of the most amazing virals I have seen to date.  It's on message, engaging, funny and reached over 20,000,000 unique visitors and attracted more than 70,000,000 page views since its launch in February. The idea is simple; the client Radiotjänst wants you to be a hero in the film by paying your broadcasting fee
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According to Forrester (2009), videos are already 53% more likely than text pages to appear on the first page of search results and once Google launches GAUDI web-wide, this statistic is NOT likely to decrease.   So what does that mean for B2B marketers?  Well, if you are not yet using video in your promotional mix, you are missing a trick. It is not only a great way to showcase complex products and demonstrate your know-how, but a
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The new axongarside.cms delivers a unique package of design flexibility and rich functionality that: Increases relevant site traffic • Latest easy to use SEO tools built into the system • Easy document upload • Search engine readable pdfs and images • News Feeds • Blogs and forum tools • Video/podcasts integration and streaming Improves conversion of visitors to prospects • Best practice site usability &
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Recent KPMG research among the North West’s companies showed regional confidence at an 18 month high, with many seeing the emergence of green shoots that need to be turned into real opportunities to sell, through effective marketing and communication. Having worked with successful technology companies through several recessions since the 1980s, including Epicor, HP, Hyperion, K3 and Siemens, the M460 companies – axongarside,
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OK it is not exactly hot news but this finding in a study commissioned by Hewlett Packard certainly got my attention and adds a certain interest to the health debate. The study goes on to talk about the spread of ‘Info-mania’, claiming that 62% of UK adults are addicted to their email inboxes. All the more reason to see email as the most effective tool available?  Well, it might then surprise you to know that my subject is d
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