19 November 2009 by Tom Williamson

axongarside’s new CMS boosts online B2B lead generation & cuts marketing costs

The new axongarside.cms delivers a unique package of design flexibility and rich functionality that: Increases relevant site traffic • Latest easy to use SEO tools built into the system • Easy document upload • Search engine readable pdfs and images • News Feeds • Blogs and forum tools • Video/podcasts integration and streaming Improves conversion of visitors to prospects • Best practice site usability &
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09 November 2009 by Tom Williamson

axongarside forms new technology marketing alliance

Recent KPMG research among the North West’s companies showed regional confidence at an 18 month high, with many seeing the emergence of green shoots that need to be turned into real opportunities to sell, through effective marketing and communication. Having worked with successful technology companies through several recessions since the 1980s, including Epicor, HP, Hyperion, K3 and Siemens, the M460 companies – axongarside,
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27 October 2009 by Tom Williamson

New Customer Focus

IT managed services and support is a highly competitive market. Trading as Data Focus Harry Edwards’ company had enjoyed sustained growth and a loyal client base but Harry has ambitious plans for the company’s future.  “We have a wide portfolio of services and technologies but have not always presented our customers with a clear value proposition” Harry explains: “Working with axongarside we have been able
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06 August 2009 by Tom Williamson

What a waste

Fact: People spend a lot of time and money on SEO and online marketing strategies yet waste most of the leads that these programmes generate. Most Googlers are at the early stages of the buying cycle which in B2B tech is typically eight months or more. They are either seeking justification for a project or exploring the options that might help solve the problem or pain that they are experiencing. Common sense and experience tells us that this is
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