In 2025, manufacturers can’t afford to treat their website as a static brochure. Whether you’re bidding for large-scale contracts, building trust with new suppliers, or attracting top-tier engineers, your digital presence is under scrutiny, and your website is the first place most people look.
A well-designed manufacturing website does more than just look good. It builds credibility, boosts lead generation, and supports the sales process from start to finish. And with more buyers expecting self-service, seamless navigation, and clear messaging, your site can’t just exist, it needs to perform.
In this blog, we’re showcasing 13 of the best examples of manufacturing web design in 2025, in no particular order. These websites stand out for their user experience, visual identity, and the clarity of their messaging, and we’ll break down exactly what makes each one effective.
By the end, you’ll know what great looks like, and how to get there yourself.
1. British Engineering Services (BES)
Industry Niche: Engineering compliance and asset reliability
BES (British Engineering Services) is a standout example of modern manufacturing web design that delivers clarity, confidence, and conversion potential all in one place.
The site impresses immediately with a clean, high-contrast colour palette and professional typography that reflects the brand’s authority in the engineering sector. The homepage prioritises messaging clarity, key services are front and centre, with supporting proof points like certifications, case studies, and testimonials that build trust without overwhelming visitors.
Navigation is clear and consistent, while conversion points are strategically placed throughout. It’s a site designed to support both lead generation and long-term account-based nurturing, crucial in this sector.
While this isn’t a site built by Axon Garside, we’ve worked with BES on related digital transformation projects. You can read our case study here.
2. FourJaw
URL: https://fourjaw.com/
Industry Niche: Manufacturing analytics/Industry 4.0
FourJaw’s website is a masterclass in B2B manufacturing web design that combines innovation with accessibility. As a data-driven SaaS solution tailored to manufacturers, the site does a brilliant job of translating a technical product into a compelling value proposition.
From the moment you land, animated graphics and clear headline copy (“Plug & Play Machine Monitoring”) communicate the product’s core benefit without jargon. The homepage layout guides users through the buyer journey with clarity. Short, scannable sections lead into more detailed product pages, demo requests, and case studies.
Its colour palette and UI feel modern, tech-savvy, and trustworthy, aligning perfectly with its target audience in industrial manufacturing. Navigation is intuitive, and key CTAs like “Book a Demo” are prominently placed, making it easy for decision-makers to convert.
For manufacturers investing in digital transformation, this is a website that communicates capability, maturity, and customer value all at once.
3. Eldapoint
URL: https://www.eldapoint-group.co.uk/
Industry Niche: Modular buildings, container conversions, and steel fabrication
Eldapoint’s website is a solid example of effective website design for manufacturing companies, with a straightforward layout that gets the basics right, and delivers an experience that’s both professional and purposeful.
The homepage immediately showcases Eldapoint’s specialisms, backed by bold service blocks, strong imagery, and clear navigation paths to container conversions, modular buildings, and bespoke fabrication services. The visual hierarchy is clean and accessible, everything from typography to whitespace is working in service of clarity and credibility.
Each service page includes specification-level detail, a contact CTA, and strong on-page SEO foundations, suggesting this site was designed with both search visibility and lead generation in mind. While not overly flashy, it’s the kind of site that instils confidence in large-scale B2B buyers.
Although this isn’t a site built by Axon Garside, we’ve partnered with Eldapoint on other digital multi-brand data management portal initiatives. Read the case study here.
4. Daikin Applied
URL: https://www.daikinapplied.uk/
Industry Niche: HVAC systems and energy-efficient climate control solutions
Daikin Applied’s UK website exemplifies manufacturing company website design that balances corporate authority with accessibility. The site feels global in scale, but still caters to local, technical audiences with a focused and functional layout.
Above the fold, visitors are met with a slick product carousel, trust badges, and clear CTAs, driving attention to both their sustainable product range and after-sales services. The structure is product-first, but with a strong emphasis on support and lifecycle value, which is critical in the HVAC and facilities management sectors.
What stands out most is the integration of self-service tools: downloadable brochures, data sheets, and support documents are just one click away. It’s a highly usable site that empowers specifiers and engineers without needing to speak to sales early.
The Daikin Applied website is a strong model for any manufacturer looking to merge technical depth with user experience, especially when targeting multiple verticals and regions.
5. Darcy
URL: https://darcy.co.uk
Industry Niche: Environmental protection and spill control solutions
Darcy’s website is a practical example of website design manufacturing that gets straight to the point. With a minimal, utilitarian design, it prioritises functionality over flair, ideal for a business focused on compliance, safety, and rapid product access.
What stands out is the site's clear segmentation between products and services. Whether you're looking for bundled storage, drain protection or spill kits, the navigation helps you find it fast. The inclusion of hazard symbols, accreditation logos, and straightforward product categorisation all reinforce trust for operational buyers.
It’s not a flashy site, and it doesn’t need to be. For B2B buyers in environmental manufacturing, what matters is reliability, availability, and compliance clarity, and Darcy nails that tone. Though built by us, there’s no published case study due to client preference.
Still, from an information architecture and user flow standpoint, Darcy’s site is a good reference for no-nonsense manufacturers looking to get product information in front of the right people, fast.
6. Devitech
Niche: Industrial automation, control systems, and electrical engineering
Devitech’s website is a strong example of manufacturing website design that balances technical credibility with clear user pathways. It’s a compact site, but what it does, it does well.
What makes it work:
- Straightforward messaging – You immediately understand Devitech’s core offer: control panels, automation, and turnkey electrical solutions.
- Strong use of CTAs – Clear buttons like Get in Touch and Request a Quote are visible without being pushy.
- Professional colour palette – Deep blue and orange tones convey both reliability and technical precision.
- Service detail without overwhelm – Subpages offer just enough depth for engineers and procurement leads without drowning them in specs.
- Mobile optimisation – The site looks and functions just as well on mobile as on desktop, something many manufacturing websites still miss.
While the site is relatively minimal, it’s effective, especially for small to mid-sized manufacturers needing a digital presence that doesn’t get in their way.
7. SPT Labtech
URL: https://www.sptlabtech.com/
Niche: Laboratory automation and precision instrumentation
The moment you land on SPT Labtech’s homepage, one thing is clear: this is not your average manufacturing website. It’s visually striking, intuitively structured, and feels more like a tech brand than an industrial supplier, a perfect showcase of manufacturing web design evolving to meet the expectations of modern B2B buyers.
Large product visuals dominate above the fold, paired with concise headlines like “Innovating Science Together”. Scrolling down, you’re met with animated graphics, explainer videos, and value-led messaging that puts user needs, not product features, at the centre.
Here’s what stands out:
- A clean modular layout that lets visitors explore by product, workflow, or industry.
- Effective use of video-first storytelling to explain complex instruments quickly.
- Case studies, insights, and support resources integrated seamlessly into the buyer journey.
- A consistent global design system that gives the brand a unified, high-end feel.
For manufacturers operating at the intersection of science and engineering, this is a blueprint worth studying.
8. Simbal
Niche: Cable management and industrial wiring accessories
Simbal’s website proves that even in a highly technical space like cable management, manufacturing website design can be modern, functional, and conversion-focused.
Key strengths include:
- A clean, white layout with bold imagery that highlights key product lines.
- Logical product categorisation that supports fast browsing and quoting.
- Consistent, no-frills copy that speaks directly to procurement and technical buyers.
- Well-placed CTAs like Get in Touch and Send an Enquiry.
Unlike many industrial suppliers that rely on outdated catalogues or clunky navigation, Simbal’s website makes it easy to move from product discovery to sales enquiry without friction. It’s the kind of site that supports inbound marketing and lead nurturing by doing the basics well.
This is one of our own. Read the Simbal case study to learn how we helped modernise their digital presence.
9. Trime UK
Niche: Sustainable lighting towers and construction site equipment
Trime UK’s website wastes no time, and that’s exactly what makes it effective.
This is a great example of website design for manufacturing companies where the product is the hero. Large banner images showcase lighting towers in action, and the homepage leads directly into the brand’s unique selling point: eco-friendly innovation for construction and events.
Here’s what works well:
- Immediate emphasis on sustainability with green credentials and “ECO” sub-branding.
- Short, benefit-led product descriptions, ideal for time-poor site managers or buyers.
- Clear paths to datasheets, contact forms, and brochure downloads.
- Mobile-friendly UX that holds up under pressure (literally, tested in the field).
10. GWCast
URL: https://www.gwcast.com/en/
Niche: Precision casting for aerospace, automotive, and heavy industry
GWCast’s website is a great example of manufacturing web design done with precision, both in form and function.
The site uses clean, industrial-inspired visuals, dark blue gradients, and sharp typography to create a strong visual identity. It’s clearly built with engineers and specifiers in mind: each product area includes material specs, manufacturing tolerances, and industry certifications right up front.
Key strengths:
- Clear segmentation by industry (e.g. aerospace, energy, medical), with tailored case studies.
- Professional yet understated branding, clean design without unnecessary marketing fluff.
- Strong SEO structure: optimised H1s, clean URLs, and technical detail to support organic search.
- Language options for global accessibility.
For manufacturers competing globally in complex, regulated industries, GWCast demonstrates how a site can present technical authority without sacrificing user experience.
11. 7Steel
Niche: Structural and architectural steel fabrication
7Steel’s site is a no-nonsense, sales-ready example of manufacturing website design company execution. Built with conversion in mind, it gets prospects from homepage to enquiry in just a few clicks, ideal for construction firms and architects looking for speed and clarity.
Why it works:
- Homepage focuses immediately on core capabilities: design, fabrication, and installation.
- Large call-to-action banners (“Get a Quote Today”) drive engagement without distracting.
- Visuals show real work, warehouses, beams, on-site installs, rather than stock imagery.
- Content is concise, with service breakdowns that speak to project managers and QS’s.
It may not be groundbreaking in design terms, but it performs its function well: drive qualified leads from contractors and developers looking for a reliable steel fabrication partner.
12. GKN Aerospace
URL: https://www.gknaerospace.com/
Niche: Aerospace components and systems integration
GKN Aerospace offers a textbook example of manufacturing web design at enterprise scale.
The site reflects the brand’s global presence and technical leadership, without compromising clarity or accessibility.
What stands out:
- A clean, corporate layout that balances investor relations, recruitment, and customer engagement.
- Strong use of trust signals: customer logos, sustainability stats, certifications, and global locations.
- A dedicated “Technology” hub highlighting innovation across electrification, lightweighting, and defence.
- Mobile-friendly design with excellent load times, essential for global audiences across devices.
The site is clearly built to support multiple stakeholders, from aerospace engineers to government buyers. It also succeeds in humanising the brand, with a careers section that showcases real employees and DEI initiatives.
For enterprise manufacturers, this is a strong model of how to maintain brand depth while remaining conversion-conscious.
13. Mark3D
URL: https://www.mark3d.com/en/
Niche: Industrial 3D printing and additive manufacturing solutions
Mark3D’s website is a bold and engaging example of B2B manufacturing web design with a clear emphasis on product innovation. As a reseller of Markforged industrial 3D printers, the site needs to build trust fast, and it does so with visual impact and precision.
Highlights:
- Hero section includes product visuals, customer logos, and value-led messaging: “Stronger Parts. Right Now.”
- Easy-to-navigate product ecosystem: printers, materials, applications — all clearly segmented.
- Use of 3D renders and demo videos to showcase machines in action.
- Conversion paths include webinar signups, quote requests, and downloadable spec sheets, ideal for engineers and procurement teams alike.
This is a well-structured site designed to inform and convert. For manufacturers selling high-spec tech products, Mark3D shows how to combine storytelling with technical depth.
Manufacturing Website Trends in 2025
What do the best manufacturing web design examples have in common? Beyond strong visuals and smart UX, they reflect a shift in what today’s industrial buyers actually expect. In 2025, it’s not just about having a digital presence, it’s about providing value instantly, 24/7, through tailored experiences.
Here are four trends defining the future of manufacturing websites:
1. Personalisation
The era of one-size-fits-all websites is over. Manufacturers are embracing dynamic content tailored to visitor types, whether you’re a returning procurement lead or a first-time site visitor.
Smart content modules (especially on platforms like HubSpot CMS) allow manufacturers to personalise calls-to-action, messaging, or even product suggestions based on behaviour or industry segment.
2. Self-Service Portals
Buyers want answers, and they don’t want to pick up the phone to get them.
Modern manufacturing websites now offer:
- Resource libraries
- CAD downloads
- Order trackingAccount dashboards
This empowers customers and reduces pressure on internal sales and support teams.
3. Interactive Product Pages
Rather than static spec sheets, interactive features are becoming standard:
- Product configurators
- 360° model viewers
- Price estimators
These tools boost engagement and help bridge the gap between sales and engineering, especially for complex or bespoke equipment.
4. Video-First Storytelling
Video is now central, not supplementary. From homepage hero videos to embedded explainers and factory tours, high-quality visual storytelling helps:
- Build trust
- Humanise your brand
- Speed up understanding of technical products
How to Achieve a Manufacturing Website Like This
If these examples have left you inspired (and maybe a little envious), the good news is that building a high-performing manufacturing website isn’t out of reach, but it does require the right platform, partners, and planning.
Replatforming: Know When It’s Time
Many manufacturers are still working with outdated, rigid CMS platforms that require developer input for every small change. If your site is hard to update, slow to load, or lacks integration with your marketing and sales tools, it’s probably holding you back.
Replatforming gives you the opportunity to modernise your UX, improve performance, and set your marketing team free to create and optimise content without bottlenecks.
Choosing the Right CMS
One of the most critical decisions you'll make is your content management system. For B2B manufacturers, HubSpot CMS has emerged as a leading choice, offering:
- A fully integrated marketing and sales ecosystem
- Built-in SEO tools
- Smart content personalisation
- Secure, scalable infrastructure
It’s designed for marketers, not developers, so your team can move fast and make data-driven changes as you grow.
Want to dig deeper? Read our guide: Should You Use HubSpot CMS?
Building It Right
Your website should be more than a brochure, it should be your hardest-working salesperson. Whether you need a full redesign, technical SEO support, or guidance on content and conversion strategy, we can help.
Take a look at our website design services for B2B manufacturers to see how we build sites that don’t just look great, they perform.
Final Thoughts: Set the Standard, Don’t Just Meet It
If your manufacturing website hasn’t had a serious update in the last three years, it’s probably costing you leads, visibility, and credibility. The 13 examples in this blog show that manufacturers across every niche, from heavy engineering to precision lab tech, are stepping up their digital presence.
And so should you.
Whether you’re considering a refresh or a full replatform, success comes down to three things: a clear strategy, the right CMS, and a team that understands the needs of B2B manufacturers.
CTA: Thinking about replatforming? Discover exactly what HubSpot CMS can do for your team, read the guide now.