Loop Marketing Agency

The New Growth Framework for B2B

Inbound has had its day. Funnels no longer match how buyers actually purchase.

Loop Marketing is HubSpot’s new AI-era framework that replaces the linear funnel with a continuous cycle, one that compounds learning, adapts in real time, and delivers measurable outcomes at speed.

At Axon Garside, we help B2B businesses move from outdated inbound tactics to Loop Marketing strategies that drive pipeline, shorten sales cycles, and prove ROI.

Let's Chat About Loop Marketing

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What is Loop Marketing?

Loop Marketing is built around four connected stages. Each stage feeds the next, creating a cycle that gets smarter every time you run it.

Express – Define your brand’s point of view and uncover customer truths. With AI, turn raw CRM data into insights and build multi-channel campaigns fast. Example: generate a full campaign narrative and first-draft assets in hours, not weeks.
Tailor – Move beyond broad personas. Use CRM context and AI to adjust copy, offers, and timing at the individual level. Example: personalise an email to a CFO vs an Operations Director automatically.
Amplify – Optimise for the places buyers now spend time: AI assistants, creators, events, and communities. Track AI referrals alongside organic and paid traffic. Example: capture high-intent referrals from ChatGPT or Gemini recommending tools.
Evolve – Measure results in real time, test and adapt campaigns while they’re live, and feed learnings into the next cycle. Example: spot declining engagement mid-campaign and switch up messaging before it fails.

Where Loop

Makes a Difference

Leaders ask: “What does this mean for my business?” Here’s where Loop transforms outcomes:

Lead Generation: Capture fewer, higher-quality enquiries from AI search and referrals.
Campaign Performance: Deliver personalised, multi-channel campaigns with less manual effort.
Sales Enablement: Align marketing insights to deals, ensuring messaging matches each buyer’s context.
Customer Retention: Shorten onboarding, improve service response, and trigger renewals automatically.

Our Services: Running the Loop with You

HubSpot is the engine. We’re the mechanics that tune it, bolt on the extras, and get you racing at full speed.

We help businesses set up their HubSpot Marketing Hub correctly, ensuring that every feature, AI or not, is connected and configured.

At Axon Garside, we see Loop not as the death of inbound, but its evolution. The fundamentals remain — understanding buyers, educating them, building trust — but now delivered in a way that reflects the messy, unpredictable reality of modern decision-making.

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Loop Sprint Starter (6 weeks)

The process begins with a Customer Truth Pack workshop, followed by CRM data clean-up and Smart CRM setup. From there, the first Loop cycle is launched for one product or offer, supported by a measurement plan and dashboard. The outcome is your first live Loop in just six weeks, delivering early wins and a clear playbook for future success.

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Loop Growth Retainer (quarterly)

Each quarter includes two to three Loop cycles, supported by an ongoing AEO programme and creator activation. Weekly optimisation and monthly reporting ensure progress is tracked effectively. The outcome is a consistent pipeline impact and reduced customer acquisition costs.

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Loop Plus (Sales & Service)

The process includes a Configure-to-Quote setup, alongside service deflection and speed triggers, followed by renewal and expansion workflows. The outcome is shorter cycles, higher resolution rates, and revenue growth without increasing headcount.