Membership and association companies are often plagued by the same thing: member data being tracked in different systems, meaning that there’s no clear picture of their journeys or engagement with you.
This is something that may work in the interim, but it has left you without something that enables you to see the full picture. This leads you to the question:
“Can I make it work with what we’ve got available, or do I need to make a shift?”
Hopefully, this has led you to this article and HubSpot, a CRM system that, although we’re biased, is the best system to take your membership organisation forward.
With that being said, HubSpot implementations can be very complex in this industry. With aspects such as event and donor management needing to be taken into account, you need to make sure you don’t fall into the 50% of B2B companies that fail with their implementation.
To avoid that, choosing the right HubSpot Solutions Partner to make this switch is important. And we’ve collated a list of five premier partners in the UK that could help solve this for you.
Name |
HubSpot Tier |
Location |
Services |
Notable Clients |
| Axon Garside | Diamond | Manchester, UK | HubSpot CRM Implementation, Website Design & Development, Marketing Strategy | CEDR, BASIS, Legal Island |
| Avidly | Elite | Various | HubSpot CRM Implementation, Website Design & Development, Marketing Strategy | ORX, Australian Water Association |
| Discover Digital | Gold | Various | HubSpot CRM Implementation, Website Design & Development, Marketing Strategy | Countryside Alliance, SGI-UK |
| Lighthouse | Partner | Shrewsbury, UK | Website Design & Development, Marketing Strategy | - |
| Growth London | Diamond | London, UK | HubSpot CRM Implementation, Website Design & Development | Longview Economics |
We are the specialist HubSpot Solutions Partner for membership and association companies looking to drive top-line growth.
We believe our strength lies in the fact that we don’t sit purely on one side of the fence. We bring together deep technical CRM expertise with a genuine background in marketing and website design and development. That combination means we’re not just focused on getting systems live or campaigns out of the door, but on how everything connects to drive revenue.
Our team work with you, initiating our in-depth processes, to mould your business around your HubSpot instance, as well as creating demand from your future customers.
We have demonstrated this across an array of association and membership clients, most notably being BASIS, Legal Island and CEDR, the latter of which we designed, developed and executed a brand new website design recently.
In the video below, we share the work we completed for Legal Island as part of their HubSpot Implementation project with us.
Furthermore, we’ve created a templated HubSpot instance specifically for the memberships sector - a smarter setup for associations that need better managed membership lifecycles, event management, and secure user portals.
This pre-configured HubSpot setup includes some features built specifically for your sector, including:
End-to-end member lifecycle management
A single view of organisations, contacts, activity and member engagement
Event registration, attendance tracking and automated follow-up
Secure member portal access for resources, invoices and profile updates
Renewal, engagement and membership performance reporting
Just something to think about…
Avidly is a global HubSpot Solutions Partner, offering a broad range of services across HubSpot implementation, CRM, CMS and integrations.
Their work is particularly relevant for associations, membership organisations and professional communities that need to bring disconnected systems, content and member journeys into one connected HubSpot ecosystem.
Avidly helps membership-led organisations create scalable digital platforms that improve member access, engagement and internal efficiency, as showcased through their work most notably with ORX and the Australian Water Association.
Discover Digital is a HubSpot Gold Partner agency, offering a comprehensive range of services across CRM, marketing, and digital transformation.
Their work focuses particularly on membership organisations, charities, and associations, helping them connect systems, improve engagement, and build scalable digital ecosystems.
Discover Digital champions charities to better engage their audiences and drive measurable growth by aligning technology, strategy, and user experience, as demonstrated through projects with clients such as Countryside Alliance and SGI-UK.
Lighthouse is a HubSpot Partner agency based in Shrewsbury, focused on delivering joined-up digital and marketing solutions for membership-driven organisations.
Their approach covers the full lifecycle, from planning and building scalable digital experiences through to ongoing optimisation using data, automation, and performance insights.
Based in London, Growth London is a HubSpot Diamond Partner specialising in HubSpot CRM implementation and HubSpot CMS/website development.
Their work is particularly relevant for membership organisations, associations and subscription-led businesses that need to manage gated content, member access, CRM data and digital journeys within a connected HubSpot ecosystem.
One of their clear case studies within this industry is Longview Economics, where they created a custom research portal using HubSpot Content Hub, membership functionality, subscription-based access control and automated content delivery.
There are thousands of HubSpot partners to choose from, and although there are a small number that specialise in the memberships and associations sector, you need to get a gauge on which agency is right for you.
For this sector, you need to know that whichever partner you choose understands your world. Not how they think your organisation should run, but how it actually runs.
That means understanding that using HubSpot is more than a marketing or sales tool - it needs to support the full member journey, from first enquiry to renewals, to events, committees and reactivation.
Alongside proof that they have completed numerous projects within the industry, here are a couple of other things to look out for when choosing a HubSpot partner:
Memberships can be a complex thing to map and manage within a CRM - after all, CRMs were built primarily to manage sales pipelines and ‘prospects’.
As you will well know, membership lifecycles are different to those buying products or solutions. A member might be an individual, part of a corporate membership, linked to a regional branch, attending events or sitting on a committee; all with very different journeys and touchpoints with your organisation.
The right HubSpot partner will recognise this and not force your membership management into a ‘plug-and-play’ sales pipeline. They will build a pipeline that’s reflective of your member journey, that’s reflective of membership types, renewal stages and engagement activity that’s built in a way that’s actually useful for the way your team wants to work.
Based on our experience of working with memberships and association businesses, we’ve mapped this within our membership management solution, powered by HubSpot.
Ever feel like you’re pouring most of your effort into ensuring that you can retain members right at the renewal period? We often see this is a key challenge within organisations like yours because of the lack of joined-up systems, causing member data to be spread around and not a clear single ‘source of truth’ of what engages your members.
Although HubSpot enables you to do that with the CRM out of the box, the right partner will be able to help you use HubSpot to organise, map and track member engagement with automated follow-ups and identify members who may be thinking about not renewing with you.
With the right HubSpot setup, the users within your business should be able to see member engagement and interaction at a glance, not layered beneath multiple AMS, finance and adjacent systems.
As mentioned in my last point, many membership organisations rely on several disconnected systems, from event platforms and finance tools to member portals, learning platforms and legacy membership databases.
Away from connecting events, renewals and engagement, a strong HubSpot partner should be able to advise on what needs integrating, what could be replaced, what should remain separate and, most importantly, have the technical ability to implement it.
The goal should not just be to “install HubSpot”, but to create a cleaner operating model with better visibility across member data, communications, renewals and reporting.
For membership and association organisations, HubSpot can be far more than a CRM. Set up properly, it can become the central system that connects your member data, renewal journeys, events, communications, reporting and wider digital experience.
But the success of your HubSpot implementation will depend heavily on the partner you choose.
Whether you choose Axon Garside, anyone on this list or another HubSpot partner entirely, the key is to look beyond accreditations alone. Focus on sector experience, technical capability, strategic thinking and whether they can help you create one clear view of your members.
If you are ready to move away from “This will do for now” and want to move to HubSpot, we can help you build a HubSpot setup designed specifically for the way your business runs. Get in contact with us today or, alternatively, check out our membership management solution, powered by HubSpot, designed specifically for your industry.