Choosing the right CRM can transform how you attract, engage, and delight customers, but with so many options on the market, it’s hard to know which platform truly delivers.

HubSpot is often seen as one of the premier choices for growing B2B businesses thanks to its all-in-one suites, intuitive interface, and powerful automation tools.

But how does it stack up against Odoo?

In this comparison, we’ll break down the key differences between HubSpot and Odoo, looking at everything from features and flexibility to pricing to technical details, such as integrations, which will help you decide which platform fits your business best.

What if you could get started now?

If you're considering HubSpot as your CRM, then download our Pricing Guide today and discover how we can support you with a successful implementation.

A slight caveat before we get into the meat of this article - we’re a HubSpot Solutions Partner. We’re well-versed in working with the platform, and we think it’s a brilliant fit for most B2B businesses. However, we would never recommend it if it doesn’t fit your specific business requirements.

Throughout this article, we will give an impartial comparison between HubSpot and Attio to help you make the correct decision for your circumstance.

1. Ease of Use and Onboarding

Starting with HubSpot, there are numerous ways to get onboarded and started within the system. You can start with:

A DIY implementation - This requires you to set it up yourself. If you need support, then steal our HubSpot Implementation playbook to give you a head start.
HubSpot’s Onboarding Programme - HubSpot offers an onboarding product which helps you set up the essentials within your portal.
Partner-led Onboarding - This is where you employ an agency to help you get set up on the platform, working with outsourced experts to mould your processes around your portal.

Either one of the three is effective in getting you started and helping you set up your portal in the correct way. And once you’re set up, you can take advantage of the numerous products that HubSpot offers.

Whilst, like all other CRMs, there may be an initial learning curve, HubSpot's user-friendly design supports businesses in effectively leveraging the platform's capabilities to drive growth and improve customer engagement. One user on G2 commented by saying:

Hubspot is very helpful, offering a robust way to learn and manage service, sales, and marketing. Its built-in help resources and user-friendly tools have made it much easier to understand and implement key business strategies.

With its wide array of tools and features across its three tiers, Starter, Professional and Enterprise (including a stripped-back, free version too), HubSpot is known for combining sales, marketing, service, operations and, most recently, eCommerce functionality within its suite. This makes it ideal for those B2B businesses looking to scale their business without the investment into a wide tech stack that needs external integrations to merge with your CRM.

Odoo CRM, on the other hand, is part of a wider suite of modular business tools, giving users the flexibility to build out a CRM ecosystem that’s highly tailored to their operations.

Its interface is clean, intuitive, and offers useful features, like HubSpot, such as drag-and-drop pipeline views and dashboard personalisation. For teams that know what they want and how they want to structure it, this flexibility can be a real advantage.

However, this flexibility can be an obstacle when getting onboarded onto the system. Unlike some platforms that guide users through setup with out-of-the-box configurations, Odoo requires a more hands-on approach. One user summed it up by saying:

The learning curve is a bit steep, especially for the first-time user. You need to understand the structure before it starts making sense.

While Odoo does offer helpful documentation and a supportive open-source community, onboarding is rarely frictionless without the technical know-how and resources.

2. Customisation and Flexibility

HubSpot’s flexibility is one of the key reasons businesses continue to scale with - and use - the platform. With the ability to create custom properties, objects, workflows, and dashboards, teams can shape the system around their exact processes rather than adapting their processes to fit the tool.

Whether it’s segmenting contacts with bespoke criteria, building out tailored sales pipelines, or automating marketing workflows based on specific behaviours, HubSpot’s customisation options and flexibility enable users to design a system that mirrors their real-world operations. As one G2 reviewer puts it:

Adapt quickly with a flexible system that allows you to architect your business exactly as it appears in the real world... without months of custom dev work.

This level of adaptability means that even as your business evolves, HubSpot evolves with you, without the need for expensive development work or third-party tools.

Being an all-in-one platform which encompasses other operational tools, Odoo is lauded for its customisation and flexibility tools.

As part of an open-source platform, Odoo allows users to modify nearly every aspect of the system, from custom fields and workflows to entirely new modules. Its modular design means you can start with CRM and scale into sales, accounting, inventory, or HR at your own pace, configuring each area to reflect your internal processes. This is especially useful if you're a business which wants to unify multiple operating systems under a single umbrella.

One thing to bear in mind is that much of Odoo’s strength lies in its open-ended framework, which typically requires configuration, testing, and often the support of a partner or developer, particularly for businesses using the Community Edition.

This makes the platform highly adaptable, but less plug-and-play compared to systems like HubSpot, where the CRM can come out the box, but if you want more bespoke operations to run through the system, it’s more user-centric and simplistic to get started and implement in a quicker timeframe.

3. Features and Product Ecosystem

This will be no surprise, but HubSpot’s main standout strength is its unified system across all business departments.

From marketing automation and sales pipelines to customer service, CMS, and operations, every tool is designed to work together on a single platform. This native integration removes the friction of jumping between disconnected systems and gives teams a clearer, shared view of the customer journey. It also connects up to your CRM, which enables your users to have a single-view of the customer.

What really sets HubSpot apart, though, is the balance between depth and usability.

Each Hub is feature-rich in its own right, with a level of practicality that you would usually assume to be reserved for specialist, independent tools. Having all these tools under a single umbrella enables businesses to take advantage without the need to patch together a load of third-party apps. As one reviewer puts it:

HubSpot is more than just a CRM – it's an ecosystem of powerful tools that seamlessly integrate to help you grow.

As we mentioned earlier, Odoo CRM is just one part of a much larger, modular suite that includes over 40 business apps, from invoicing and inventory to HR, accounting, and eCommerce.

According to Odoo, it operates more widely than a standard CRM platform - it’s a full-scale ERP designed to consolidate operations across your business in one platform.

Similarly to HubSpot, Odoo’s CRM module itself includes core features such as pipeline management, customisable stages, contact and opportunity tracking, scheduling, lead scoring, and reporting. Users can also link the CRM to other modules, like Quotations, Projects, and Sales Orders, for a seamless sales-to-operations handoff. One G2 reviewer noted:

Odoo offers all the tools a business might need in one place. It’s incredibly useful to have CRM, sales, invoicing, and inventory all talking to each other.

This level is integration, whilst powerful, can add a level of complexity dependent on how much of the suite you integrate and pay for (more on that later). While the CRM on its own covers essential functionality, many extended capabilities like marketing automation, advanced reporting, or customer service ticketing only come into play when additional modules are installed and configured. Despite having a wide range of tools, they only come into play when you bolt them onto your existing CRM setup and configure them correctly to take advantage of them.

4. Pricing

This is where HubSpot can get tricky, as it’s not exactly a cheap option if you want all the bells and whistles.

HubSpot offers a free CRM option, but only allows you to store up to 1,000 non-marketing contacts within this tier. From there, if you want the customer platform (which is the bundle which encompasses all ‘Hubs’), it comes priced at:

Starter: £45 per month (£41 per month if you want to pay £492 on an annual basis)
Professional: £1,932 per month (£1,738 per month if you want to pay £20,856 on an annual basis)
Enterprise: £5,151 per month

However, what HubSpot does allow you to do is scale your tiers as you grow and adopt new features within ALL tiers if you choose the customer platform option. However, if you don’t you can also pick and choose what tier of each suite and make your own, personalised bundle - something that other CRM providers don’t often allow.

Odoo comes in a comparatively cheaper price point, positioning itself as one of the most cost-effective CRM solutions available for the depth of features you receive.

This also includes a free version, of which you get access to a single app (such as CRM, ERP or supply chain management) with unlimited users being able to access the software, just like HubSpot. Their other two packages are:

Standard - £21.05 per user per month (£16.83 per user per month if you want to pay £201.96 on an annual basis)
Custom - £31.62 per user per month (£25.28 per user per month if you want to pay £303.36 on an annual basis)

Despite being a cheaper option, it’s important to discuss the total cost of ownership associated with deploying Odoo, too. With its vast suite of tools, Odoo can lead to unpredictable upfront costs and extended time-to-value, particularly for those without dedicated development teams. Just something to keep in mind if choosing Odoo as your CRM system.

5. Integration and Extensibility

The final comparison point is regarding integrations and how easy it is to connect multiple apps to the CRM.

Firstly, HubSpot offers an extensive integrations ecosystem, featuring over 1,500 native integrations through its App Marketplace. This allows users to connect their CRM with a wide array of tools, including, for example, QuickBooks, Microsoft Teams, LinkedIn Sales Navigator and other ERP & CRM tools.

This connectivity ensures that data flows smoothly between platforms, including HubSpot’s CRM, which reduces manual input and enhances operational efficiency. A Capterra user highlighted the value of HubSpot’s integration abilities by saying:

The integrations of HubSpot are unmatched, big reason they charge big is those ecosystem integrations.

This flexibility ensures that, as your business evolves and introduces more systems into your tech stack, HubSpot can adapt with you without needing substantial change.

As part of a broader ERP ecosystem, Odoo CRM is built for extensibility. The platform has access to 40+ in-built applications which integrate seamlessly to the CRM within Odoo, enabling a single view of the customer.

Odoo also offers a robust API for developers, making it possible to build custom apps or integrate with third-party tools.

It supports RESTful APIs, webhooks, and a strong open-source community with thousands of available add-ons and connectors via the Odoo App Store. For companies with technical teams or implementation partners, this opens up nearly limitless integration possibilities. As a reviewer put it:

Odoo’s integrations are great if you have developers or a partner supporting you. It’s flexible, but not always plug-and-play.

And this sums up our thoughts about Odoo - although it excels in back-end extensibility, it lacks the kind of out-of-the-box, native integrations found in more commercial CRMs such as HubSpot or Salesforce. Many integrations require manual configuration and technical expertise, especially in the community edition of the product.

For example, Odoo doesn’t offer native integrations or connectors for key tools such as Google Workspace or Slack - something that is often native within more common CRM systems.

In Summary...

Choosing the right CRM comes down to your team’s needs, technical capabilities, and growth ambitions. While Odoo may offer strong features in certain areas, HubSpot stands out for its ease of use, unified ecosystem, and scalability, particularly for growing B2B businesses.

If you're leaning towards HubSpot and want to get implementation right from day one, download our 5 Stages of HubSpot Implementation guide. It walks you through each phase of a successful rollout, helping you avoid common pitfalls and maximise ROI from the get-go.