Choosing the right CRM can transform how you attract, engage, and delight customers, but with so many options on the market, it’s hard to know which platform truly delivers.

HubSpot is often seen as one of the premier choices for growing B2B businesses thanks to its all-in-one suites, intuitive interface, and powerful automation tools.

But how does it stack up against Monday CRM?

In this comparison, we’ll break down the key differences between HubSpot and Monday CRM, looking at everything from features and flexibility to pricing to technical details, such as integrations, which will help you decide which platform fits your business best.

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A slight caveat before we get into the meat of this article - we’re a HubSpot Solutions Partner. We’re well-versed in working with the platform, and we think it’s a brilliant fit for most B2B businesses. However, we would never recommend it if it doesn’t fit your specific business requirements.

Throughout this article, we will give an impartial comparison between HubSpot and Monday CRM to help you make the correct decision for your circumstance.

1. Ease of Use and Onboarding

Starting with HubSpot, there are numerous ways to get onboarded and started within the system. You can start with:

A DIY implementation - This requires you to set it up yourself. If you need support, then steal our HubSpot Implementation playbook to give you a head start.
HubSpot’s Onboarding Programme - HubSpot offers an onboarding product which helps you set up the essentials within your portal.
Partner-led Onboarding - This is where you employ an agency to help you get set up on the platform, working with outsourced experts to mould your processes around your portal.

Either one of the three is effective in getting you started and helping you set up your portal in the correct way. And once you’re set up, you can take advantage of the numerous products that HubSpot offers.

Whilst, like all other CRMs, there may be an initial learning curve, HubSpot's user-friendly design supports businesses in effectively leveraging the platform's capabilities to drive growth and improve customer engagement. One user on G2 commented by saying:

Hubspot is very helpful, offering a robust way to learn and manage service, sales, and marketing. Its built-in help resources and user-friendly tools have made it much easier to understand and implement key business strategies.

With its wide array of tools and features across its three tiers, Starter, Professional and Enterprise (including a stripped-back, free version too), HubSpot is known for combining sales, marketing, service, operations and, most recently, eCommerce functionality within its suite. This makes it ideal for those B2B businesses looking to scale their business without the investment into a wide tech stack that needs external integrations to merge with your CRM.

Meanwhile, Monday.com CRM is often highlighted for its user-friendly interface and fast, accessible onboarding experience. Built on the foundation of Monday’s Work OS, it offers drag-and-drop boards, colour-coded workflows, and industry-specific templates designed to help teams get up and running quickly.

Users have noted the simplicity of getting started by saying:

Monday.com has an easy, intuitive setup process that has good flexibility to modify as required.

In a similar vein, their onboarding journey is largely self-serve, with in-app tutorials, automation suggestions, and pre-built CRM templates guiding users through initial configuration. This makes it particularly appealing to smaller teams or those switching from spreadsheets for the first time.

That being said, it has been noted that, as your CRM processes begin getting more complex over time, Monday’s visual-heavy interface can become more difficult to navigate and runs the risk of being cluttered. As one G2 user said:

It’s great when you start out, but with more pipelines and data, it’s easy for things to get messy.

2. Customisation and Flexibility

HubSpot’s flexibility is one of the key reasons businesses continue to scale with - and use - the platform. With the ability to create custom properties, objects, workflows, and dashboards, teams can shape the system around their exact processes rather than adapting their processes to fit the tool.

Whether it’s segmenting contacts with bespoke criteria, building out tailored sales pipelines, or automating marketing workflows based on specific behaviours, HubSpot’s customisation options and flexibility enable users to design a system that mirrors their real-world operations. As one G2 reviewer puts it:

Adapt quickly with a flexible system that allows you to architect your business exactly as it appears in the real world... without months of custom dev work.

This level of adaptability means that even as your business evolves, HubSpot evolves with you, without the need for expensive development work or third-party tools.

Similarly, Monday.com is frequently praised for its high degree of customisation. Like its other CRM competitors, it enables users to tailor the platform to their specific workflows without requiring coding expertise. Users can modify boards, create custom fields, and set up automations to align with their unique business processes.

One user highlighted this on Capterra by saying:

The flexibility of boards to be created with different purposes such as client management, lead generation, financial analysis, project management, team management, file storage and so much more.

Aligned with its over 200 integrations (something we’ll get to later), the platform's visual interface, combined with drag-and-drop functionality, allows for the creation of custom dashboards and workflows.

However, some users have noted some limitations. For instance, the "info boxes" feature has been described as limited in text formatting, and the default collapsed state of these boxes can hinder quick information access.

3. Features and Product Ecosystem

This will be no surprise, but HubSpot’s main standout strength is its unified system across all business departments.

From marketing automation and sales pipelines to customer service, CMS, and operations, every tool is designed to work together on a single platform. This native integration removes the friction of jumping between disconnected systems and gives teams a clearer, shared view of the customer journey. It also connects up to your CRM, which enables your users to have a single-view of the customer.

What really sets HubSpot apart, though, is the balance between depth and usability.

Each Hub is feature-rich in its own right, with a level of practicality that you would usually assume to be reserved for specialist, independent tools. Having all these tools under a single umbrella enables businesses to take advantage without the need to patch together a load of third-party apps. As one reviewer puts it:

HubSpot is more than just a CRM – it's an ecosystem of powerful tools that seamlessly integrate to help you grow.

Despite not primarily being a CRM, monday.com does offer a wealth of features as part of its aforementioned Work OS suite.

Its core CRM functionality revolves around visual sales pipelines, where users can manage deals using drag-and-drop boards and switch between Kanban, table, timeline or dashboard views. The platform also supports email integration with two-way sync for Gmail and Outlook, allowing teams to send, receive and track emails directly within the CRM.

It also offers built-in templates and tracking tools that offer basic insights into engagement metrics for teams that are just beginning to get used to a new CRM system. However, some advanced features like sales forecasting and detailed analytics are locked behind higher-tier plans, which restricts access for smaller or budget-conscious teams.

4. Pricing

This is where HubSpot can get tricky, as it’s not exactly a cheap option if you want all the bells and whistles.

HubSpot offers a free CRM option, but only allows you to store up to 1,000 non-marketing contacts within this tier. From there, if you want the customer platform (which is the bundle which encompasses all ‘Hubs’), it comes priced at:

Starter: £45 per month (£41 per month if you want to pay £492 on an annual basis)
Professional: £1,932 per month (£1,738 per month if you want to pay £20,856 on an annual basis)
Enterprise: £5,151 per month

However, what HubSpot does allow you to do is scale your tiers as you grow and adopt new features within ALL tiers if you choose the customer platform option. However, if you don’t you can also pick and choose what tier of each suite and make your own, personalised bundle - something that other CRM providers don’t often allow.

Monday is comparatively a lot cheaper than HubSpot, offering pricing on a ‘per user’ basis.

The pricing is set out across three tiers, offering an increasing number of features to take advantage of. These tiers are:

Basic: $10 per user/month
Standard: $17 per user/month
Pro: $28 per user/month
Enterprise: Custom pricing

They don’t, however, offer a free version - rather opting for a 14-day free trial. Beyond that, you will need to purchase an appropriate Monday sales CRM pricing plan to get full features. That being said, if you’re in the charity or non-profit sector, you may be qualified for free access to monday.com or at a discount.

5. Integration and Extensibility

The final comparison point is regarding integrations and how easy it is to connect multiple apps to the CRM.

Firstly, HubSpot offers an extensive integrations ecosystem, featuring over 1,500 native integrations through its App Marketplace. This allows users to connect their CRM with a wide array of tools, including, for example, QuickBooks, Microsoft Teams, LinkedIn Sales Navigator and other ERP & CRM tools.

This connectivity ensures that data flows smoothly between platforms, including HubSpot’s CRM, which reduces manual input and enhances operational efficiency. A Capterra user highlighted the value of HubSpot’s integration abilities by saying:

The integrations of HubSpot are unmatched, big reason they charge big is those ecosystem integrations.

This flexibility ensures that, as your business evolves and introduces more systems into your tech stack, HubSpot can adapt with you without needing substantial change.

Finally, as mentioned previously, Monday has over 200 native integrations with tools such as Gmail, Outlook, Slack, Zoom, and DocuSign - something beneficial for users that utilise those systems within their tech stack.

For businesses requiring more tailored solutions, Monday.com offers a Universal Integration Toolkit, enabling no-code custom integrations directly within the platform. This flexibility is particularly beneficial for organisations with unique operational needs with proprietary systems.

However, some users have noted limitations:

There should be a little more availability to trigger actions within Monday.com itself. For example, it would help tremendously for us to be able to set up a date when clients are automatically transferred into a new board or group.

Despite its potential limitations in this area, monday.com CRM offers a solid foundation for integrations and extensibility for businesses looking to create automated workflows around their specific processes.

In Summary...

Choosing the right CRM comes down to your team’s needs, technical capabilities, and growth ambitions. While Monday CRM may offer strong features in certain areas, HubSpot stands out for its ease of use, unified ecosystem, and scalability, particularly for growing B2B businesses.

If you're leaning towards HubSpot and want to get implementation right from day one, download our 5 Stages of HubSpot Implementation guide. It walks you through each phase of a successful rollout, helping you avoid common pitfalls and maximise ROI from the get-go.