Choosing the right CRM can transform how you attract, engage, and delight customers, but with so many options on the market, it’s hard to know which platform truly delivers.

HubSpot is often seen as one of the premier choices for growing B2B businesses thanks to its all-in-one suites, intuitive interface, and powerful automation tools.

But how does it stack up against ClickUp?

In this comparison, we’ll break down the key differences between HubSpot and ClickUp, looking at everything from features and flexibility to pricing to technical details, such as integrations, which will help you decide which platform fits your business best.

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A slight caveat before we get into the meat of this article - we’re a HubSpot Solutions Partner. We’re well-versed in working with the platform, and we think it’s a brilliant fit for most B2B businesses. However, we would never recommend it if it doesn’t fit your specific business requirements.

Throughout this article, we will give an impartial comparison between HubSpot and ClickUp to help you make the correct decision for your circumstance.

1. Ease of Use and Onboarding

Starting with HubSpot, there are numerous ways to get onboarded and started within the system. You can start with:

A DIY implementation - This requires you to set it up yourself. If you need support, then steal our HubSpot Implementation playbook to give you a head start.
HubSpot’s Onboarding Programme - HubSpot offers an onboarding product which helps you set up the essentials within your portal.
Partner-led Onboarding - This is where you employ an agency to help you get set up on the platform, working with outsourced experts to mould your processes around your portal.

Either one of the three is effective in getting you started and helping you set up your portal in the correct way. And once you’re set up, you can take advantage of the numerous products that HubSpot offers.

Whilst, like all other CRMs, there may be an initial learning curve, HubSpot's user-friendly design supports businesses in effectively leveraging the platform's capabilities to drive growth and improve customer engagement. One user on G2 commented by saying:

Hubspot is very helpful, offering a robust way to learn and manage service, sales, and marketing. Its built-in help resources and user-friendly tools have made it much easier to understand and implement key business strategies.

With its wide array of tools and features across its three tiers, Starter, Professional and Enterprise (including a stripped-back, free version too), HubSpot is known for combining sales, marketing, service, operations and, most recently, eCommerce functionality within its suite. This makes it ideal for those B2B businesses looking to scale their business without the investment into a wide tech stack that needs external integrations to merge with your CRM.

On the other hand, ClickUp positions itself as an all-in-one productivity platform, offering a comprehensive suite of tools for task management, project planning, and collaboration. Its interface is designed for ease of use, allowing users to navigate through various features with relative ease.

The platform supports multiple views, such as List, Board, and Gantt, which can be tailored to individual preferences, facilitating a personalised user experience. A user highlighted this in a review:

ClickUp offers a highly customizable (sic) workspace that helps our team manage tasks, projects, and timelines all in one place. The ability to switch between views (List, Board, Gantt, etc.) makes it easy to tailor the experience to each team member’s workflow.

However, it has been noted that the range of functionalities can present a learning curve for new users. Some users have said that the initial setup can be complicated, requiring training and, more importantly, a time expense to fully realise the potential in the CRM.

One user said:

The interface can be cluttered, making it harder to find specific functions quickly. Also, performance can slow down with very large workspaces or complex automations. Improving onboarding and streamlining the UI would enhance overall usability.

2. Customisation and Flexibility

HubSpot’s flexibility is one of the key reasons businesses continue to scale with - and use - the platform. With the ability to create custom properties, objects, workflows, and dashboards, teams can shape the system around their exact processes rather than adapting their processes to fit the tool.

Whether it’s segmenting contacts with bespoke criteria, building out tailored sales pipelines, or automating marketing workflows based on specific behaviours, HubSpot’s customisation options and flexibility enable users to design a system that mirrors their real-world operations. As one G2 reviewer puts it:

Adapt quickly with a flexible system that allows you to architect your business exactly as it appears in the real world... without months of custom dev work.

This level of adaptability means that even as your business evolves, HubSpot evolves with you, without the need for expensive development work or third-party tools.

Like HubSpot, ClickUp has extensive customisation options, allowing teams to tailor their platform to their specific processes.

Users can create unlimited custom fields, define custom task statuses, build dashboards from scratch, and choose from over 15 views (including List, Board, Gantt, Timeline, and Calendar). ClickUp also supports nested subtasks, checklists, and task relationships, which allow for more complex project architectures.

This is perfect for those who have used systems like this before. However, if you’re new to the world of CRM, the complexity of all your business systems within one partal can be overwhelming. As mentioned earlier, teams often need to invest time in building out their workspace structure before they see the full value of the platform.

3. Features and Product Ecosystem

This will be no surprise, but HubSpot’s main standout strength is its unified system across all business departments.

From marketing automation and sales pipelines to customer service, CMS, and operations, every tool is designed to work together on a single platform. This native integration removes the friction of jumping between disconnected systems and gives teams a clearer, shared view of the customer journey. It also connects up to your CRM, which enables your users to have a single-view of the customer.

What really sets HubSpot apart, though, is the balance between depth and usability.

Each Hub is feature-rich in its own right, with a level of practicality that you would usually assume to be reserved for specialist, independent tools. Having all these tools under a single umbrella enables businesses to take advantage without the need to patch together a load of third-party apps. As one reviewer puts it:

HubSpot is more than just a CRM – it's an ecosystem of powerful tools that seamlessly integrate to help you grow.

Unlike some competitors, ClickUp isn’t solely a CRM, with workspaces that can be structured to match how your team thinks and works. Whether it's sprint planning, pipeline tracking, OKRs, or internal wikis, users can create and manage everything from one place, using custom task types, relationships, and even ClickUp Docs with collaborative editing and rich formatting.

This is a huge plus for ClickUp in comparison to some CRM competitors that don’t have adjacent business operating systems under one roof. A user described this unification by saying:

ClickUp brought together all the tools we were using in one platform. We replaced Asana, Slack, Notion, and even parts of Google Docs. Everything from goal tracking to internal SOPs lives in ClickUp now.

Before investing in ClickUp, however, it may be worth considering whether you need all these tools under a single platform, as it can create friction between teams. ClickUp has been said to feel bloated, and performance may suffer as a result if it’s not implemented properly.

4. Pricing

This is where HubSpot can get tricky, as it’s not exactly a cheap option if you want all the bells and whistles.

HubSpot offers a free CRM option, but only allows you to store up to 1,000 non-marketing contacts within this tier. From there, if you want the customer platform (which is the bundle which encompasses all ‘Hubs’), it comes priced at:

Starter: £45 per month (£41 per month if you want to pay £492 on an annual basis)
Professional: £1,932 per month (£1,738 per month if you want to pay £20,856 on an annual basis)
Enterprise: £5,151 per month

However, what HubSpot does allow you to do is scale your tiers as you grow and adopt new features within ALL tiers if you choose the customer platform option. However, if you don’t you can also pick and choose what tier of each suite and make your own, personalised bundle - something that other CRM providers don’t often allow.

ClickUp offers a much cheaper comparative product, split into 4 individual tiers dependent on the functionality required.

This includes a ‘free forever’ tier, which enables you to onboard users onto an albeit limited system for as long as you want - something that only a few CRM systems offer at that time. Their four tiers are priced at:

Free Forever: $0
Unlimited: $7 per user/month
Business: $12 per user/month
Enterprise: Custom pricing

This is certainly attractive to growing teams and startups that need a CRM quickly and on a budget. However, it’s important to consider the breadth of tools HubSpot has to offer when it comes to marketing, sales, service and operations. Although ClickUp is a budget-friendly option, managing all external communication through it isn’t optimal and can become a hindrance if you have to keep expanding your tech stack beyond the system.

5. Integration and Extensibility

The final comparison point is regarding integrations and how easy it is to connect multiple apps to the CRM.

Firstly, HubSpot offers an extensive integrations ecosystem, featuring over 1,500 native integrations through its App Marketplace. This allows users to connect their CRM with a wide array of tools, including, for example, QuickBooks, Microsoft Teams, LinkedIn Sales Navigator and other ERP & CRM tools.

This connectivity ensures that data flows smoothly between platforms, including HubSpot’s CRM, which reduces manual input and enhances operational efficiency. A Capterra user highlighted the value of HubSpot’s integration abilities by saying:

The integrations of HubSpot are unmatched, big reason they charge big is those ecosystem integrations.

This flexibility ensures that, as your business evolves and introduces more systems into your tech stack, HubSpot can adapt with you without needing substantial change.

Finally, ClickUp offers fewer integrations and applications than HubSpot, choosing to natively integrate with some core applications.

Out of the box, ClickUp offers native integrations with popular tools including Google Workspace, Microsoft Teams, GitHub, Zoom, and HubSpot. These integrations allow users to automate cross-tool workflows, embed live data, and maintain synchronised communications. Email integrations, particularly with Gmail and Outlook, let teams send, receive, and manage conversations directly from within tasks, enhancing visibility across client within the CRM.

For more complex or bespoke use cases, ClickUp’s public API enables developers to build custom integrations, automate processes, or extract data into external systems. The API is REST-based and supports granular controls, making it suitable for organisations building internal tools or connecting ClickUp to legacy systems.

That said, some users have noted the limitations of ClickUp’s native integration scope and occasional reliability issues with third-party automation tools like Zapier. For more sophisticated data handling or niche app integrations, additional effort may be required, as a user pointed out:

Zapier integration is good, but not all fields map cleanly. For more complex workflows, we’ve had to rely on the API or build workarounds.

In summary, whilst working with connectors like Zapier, ClickUp offers a foundation to build your integration strategy from. However, if you’re in need of more complex integrations with a wider array of apps, HubSpot has you covered.

In Summary...

Choosing the right CRM comes down to your team’s needs, technical capabilities, and growth ambitions. While ClickUp may offer strong features in certain areas, HubSpot stands out for its ease of use, unified ecosystem, and scalability, particularly for growing B2B businesses.

If you're leaning towards HubSpot and want to get implementation right from day one, download our 5 Stages of HubSpot Implementation guide. It walks you through each phase of a successful rollout, helping you avoid common pitfalls and maximise ROI from the get-go.