You've got membership data in one system, the website in another, and finance chasing renewals from a spreadsheet nobody else can open.
None of it was built this way on purpose - it's just what happens when membership software gets bought piece by piece, module by module, often across several changes of leadership.
So now you're looking for something better.
If you're a professional body, trade association, membership charity or training organisation, "membership management software" narrows down fast.
You're really choosing between a handful of purpose-built association management systems (AMS platforms), a couple of Salesforce-native options, and - increasingly - CRM-first solutions built around membership rather than the other way round.
We've gone through 16 of them and, to be transparent, this includes ourselves.
Our HubSpot-based membership solution is built for exactly the organisations reading this: associations, professional bodies, membership businesses and training providers who are tired of member data living in a different system from everyone else they deal with.
Below, we've compiled the complete list of membership management software platforms for you to compare and consider.
The 16 Best Membership Management Platforms
Platform |
Best For |
| Axon Garside's Membership Management Solution | Associations and membership bodies that want membership built inside their CRM |
| Wattle | Professional bodies and trade associations on Microsoft Dynamics 365 |
| ReadyMembership | Professional bodies and institutes wanting an all-in-one CMS/CRM/events platform |
| Oomi | Trade associations wanting a purpose-built membership CRM |
| iMIS | Large, complex associations needing a deep, highly configurable AMS |
| Fonteva | Associations already invested in Salesforce |
| Nimble AMS | Large associations wanting a native Salesforce AMSLarge associations wanting a native Salesforce AMS |
| GrowthZone | Chambers of commerce and trade associations |
| MemberClicks | Trade associations and chambers wanting a mid-market AMS |
| Wild Apricot | Small to mid-sized associations and clubs |
| Glue Up | International, multi-chapter associations |
| Raklet | Smaller associations wanting flexible, transparent pricing |
| JoinIt | Small clubs, alumni groups and community organisations |
| MemberSuite | Mid-to-upper market associations with complex membership structures |
| ClubExpress | Clubs and small associations wanting per-member pricing |
| Neon One CRM | Nonprofits and membership charities needing donor and member data together |
| Novi AMS | Trade associations, especially in construction and field services |
1. Axon Garside's Membership Management SoFTWARE PLATFORM
We believe that most membership software gets bought backwards.
A team picks a tool that's good at membership, then spends the next two years integrating it with the CRM, the website and the email platform it was never designed to talk to.
Axon Garside starts from the opposite direction: we build membership management inside HubSpot, so the CRM your marketing, sales and support teams already use is also the system that runs applications, renewals, events, CPD tracking and the member portal.
That matters because a member record shouldn't be split five ways. With membership modelled inside HubSpot, one record holds a member's status, renewal date, the events they've attended, the emails they've opened, the enquiry they raised with your team and, where it applies, the sponsorship or corporate deal your commercial team is working with their organisation.
We start from a membership framework we've already built for the sector, then configure it around your membership types, your processes and whichever systems are worth keeping. This can also be coupled with a website to boot, so everything from your marketing, communications, sales and operations sit in one place.
Best for: Associations, professional bodies, charities and training organisations that need membership, renewals, events and CPD built inside a proper CRM rather than bolted onto one.
Key features:
- End-to-end membership lifecycle management, from application through renewal to lapse
- Corporate and individual membership modelled in the same system, with organisational hierarchies
- Events, training and CPD tracking connected directly to the member record
- Secure member portal for self-service access to status, renewals, invoices and resources
- Marketing, sales and service running from the same record as membership data
- Finance system integrations for billing and payments, without membership becoming a second ledger
If this is something of interest for you, then book a demo with our experts and they'll help you understand what it could unlock for your business.
2. Wattle
Wattle's platform, MemEx, brings together Microsoft Dynamics 365 CRM, the Power Platform, Umbraco CMS and a self-service member portal into one membership management stack.
It's a genuinely popular choice in the UK membership sector, with clients including TRADA, RIBA, the Institute of Asset Management and the National Counselling Society, and it leans into "accelerators" - pre-built configurations for common membership processes - to speed up deployment.
Being built on Microsoft technology is a strength if your organisation already runs on Dynamics or the wider Microsoft stack, since your membership CRM and your organisation's existing tools share the same underlying platform.
It's less of an advantage if you don't, since you're effectively adopting Dynamics 365 as your CRM in order to get the membership functionality that sits on top of it.
Best for: Professional bodies, trade associations and chartered institutes that want their membership platform built on Microsoft technology.
Key features:
- Integrated CRM, website CMS and member portal on Microsoft Dynamics 365 and Umbraco
- Pre-configured "Membership Accelerators" for common membership processes
- Integrations with learning management, payment gateway and accounting systems
- Membership analytics and reporting built into the Power Platform
3. ReadyMembership
ReadyMembership positions itself as a single system for members, events, payments and communications, with its CRM deeply integrated into its own website CMS, email marketing and event management.
It supports individual and organisational membership schemes, corporate memberships, and integrates with a reasonably wide set of third-party tools, including HubSpot CRM, Salesforce, Xero and Stripe.
Best for: Professional bodies and institutes that want an all-in-one CMS, CRM and event management platform without a lengthy custom build.
Key features:
- Combined CMS and CRM with a 360-degree member view
- Subscription management and billing engine for individual and organisational membership
- Event management and email personalisation built into the same platform
- Native integrations with accounting and payment platforms
4. Oomi
Oomi has worked with UK trade associations for over three decades, with clients including the Wine and Spirit Trade Association, the British Franchise Association and the British International Freight Association.
Its pitch is straightforward: a core CRM built specifically around membership, events, case management and finance integration (commonly with Xero or Sage), plus a member portal for self-service.
Oomi is explicit that many of its customers move to it from Microsoft Dynamics or CiviCRM-based systems, citing the cost and complexity of maintaining and updating those platforms.
Best for: Trade associations and professional bodies wanting an internal CRM purpose-built for membership, rather than a generic system retrofitted with membership modules.
Key features:
- Purpose-built membership CRM, not a generic CRM with membership bolted on
- Case management for inbound member enquiries
- Finance system integration, commonly with Xero or Sage
- Member self-service portal and online community functionality
5. iMIS
iMIS, from Advanced Solutions International, is one of the longest-established platforms in this category and consistently ranks near the top of independent association-software review sites.
It combines membership tracking, event planning, financial administration and an optional web CMS, built on Microsoft Azure, with an extensive integration marketplace that lets it act as a central hub while specialist tools - learning management, mobile apps, communities - plug in around it.
Best for: Large, complex associations, regulatory bodies and unions that need deep configurability and don't mind investing in the implementation to get it.
Key features:
- Membership database with self-service portal and event registration
- IQA-based reporting and configurable dashboards
- Extensive third-party integration marketplace
- Cloud-based on Microsoft Azure with automatic upgrades
6. Fonteva
Fonteva for Associations is built directly on the Salesforce platform, which means it inherits Salesforce's reporting, automation and app ecosystem rather than replicating a lighter version of it. For an association with an existing Salesforce investment - or plans to build one - that native fit avoids a second platform to maintain.
For anyone not already committed to Salesforce, that same dependency is the main drawback: you're effectively adopting the wider Salesforce ecosystem in order to get Fonteva's membership layer on top of it.
Best for: Associations that are already running Salesforce and want their membership management built natively on top of it.
Key features:
- Native Salesforce membership and dues management
- Event management built into the same Salesforce environment
- Access to the full Salesforce reporting and AppExchange ecosystem
- Inherits Salesforce automation and workflow tools
7. Nimble AMS
Like Fonteva, Nimble AMS is built directly on Salesforce, giving it access to Salesforce's custom reporting, Einstein AI tools and AppExchange integrations. It's generally positioned toward larger, more complex associations than Fonteva.
As with Fonteva, you're committing to the Salesforce ecosystem as a whole, not just an association-specific tool, which is worth weighing if Salesforce isn't already part of your organisation's technology.
Best for: Large associations wanting a fully native Salesforce AMS with enterprise-grade reporting and AI features.
Key features:
- Native Salesforce architecture inheriting the full platform ecosystem
- Einstein AI-assisted reporting and insights
- Deep customisation through the Salesforce development ecosystem
- Built for scale across large, complex membership structures
8. GrowthZone
GrowthZone leans harder into a sales-pipeline view of membership than most AMS platforms, tracking prospects through a visual pipeline with probability and lead-source data, alongside the usual membership database, billing, mass communications and event management.
That framing suits chambers and trade bodies where growing the membership base is treated as an active sales process rather than a renewal cycle.
Best for: Chambers of commerce and trade associations wanting membership management with a strong sales-funnel and prospecting angle.
Key features:
- Prospect pipeline tracking with probability and lead-source data
- Integrated billing and accounts receivable management
- Chapter and committee management
- Member-facing mobile app
9. MemberClicks
MemberClicks is purpose-built around the association model, where a "member" is often an organisation rather than an individual.
It covers membership, dues, events, email marketing, CRM and reporting, with AI-assisted data insights layered on top, and is a genuinely comprehensive AMS for organisations that can commit real budget and internal resources to running it.
Best for: Professional associations, trade bodies and chambers of commerce that need a full AMS and have internal resource to run it.
Key features:
- Membership database with tracking and segmentation
- Automated dues renewals and invoicing
- Event registration and payments
- CRM and reporting with AI-assisted insights
10. Wild Apricot
Wild Apricot covers the member database, event registration, recurring billing, email campaigns and a drag-and-drop website builder, all with a self-service admin model that doesn't require a developer - a genuine advantage for smaller teams without technical resources.
Best for: Small to mid-sized associations, clubs and nonprofits that want membership management with a built-in website builder.
Key features:
- Contact-based membership database with self-service member portal
- Event registration and payment processing
- Email campaigns and newsletters
- Built-in drag-and-drop website builder
11. Glue Up
Glue Up is an all-in-one association management platform covering CRM, events, memberships, email, community features and finance tools, with genuine multi-currency and chapter management support built in.
If your organisation runs chapters or members across multiple countries, it's one of the tools on this list actually designed for that complexity.
Best for: International associations and multi-chapter organisations running events across regions and currencies.
Key features:
- CRM with membership lifecycle tracking
- In-person, virtual and hybrid event management
- Chapter management for multi-location organisations
- Multi-currency payment processing and private member communities
12. Raklet
Raklet stands out on this list for how transparent and self-serve the platform is to get started with, covering the member database, online applications, dues collection, events and email tools without the demo-first process most AMS vendors require.
It's a lighter platform than the enterprise AMS options here, so it suits associations under a few hundred members better.
Best for: Smaller associations wanting a modern, self-serve platform without a lengthy sales process.
Key features:
- Member database and online membership applications
- Dues collection and automated renewals
- Event management
- Built-in email communication tools
13. JoinIt
JoinIt keeps things simple: member management, dues collection, renewals and digital membership cards, with integrations for WordPress, Zoom, Zoho CRM and Slack.
Best for: Small clubs, HOAs, alumni groups and community organisations that need the basics done affordably.
Key features:
- Unlimited membership types with recurring billing
- Apple Wallet and Google Wallet digital membership cards
- Member directory and event check-in
- Embeddable purchase widget for any website
14. ClubExpress
ClubExpress is a lighter platform overall than the enterprise AMS options on this list, better suited to clubs and small associations than large, multi-chapter professional bodies with complex reporting needs.
Its pricing model (per active member rather than total contacts or a flat tier) is one of the more distinctive things about it, though the platform itself covers fairly standard ground: membership, renewals, events and a basic website.
Best for: Clubs, small associations and chapters wanting a simpler platform than a full AMS.
Key features:
- Member database and renewal management
- Event registration
- Website and content management
- Per-member pricing model rather than flat tiers
15. Neon ONE CRM
Neon One CRM sits at the intersection of membership management and donor management, which makes it a sensible option for membership organisations that are also charities running fundraising campaigns alongside member renewals - a combination several of the purpose-built AMS platforms on this list don't handle as naturally.
However, it's less specifically built for the association model - chapters, committees, corporate membership hierarchies - than tools like MemberClicks or Wattle.
Best for: Membership charities and nonprofits that need member and donor data managed in the same system.
Key features:
- Unified constituent management across members and donors
- Unlimited users and custom forms
- Fundraising campaign tracking alongside membership renewals
- Workflow automation
16. Novi AMS
Novi AMS is a more specialist entry on this list, built with certain trade and industry associations in mind, and integrates with QuickBooks for accounting rather than requiring a separate finance system to be bolted on.
Best for: Trade associations, particularly in construction and field services, wanting an AMS built around industry-specific membership structures.
Key features:
- Membership database and renewal management
- Native QuickBooks integration
- Event management
- Dues billing built around trade-association structures
MMS vs CRM vs AMS: What's the Difference?
These three terms get used almost interchangeably, and that's part of why choosing feels harder than it should be.
Membership software is the narrowest of the three.
It's built to handle recurring billing, event or content access, and a member record - the mechanics of "who's a member, what have they paid, what can they access."
A CRM (customer relationship management system) tracks contacts and their interactions across marketing, sales and service.
HubSpot, Salesforce and Microsoft Dynamics 365 are the obvious examples. On its own, a standard CRM has no concept of a membership, a renewal cycle or a CPD requirement; it's built for pipelines and deals, not member journeys.
An AMS (association management system) is what you get when membership functionality is built specifically for the association model: organisations as members, dues cycles, chapters, committees and event-heavy calendars.
Our approach sits with an established CRM (HubSpot, in our case) with association-specific membership functionality configured on top, rather than a standalone membership system with a lighter CRM bolted on.
If you already know marketing, sales and member support need to work from the same record, that ordering matters more than it first appears.
Before You Choose: Questions Worth Asking
Most of the membership teams we speak to are dealing with some version of the same handful of problems. Before you shortlist anything, it's worth being honest with yourself about which of these actually describes your situation.
Does your membership data already live in a separate system from your website and email?
If marketing is sending renewal campaigns from one tool while membership status sits in another, you're not looking for membership software - you're looking for a way to stop running two systems that don't talk to each other.
Are members individuals, organisations, or both?
A tool that only models one person per account will fight you the moment you need to track a corporate membership with ten linked contacts, a lead contact, and a renewal that applies to the organisation rather than any one person.
Do you need to track CPD, qualifications or accreditation alongside membership status?
This narrows the field considerably - it's a strength of Axon Garside, Wattle, ReadyMembership, Oomi and iMIS, and much weaker or absent on the lighter club-focused tools.
Is corporate membership or sponsorship a genuine revenue line for you?
If your commercial team is chasing corporate members and sponsors through a spreadsheet rather than a sales pipeline, that's a sign your membership platform needs to be a CRM, not just a database.
Can you currently answer "which members are at risk of not renewing" without pulling numbers from three places?
If the honest answer is no, reporting and a single source of truth should weigh more heavily in your decision than price.
Are you already committed to a wider platform - Microsoft, Salesforce, HubSpot?
Wattle (Dynamics 365), Fonteva and Nimble AMS (Salesforce), and Axon Garside (HubSpot) are all strongest when they extend a platform you're already using elsewhere in the organisation, rather than adding a fourth system to the stack.
How to Choose Membership Management Software
1. Start with your membership model, not the feature list.
Map out who your members actually are - individuals, organisations, both - and how they move through your organisation: application, approval, renewal, lapse, reactivation, plus any committees, chapters or corporate structures layered on top.
A platform that can't represent that model will fight you at every step, no matter how long its feature list looks.
2. Work out whether you need a CRM
If marketing, sales and member support all need to work from the same record, you need something closer to a CRM with membership built in — Axon Garside, Wattle, Fonteva or Nimble AMS.
If you just need to manage dues, renewals and gated events for a smaller club, a lighter tool like Raklet or ClubExpress will do the job for less money.
3. Check how corporate and organisational membership actually works.
Ask any vendor to show you - not describe - how they'd model a company with ten linked members, one lead contact and a renewal date that applies to the organisation.
4. Get a straight answer on total cost, not just the licence fee.
Implementation, training, data migration and integration fees vary enormously across this list. Ask for the all-in figure, not just the subscription so you get the total cost of ownership of the system.
5. Decide what you're prepared to leave behind.
Migrating a legacy membership system rarely means rebuilding it feature-for-feature.
Work out which processes your team genuinely still needs, which have become workarounds nobody actually likes, and which specialist tools - a finance system, an exams platform - are better left connected rather than replaced.
6. Test the member-facing experience, not just the admin dashboard.
Sign up, log in and try to renew as a member would.
Admin dashboards can look polished while the actual member journey is clunky, and your members will judge you on the side of the platform they see, not the one your team sees.
FAQs
What is membership management software?
Membership management software handles the operational side of running a membership organisation: storing member data, tracking applications and renewals, collecting payments, managing events and CPD, and giving members somewhere to manage their own details. The best platforms connect all of that to marketing, sales and support, rather than treating membership as a database that sits apart from everything else.
What's the difference between membership software and an AMS?
In practice, the terms overlap. "AMS" (association management system) usually refers to platforms purpose-built for the association model specifically — organisational members, dues cycles, chapters and committees — while "membership software" is sometimes used more loosely to include simpler club or subscription tools. iMIS, MemberClicks, Oomi, Wattle and ReadyMembership are all commonly described as AMS platforms.
Why build membership management on a CRM instead of buying dedicated membership software?
Dedicated membership platforms are usually good at membership and disconnected from everything else — marketing, sales, member support. Sooner or later you're integrating them back into a CRM anyway, or accepting that some teams work from a different system to everyone else. Building membership inside a CRM like HubSpot means membership, marketing, sales and service are already in the same place, so there's nothing left to integrate later.
Can HubSpot really be used as membership management software?
Yes, but only if it's configured around membership rather than treated as a standard sales CRM.
That means building the data model, workflows, automation and reporting around memberships, organisations, renewals, events and CPD — not starting from an empty HubSpot portal and hoping it flexes. Axon Garside has already built a membership framework based on this model, so a project starts from a working foundation rather than a blank slate.
Can members have their own self-service portal?
Yes, on most of the association-focused platforms on this list, including Axon Garside, Wattle, ReadyMembership, Oomi and iMIS.
A well-built member portal gives members secure access to their status, CPD progress, renewal dates, event activity and profile information, with different access levels for members, organisational administrators and other user groups — reducing how much of that ends up as an email to the office.
Choosing the Right Platform for You
Hopefully this guide has given you some things to think about when it comes to choosing a membership management software platform - and given you some pointers about who you should go with.
Just to reiterate, our solutions starts from a membership framework already built for the sector, then shape it around your membership types, your processes and the systems worth keeping.
If that's closer to what you're dealing with than a simple dues-and-renewals problem, contact us or take a look at our page to book a demo.
