Choosing a customer relationship management system (CRM) is a nightmare for businesses. With all of them claiming to do exactly the same as each other, it’s difficult to choose one that fits the exact requirements for what you’re trying to do.
The thing is, as you well know, investing in a CRM solution is one of the more costly things you will do as a business leader. Coupled with the fact that, according to BridgeRev, around 50% of CRM implementations fail within 2 to 3 years, you need to make sure you’re making the right investment in CRM.
This is why we’ve created this ‘Best CRM Systems’ list for B2B companies. A lot of our HubSpot Implementation clients start with these very same questions, weighing up 2 or more CRM systems that may be able to fit their requirements.
Now, we just want to make this clear - just because we’re a HubSpot partner doesn’t mean that we’re going to badmouth all of the other systems. This article is an unbiased overview and comparison of the CRM landscape to help you make an informed decision about your next steps.
Let’s get started.
1. HubSpot CRM
Let’s get it out of the way first.
HubSpot CRM is an easy-to-use, all-in-one business platform designed for businesses looking to manage customer relationships, automate marketing, and manage all-around business operations.
It stands out for its seamless integration with its marketing, service, sales, CMS and Operations hubs, making it a perfect all-around solution for businesses prioritising inbound marketing. With a generous free plan, it's an attractive choice for startups and small businesses. However, while it’s easy to get started, advanced features do require costly upgrades.
Who’s it For?
HubSpot started as the CRM platform for startups, SMEs, and growing businesses focused on inbound marketing. However, as it’s scaled, its professional and enterprise options are very much tailored to the larger, enterprise-level business.
How much does it cost?
For HubSpot’s Customer Platform package, it will cost you:
- HubSpot CRM: Free
- HubSpot Customer Platform Starter: £41/month per seat
- HubSpot Customer Platform Professional: £1,580 /month per seat
- HubSpot Customer Platform Enterprise: £4,722 /month per seat
Pros:
- Free Plan with Strong Features – Unlike most competitors, HubSpot offers a completely free CRM with contact management, email tracking, and live chat.
- Excellent UI & UX – The interface is designed with ease of use in mind, making it simple for sales, marketing and service teams to collaborate.
- Inbound Marketing Integration – Deep integration with HubSpot’s marketing tools allows for automated lead nurturing and content-driven growth.
Cons:
- Scaling Costs – As businesses grow, access to automation, reporting, and advanced features requires costly upgrades.
- Data Storage Constraints – The free and lower-tier plans have limitations on contact storage, which may force early upgrades.
2. Salesforce CRM
Salesforce CRM is probably HubSpot’s biggest competitor and one of the most widely used CRM platforms, offering businesses a highly customisable and scalable solution for sales, marketing, and customer service.
Like HubSpot, its cloud-based nature ensures accessibility from anywhere, and it provides AI-driven insights, automation tools, and advanced analytics. With its AppExchange marketplace, users can extend functionality with thousands of third-party integrations. However, its enterprise capabilities come with a steep learning curve, and smaller businesses may find it overwhelming or expensive.
Who’s it For?
Salesforce is mainly for enterprise businesses, large-scale organisations, and growing companies that need extensive CRM capabilities. Due to the price, it’s typically not recommended for smaller businesses with complex needs.
How Much Does it Cost?
- Starter Suite: £20 per user/month
- Professional: £80 per user/month
- Enterprise: £132 per user/month
- Unlimited: £264 per user/month
- Einstein 1 Sales: £40 per user/month
Pros:
- AI-Powered Features – Salesforce Einstein offers predictive insights, helping businesses anticipate customer needs and trends.
- Industry-Specific Solutions – Tailored CRM-out-of-the-box solutions for industries like healthcare, finance, and manufacturing.
- Robust App Ecosystem – The Salesforce AppExchange offers thousands of integrations.
Cons:
- Expensive at Scale – Costs can escalate quickly with additional users, premium features, and customisation.
- Complex Onboarding – Initial setup and deployment can take months, requiring in-house expertise or third-party consultants.
- Resource-Heavy – Due to its extensive capabilities, it may require dedicated personnel for ongoing management and optimisation.
3. Pipedrive
Pipedrive is a CRM built specifically for sales teams, with a clear focus on deal tracking, lead management, and sales pipeline automation.
Unlike more generalist CRMs, Pipedrive prioritises a visual, intuitive interface that helps sales reps move deals through stages quickly. It’s an excellent tool for businesses that want a no-nonsense CRM focused purely on sales.
However, its lack of marketing and customer service features requires users to integrate third-party apps with Pipedrive, meaning the cost of your overall tech stack may increase in comparison to an all-in-one package.
We have actually done a comparison between Pipedrive and HubSpot if you want a more in-depth analysis between the two.
Who’s It For?
Sales-driven teams, SMEs, and businesses are looking for a simple, deal-focused CRM without excessive complexity.
How Much Does it Cost?
- Essential: £14 /month per seat
- Advanced: £39 /month per seat
- Professional: £49 /month per seat
- Power: £64 /month per seat
- Enterprise: £99 /month per seat
Pros:
- Highly Visual Sales Pipeline – The drag-and-drop pipeline makes tracking deals straightforward and efficient.
- Sales-Driven Features – Tools like lead scoring, email tracking, and forecasting are built specifically for sales teams.
- Mobile-Friendly – One of the best CRMs for on-the-go sales teams, with a strong mobile app.
Cons:
- Limited Beyond Sales – Pipedrive lacks robust marketing automation and customer support features.
- Basic Reporting in Lower Tiers – Advanced analytics and forecasting require higher-tier plans.
- No Free Plan – Unlike HubSpot or Zoho, there’s no permanently free option.
4. Zoho
Zoho CRM is an affordable, yet feature-rich CRM that caters to businesses looking for strong automation capabilities within Zoho’s software suite. Its AI-powered analytics and workflow automation make it a strong contender for sales teams needing an efficient, budget-friendly CRM.
However, while it offers plenty of functionality, its interface can feel cluttered, and, according to online forums, its customer support has mixed reviews.
Who’s It For?
SMEs, budget-conscious businesses, and teams looking for a CRM that integrates seamlessly with accounting, HR, and productivity tools.
How much does it cost?
- Zoho CRM Free: Free
- Standard: £12 /month per user
- Professional: £18 /month per user
- Enterprise: £35 /month per user
- Ultimate: £42 /month per user
Pros:
- Affordable Yet Powerful – Offers automation, AI insights, and workflow tools at a lower cost than most competitors.
- Multi-Channel Sales Management – Integrates with social media, email, phone calls, and live chat.
- AI-Driven Automation – The AI assistant, Zia, can predict sales trends, automate tasks, and provide real-time recommendations.
Cons:
- Clunky Interface – According to multiple users, the UI feels outdated compared to competitors.
- Inconsistent Support – Users report mixed experiences with Zoho’s customer service, with the response being made within a couple of days, not hours.
- Limited Third-Party Integrations – While it integrates well with Zoho apps, external integrations can be less robust.
5. Monday.com CRM
Despite being primarily a task management software, Monday.com CRM also functions as a CRM, allowing businesses to build and customise workflows for sales, marketing, and customer service.
Unlike traditional CRMs, it operates like a project management platform with a CRM overlay, making it ideal for teams that want a broader tool rather than a sales-only solution. However, while it offers great flexibility, it may not be the best choice for businesses needing deep sales automation or AI-driven insights.
Who’s it For?
Cross-functional teams, startups, and businesses that need a CRM combined with project management.
How much does it cost?
- Basic: $10 per user/month
- Standard: $17 per user/month
- Pro: $28 per user/month
- Enterprise: Custom pricing
Pros:
- Highly Flexible & Customisable – Workflows can be tailored beyond sales to include project and team management.
- No-Code Automations – Users can automate follow-ups, deal updates, and notifications without technical expertise.
- Great for Collaboration – Ideal for teams that need CRM and project management in one platform.
Cons:
- Not purely a CRM – Lacks deep sales-specific features like advanced forecasting.
- Can Get Expensive – Costs add up quickly when scaling with automation and integrations.
- Overwhelming for New Users – The high level of customisation can be daunting, requiring time to set up effectively
6. Microsoft Dynamics 365
Microsoft Dynamics 365 CRM is a comprehensive solution that integrates customer relationship management with enterprise resource planning (ERP) functionalities.
It offers modules tailored for sales, customer service, field service, and marketing, providing businesses with a unified platform to manage various operations. The system's seamless integration with other Microsoft products, such as Office 365 and Azure, enhances productivity and collaboration across teams. Additionally, its AI-driven insights and analytics help businesses make data-informed decisions, optimising customer interactions and business processes.
Who It's For:
Large enterprises and organisations seeking an all-encompassing solution that combines CRM and ERP functionalities.
How Much Does it cost?
- Sales Professional: £49.10 per user/month
- Customer Service Professional: £37.70 per user/month
- Sales Enterprise: £71.60 per user/month
- Customer Service Enterprise: £71.60 per user/month
Pros:
- Comprehensive Integration: Seamlessly integrates with other Microsoft products like Office 365 and Azure, enhancing productivity.
- Modular Approach: Allows businesses to choose and pay for only the modules they need, offering flexibility.
- AI Capabilities: Incorporates artificial intelligence to provide predictive insights and analytics.
Cons:
- Complex Implementation: Setting up the system can be intricate, often requiring specialised expertise.
- Costly for Small Businesses: The pricing structure may be prohibitive for smaller organisations.
- Steep Learning Curve: Users may require extensive training to utilise all features effectively.
7. Zendesk Sell
Zendesk Sell, formerly known as Base CRM, is a sales force automation software designed to enhance productivity, processes, and pipeline visibility for sales teams.
It focuses on improving customer relationships and driving sales growth by providing tools for lead management, deal tracking, and communication. The platform's intuitive interface ensures quick adoption by sales teams, and its robust mobile app supports sales activities on the go. It also integrates with Zendesk's customer support tools, helping businesses manage customer interactions.
Who It's For:
Small to medium-sized businesses looking for a straightforward sales CRM solution.
How Much does it cost?
- Team: £15 per user/month
- Growth: £45 per user/month
- Professional: £89 per user/month
- Enterprise: Custom pricing
Pros:
- User-Friendly Interface: Intuitive design facilitates quick adoption by sales teams.
- Mobile Accessibility: A robust mobile app supports sales activities on the go.
- Integration with Zendesk Suite: Seamless connection with Zendesk's customer support tools.
Cons:
- Limited Customisation: May not meet the needs of businesses requiring extensive tailoring.
- Higher-Tier Features: Advanced functionalities are only available in more expensive plans.
- Basic Reporting: Reporting capabilities may be insufficient for data-driven organisations.
8. ActiveCampaign
Similar to HubSpot, ActiveCampaign combines email marketing, automation, and CRM tools into a single platform, aiming to help businesses engage with their customers and drive growth through personalised experiences.
It offers features such as automated workflows, segmentation, and lead scoring to enhance marketing efforts. The platform's user-friendly interface and extensive integration options make it accessible for businesses looking to streamline their marketing and sales processes.
Who It's For:
Small to medium-sized businesses looking for an integrated email marketing and CRM solution.
How much does it cost?
- Starter: £13 /month
- Plus: £42 /month
- Pro: £67 /month
- Enterprise: £123 /month
Pros:
- Advanced Automation: Offers powerful automation capabilities for personalised marketing.
- Comprehensive Analytics: Provides in-depth reporting and insights to optimise campaigns.
- Scalability: Flexible plans that cater to growing business needs.
Cons:
- Learning Curve: Advanced features may require time to master.
- No Free Plan: Lacks a free tier, which may deter small businesses or startups.
- Template Design: Email templates are relatively basic compared to some competitors
9. Insightly
Insightly is a unified CRM and project management platform designed to help businesses manage customer interactions and streamline operations.
It offers features such as contact management, sales pipeline tracking, and workflow automation, all within a user-friendly interface. The platform also provides robust project management capabilities, allowing teams to seamlessly transition from sales to project delivery. It also boasts integrations with popular applications like G Suite and Microsoft Office 365.
Who It's For:
Small to medium-sized businesses seeking an integrated solution for managing customer relationships and projects.
How much does it cost?
- Plus: $29 per user/month
- Professional: $49 per user/month
- Enterprise: $99 per user/month
Pros:
- Integrated Project Management: Combines CRM and project management, allowing a seamless transition from sales to project execution.
- User-Friendly Interface: Intuitive design facilitates quick adoption and ease of use.
- Customisable Dashboards: Offers tailored views and reports to suit specific business needs.
Cons:
- Limited Advanced Features: Lacks depth in advanced functionalities required by larger enterprises.
- Integration Constraints: While it integrates with popular apps, the range is narrower compared to some competitors.
- Mobile App Limitations: The mobile application offers reduced functionality compared to the desktop version.
10. GoHighLevel
Another platform similar to HubSpot, GoHighLevel is an all-in-one marketing and CRM platform tailored primarily for agencies and marketers.
It consolidates various marketing tools, including email marketing, SMS marketing, ‘funnel’ building, and client management, into a single platform. This helps businesses reduce the need for multiple software subscriptions and enhance client relationship management. With features like white labelling, marketing agencies can brand the platform as their own in that specific use case.
Who It's For:
Marketing agencies and professionals seeking a comprehensive platform to manage client relationships and automate marketing efforts.
How much does it cost?
- Starter Account: $97 per month
- Unlimited Account: $297 per month
Pros:
- Comprehensive Toolset: Combines multiple marketing and CRM tools into one platform, reducing the need for additional software.
- White-Labeling: Allows agencies to customise the platform with their branding, providing a cohesive client experience.
- Powerful Automation: Offers robust automation features for email campaigns, SMS marketing, and sales funnels.
H3: Cons:
- Steep Learning Curve: Extensive features may require time and training to master effectively.
- Higher Pricing: The cost may be prohibitive for smaller agencies or individual marketers.
- Specific Industry Focus: Targeted at marketing agencies and doesn’t offer robust capabilities for other industries.
11. ClickUp
ClickUp is a versatile project management and productivity platform that also offers CRM functionalities.
Similar to its closest competitor, Monday.com, it provides a wide array of features, including task management, goal tracking, time tracking, and customisable workflows, making it suitable for various business needs. The platform's adaptability allows businesses to tailor the platform to their specific processes, enhancing collaboration and efficiency.
Who It's For:
Teams and businesses of all sizes looking for a flexible platform to manage projects, tasks, and customer relationships.
How much does it cost
- Free Forever: $0
- Unlimited: $7 per user/month
- Business: $12 per user/month
- Enterprise: Custom pricing
Pros:
- Highly Customisable: Allows users to tailor workflows, dashboards, and views to their specific needs.
- Comprehensive Feature Set: Offers a wide range of tools, from task management to time tracking, in one platform.
- Affordable Pricing: Provides robust features at competitive price points, including a free tier.
Cons:
- Overwhelming for New Users: The extensive feature set can be daunting for beginners.
- Performance Issues: Users have reported occasional lag, especially with large datasets.
- Mobile App Limitations: The mobile version lacks functionalities available on the desktop platform.
12. Attio
Attio is a modern, customisable CRM platform designed to adapt to the ‘unique workflows of businesses’.
It offers features such as contact and company management, customisable pipelines, and seamless integrations with email and calendar services. Attio's flexible data model and intuitive user interface make it particularly appealing to startups and small teams seeking a tailored CRM solution. The platform also provides a free plan for up to three users, allowing smaller teams to access essential CRM functionalities without immediate financial commitment.
Who It's For:
Startups, small businesses, and teams are looking for a flexible and customizable CRM solution.
How Much does it cost?
- Free: $0 for up to 3 users
- Plus: $34 per user/month
- Pro: $69 per user/month
- Enterprise: Custom pricing
Pros:
- Customisable Workflows: Allows teams to design workflows that align with their specific processes.
- User-Friendly Interface: Intuitive design facilitates quick adoption and ease of use.
- Seamless Integrations: Easily integrates with existing tools like email and calendar applications.
Cons:
- Limited Advanced Features: May lack some advanced functionalities required by larger enterprises.
- Per-User Pricing: Costs can escalate as team size increases.
- Learning Curve: Some users may require time to fully utilise customisation capabilities.
13. Odoo
Odoo is an open-source enterprise resource planning (ERP) platform that offers a suite of business applications, including CRM, accounting, inventory management, and e-commerce.
Its modular design allows businesses to customise the system by selecting only the applications they need, making it highly customisable. The CRM module, like the other alternatives, provides tools for lead management, sales automation, and customer communication, all within an intuitive interface.
A key selling point, Odoo's open-source nature encourages community collaboration, leading to continuous improvements and a thriving community to customise your CRM system.
Who It's For:
Businesses of all sizes that are looking for a flexible, integrated ERP solution with CRM capabilities.
How much does it cost?
- Standard - £21.05 per user per month (£16.83 per user per month if you want to pay £201.96 on an annual basis)
- Custom - £31.62 per user per month (£25.28 per user per month if you want to pay £303.36 on an annual basis)
Pros:
- Modular Flexibility - Allows businesses to tailor the system by choosing specific systems from over a 40+ application library.
- Cost-Effective - Offers a free plan for single-app usage, making it accessible for small businesses.
- Community Support - An Active community contributes to a wide range of modules and continuous improvements.
Cons:
- Limited Integrations - Primarily integrates with other Odoo applications, which may limit connectivity with third-party tools.
- Learning Curve - Users may require time to adapt to the system's functionalities and customisation options if they need to integrate more than one application.
- Support Variability - Quality of support can vary, especially for users relying on community assistance.
14. SharpSpring
SharpSpring is, like HubSpot, a comprehensive ‘revenue growth’ platform that integrates marketing automation with robust CRM capabilities.
Designed to cater to small and large businesses and marketing agencies, it offers tools such as lead scoring, email marketing, CRM integration, and detailed analytics. The platform emphasises flexibility and scalability, allowing users to create personalised, targeted campaigns. With its user-friendly interface and regular updates, SharpSpring pledges to provide an all-in-one solution for managing and nurturing leads throughout the sales funnel.
Who It's For:
Small to medium-sized businesses and marketing agencies seeking an integrated platform for marketing automation and monitoring contacts.
How much does it cost?
Sharpspring doesn’t openly share its pricing on its website, nor on review sites like G2 or Capterra.
Pros:
- Comprehensive Feature Set - Combines CRM and marketing automation functionalities, providing a single view of the customer for all marketing and sales teams.
- User-Friendly Interface - Intuitive design facilitates ease of use and quick adoption by teams.
- Regular Updates - Continuous improvements and feature additions keep the platform current with industry trends.
Cons:
- Learning Curve: Extensive features may require time and training to fully utilise effectively.
- Reporting Limitations: Some users have noted that reporting features could be more robust, particularly in terms of attribution and deeper insights into campaign performance.
15. Keap (formerly Infusionsoft)
Keap is a CRM software tailored for small businesses, integrating customer management, marketing automation, and sales tools into one platform.
Its main features include customer and lead management, email marketing, customizable sales pipelines, quotes and invoices creation, payment processing, and e-commerce functionalities. Keap promises to ‘streamline your business with industry-leading marketing automation software’. The platform also offers compatibility with a wide range of third-party apps and services.
Who It's For:
Small businesses and entrepreneurs seeking an all-in-one solution for CRM, marketing automation, and e-commerce management. It labels itself as the ‘small business CRM’ solution.
How much does it cost?
Using the default 2 users and 1,500 contacts, Keap is priced at:
- £222.72 per month (£185.47 per month if you pay annually)
Pros:
- Integrated Platform - Combines CRM, marketing automation, and e-commerce tools, reducing the need to increase your tech stack.
- User-Friendly - Designed with small businesses in mind, offering an intuitive interface that simplifies complex processes.
- Automation Capabilities - Robust automation features help streamline tasks such as follow-ups, billing, and contact management.
Cons:
- Pricing Structure - Costs can escalate as the number of users and contacts increases, potentially impacting budget-conscious businesses that require a lot of users of the CRM.
- Limited Customisation - Some users may find the customisation options less flexible compared to other CRM platforms.
- Learning Curve - While user-friendly, mastering all features, especially advanced automation, may require time and training.
16. Bitrix24
Bitrix24 is a business management software that offers a suite of tools, including CRM, project management, communication, and collaboration features.
The CRM module provides sales funnel management, lead tracking, and customer interaction history. It also, like a lot of the alternatives, includes automation features to streamline tasks and workflows, making it a versatile solution that the majority of businesses needs. With both cloud-based and on-premise options, it caters to a wide range of organisational requirements.
Who It's For:
Businesses of all sizes are seeking a comprehensive platform that combines CRM with project management and collaboration tools.
How much does it cost
- Basic - £45 per organisation per month (£36 per organisation per month if you pay annually)
- Standard - £93 per organisation per month (£66 per organisation per month if you pay annually)
- Professional - £186 per organisation per month (£131 per organisation per month if you pay annually)
- Enterprise - £374 per organisation per month (£262 per organisation per month if you pay annually)
Pros:
- Comprehensive Tools - Offers a wide range of features beyond CRM, including project management.
- Flexible Pricing - Multiple pricing tiers make it accessible to various business sizes and budgets.
- Customisation - Allows extensive customisation to tailor the platform to specific business processes and integrates with other business operations.
Cons:
- Complexity - The vast array of features can be overwhelming, leading to a steeper learning curve.
- Performance Issues - Some users have reported occasional slowdowns, particularly with larger datasets.
- Support Limitations - Customer support may not be as responsive or comprehensive, especially for users on lower-tier plans.
17. Braze
Braze is a customer engagement platform that enables brands to deliver personalised and meaningful experiences across various digital channels.
By integrating real-time data analytics, Braze allows businesses to understand user behaviour and craft targeted and segmented campaigns. The platform supports a wide array of communication channels, including email, push notifications, in-app messaging, and more, ensuring consistent and cohesive customer interactions.
Who It's For:
Braze is ideal for medium to large enterprises seeking to enhance their customer engagement strategies through personalised, cross-channel marketing campaigns.
How much does it cost?
Braze doesn’t publicly display the pricing on their website or on comparison sites due to only offering tailored solutions.
However, Vertice reported that Braze offer plans ranging from $60,000 to $200,000 per year or even higher for larger enterprises
Pros:
- Comprehensive Channel Support - Braze facilitates engagement across multiple platforms, allowing unified campaign management and consistent messaging.
- Real-Time Data Processing - The platform processes user data in real-time, enabling quick responses to customer actions and enhancing engagement.
- User-Friendly Interface - Braze's intuitive design ensures easy adoption for teams, streamlining the creation and management of marketing campaigns.
Cons:
- High Price Point -The cost structure may be prohibitive for smaller businesses or startups with limited budgets.
- Learning Curve - Advanced features might require additional training for new users to fully leverage the platform's capabilities.
- Customisation Requires Developers - While Braze offers robust features, tailoring certain aspects will necessitate developer involvement, which could be a constraint for some organisations.
18. Copper CRM
Copper CRM is a CRM platform designed to integrate seamlessly with Google Workspace (formerly G Suite).
It offers features such as email tracking, task automation, and contact management, all within a user-friendly interface that resembles Google's design philosophy. This deep integration allows users to manage leads and opportunities directly from their Gmail inbox, reducing the need to switch between applications.
Who It's For:
Businesses that heavily utilise Google Workspace and seek a CRM solution that integrates effortlessly with their existing tech stack.
How much does it cost?
- Starter - £8.94 per seat per month (£6.70 per seat per month if you pay annually)
- Basic - £21.60 per seat per month (£17.13 per seat per month if you pay annually)
- Professional - £51.40 per seat per month (£42.95 per seat per month if you pay annually)
- Business - £99.81 per seat per month (£73.74 per seat per month if you pay annually)
Pros:
- Seamless Google Integration - Native integration with Google Workspace enhances productivity and reduces context-switching.
- User-Friendly Interface - Google-like design ensures a short learning curve for new users who utilise G-Suite.
- Automated Data Entry - Reduces manual data entry by automatically capturing information from emails and calendars.
Cons:
- Limited Advanced Features - Lacks advanced functionalities required by larger enterprises.
- Pricing - Despite being at a lower price point, higher-tier plans can be expensive for small businesses that need more advanced features.
- Customisation Constraints - Offers fewer customisation options compared to some competitors.
19: EngageBay
EngageBay is an all-in-one marketing, sales, and service automation platform that includes a robust CRM system.
It offers features such as email marketing, lead generation, pipeline management, and customer support tools. Designed with small to medium-sized businesses in mind, EngageBay aims to provide a comprehensive suite of tools to manage customer relationships and automate business processes without the need for multiple software subscriptions.
Who It's For:
Small to medium-sized businesses seeking an affordable, integrated platform for marketing, sales, and customer support automation.
How much does it cost
- Free - £0 (up to 250 contacts)
- Basic - £9.49 per user per month
- Growth - £41.15 per user per month
- Pro - £75.97 per user per month
Pros:
- Comprehensive Feature Set - Combines marketing, sales, and service tools in one platform.
- Affordable Pricing - Competitive pricing plans, including a free tier for small teams.
- Modular Flexibility - Allows businesses to choose and pay for only the features they need.
Cons:
- Limited Integrations - Offers fewer third-party integrations compared to some competitors.
- Learning Curve - Extensive features may require time to fully master.
- Customer Support - Users have reported that customer support response times can be slow.
20. Freshsales
Freshsales, part of the Freshworks suite, is a CRM platform designed to streamline sales processes with AI-based lead scoring, built-in phone and email, activity capture, and more.
It offers a visual sales pipeline, customisable dashboards, and workflow automation to help sales teams manage leads and deals effectively. The platform's AI capabilities provide predictive contact scoring and next-best-action insights, enabling sales representatives to focus on high-priority leads.
Who It's For:
Businesses of all sizes are looking for an AI-driven CRM solution to enhance their sales processes.
How much does it cost?
- Growth - £9 per user per month (£7 per user per month if you pay annually)
- Pro - £35 per user per month (£29 per user per month if you pay annually)
- Enterprise - £59 per user per month (£49 per user per month if you pay annually)
Pros:
- AI-Powered Insights - Provides predictive lead scoring and actionable recommendations.
- Integrated Communication Tools - Built-in phone and email features streamline communication.
- Customisable Dashboards - Allows tailoring of dashboards to specific business needs.
Cons:
- Limited Free Plan - The free tier is restricted to three users and offers limited features. It is also only a trial that’s limited to 21 days.
- Integration Limitations - Offers fewer native integrations compared to some competitors.
- Customer Support - Users have reported that customer support is only available in English, and response times can be slow
21. SugarCRM
SugarCRM is a comprehensive customer relationship management platform that offers tools for sales automation, marketing campaigns, customer support, and reporting.
It provides a high level of customisation, allowing businesses to tailor the system to their specific needs. With modules like Sugar Sell, Sugar Serve, and Sugar Market, the platform caters to various aspects of customer engagement. SugarCRM's open-source roots and flexible architecture make it a preferred choice for organisations seeking adaptability and control over their CRM processes.
Who It's For:
Medium to large enterprises across various industries are looking for a customisable and comprehensive CRM solution.
How much does it cost?
- Essentials - £15 per user per month, billed annually
- Standard - £47 per user per month, billed annually
- Advanced - £68 per user per month, billed annually
- Premier - £108 per user per month, billed annually
Pros:
- Customisation - Offers extensive customisation capabilities to align with unique business processes.
- Comprehensive Features - Provides a wide range of tools covering sales, marketing, and customer service.
- User-Friendly Interface - Designed for ease of use, facilitating quick adoption by teams.
Cons:
- Cost - Higher pricing tiers may be a consideration for smaller businesses that still require a number of users.
- Limited Free Trial - Offers only a 7-day trial period, which may not be sufficient for a thorough evaluation or implementation period.
Choosing the Right CRM is Just the Start
With over 20 top CRM systems on the market for B2B businesses, selecting the right platform can feel overwhelming.
Whether you’re leaning towards an all-in-one solution like HubSpot, a sales-focused tool like Pipedrive, or a fully customisable option like Odoo, the key isn’t just in the choice, it’s in the implementation.
Whatever you choose, even the best CRM can underperform without a clear plan to roll it out across your organisation. That’s why, if HubSpot is your preferred choice, it’s crucial to approach onboarding with structure and clarity. Read our 5 Stages of a Successful HubSpot Implementation guide to get the low-down on how we implement HubSpot for our clients - it’s so good, we won an award for it.