Most building suppliers already know the frustration of trying to make a generic CRM fit their world. The challenges are specific, and the solution has to be as well.

Common pain points we solve:

• Stockist and retailer account management is patchy, making forecasting and planning harder than it needs to be.
  
  
• Construction project leads from sources like Barbour ABI or Glenigans often slip through the cracks without proper tracking.
  
  
• Architects and specifiers need nurturing at the right stages, but most CRMs aren’t set up for this.
  
  
• Samples and CPD training fall off the radar without consistent follow-up.
  
  
• Installers and contractors get forgotten once projects move forward, leaving loyalty untapped.
  
  
• Compliance pressures (such as the Building Safety Act) are hard to evidence when records live across disconnected systems.

How Rapid Deployment changes this:

• Improve forecasting by centralising stockist and retailer data into one system.
  
  
• See the bigger picture with project tracking that follows the full planning cycle.
  
  
• Strengthen influence with specifiers and architects through targeted, automated touchpoints.
  
  
• Never lose track of samples with built-in reminders and reporting.
  
  
• Grow installer loyalty by managing CPD and training records in HubSpot.
  
  
• Stay audit-ready with clean data and process tracking that makes compliance simpler.

“Because less time is spent on nuts-and-bolts implementation, we can focus on helping you refine your processes. That way, you don’t just speed up bad ones — you actually make them better.”