Choosing the right CRM can transform how you attract, engage, and delight customers, but with so many options on the market, it’s hard to know which platform truly delivers.
HubSpot is often seen as one of the premier choices for growing B2B businesses thanks to its all-in-one suites, intuitive interface, and powerful automation tools.
But how does it stack up against Bitrix24?
In this comparison, we’ll break down the key differences between HubSpot and Bitrix24, looking at everything from features and flexibility to pricing to technical details, such as integrations, which will help you decide which platform fits your business best.
A slight caveat before we get into the meat of this article - we’re a HubSpot Solutions Partner. We’re well-versed in working with the platform, and we think it’s a brilliant fit for most B2B businesses. However, we would never recommend it if it doesn’t fit your specific business requirements.
Throughout this article, we will give an impartial comparison between HubSpot and Bitrix24 to help you make the correct decision for your circumstance.
Starting with HubSpot, there are numerous ways to get onboarded and started within the system. You can start with:
Either one of the three is effective in getting you started and helping you set up your portal in the correct way. And once you’re set up, you can take advantage of the numerous products that HubSpot offers.
Whilst, like all other CRMs, there may be an initial learning curve, HubSpot's user-friendly design supports businesses in effectively leveraging the platform's capabilities to drive growth and improve customer engagement. One user on G2 commented by saying:
Hubspot is very helpful, offering a robust way to learn and manage service, sales, and marketing. Its built-in help resources and user-friendly tools have made it much easier to understand and implement key business strategies.
With its wide array of tools and features across its three tiers, Starter, Professional and Enterprise (including a stripped-back, free version too), HubSpot is known for combining sales, marketing, service, operations and, most recently, eCommerce functionality within its suite. This makes it ideal for those B2B businesses looking to scale their business without the investment into a wide tech stack that needs external integrations to merge with your CRM.
On the other hand, Bitrix24 positions itself as a comprehensive platform, offering a wide array of tools ranging from CRM functionalities to project management and internal communications.
With regards to onboarding, Bitrix24 offers a wealth of self-service resources, including video tutorials and webinars. However, the absence of more guided onboarding processes can be a hurdle for teams without dedicated technical support. Alongside that, it has been noted that the breadth of the platform can introduce complexity, particularly when it comes to onboarding and getting used to the system.
As TechRadar noted:
Logging into Bitrix24, I quickly realized [sic] that ease of use is a complex topic for this platform. While the customization [sic] options are extensive, this flexibility comes at the cost of initial complexity.
As mentioned, the complexity of the system could make it more complicated for businesses, without technical support, to start using the software easily and get onboarded effectively.
HubSpot’s flexibility is one of the key reasons businesses continue to scale with - and use - the platform. With the ability to create custom properties, objects, workflows, and dashboards, teams can shape the system around their exact processes rather than adapting their processes to fit the tool.
Whether it’s segmenting contacts with bespoke criteria, building out tailored sales pipelines, or automating marketing workflows based on specific behaviours, HubSpot’s customisation options and flexibility enable users to design a system that mirrors their real-world operations. As one G2 reviewer puts it:
Adapt quickly with a flexible system that allows you to architect your business exactly as it appears in the real world... without months of custom dev work.
This level of adaptability means that even as your business evolves, HubSpot evolves with you, without the need for expensive development work or third-party tools.
Bitrix24 stands out for the breadth of features and the degree to which businesses can customise the platform to fit their own operational model. From custom pipelines and form fields to entirely bespoke workflows, it’s a toolkit built with flexibility in mind, especially for organisations juggling both internal project management and external sales processes.
That being said, the depth of functionality can limit the usability of the system, with a senior developer on Capterra saying:
Some of the tools is hidden on unexpected location inside on other tools and make the navigation process is quite frustrating.
Despite this feedback being common across review sites for the system, the flexibility of the system extends beyond CRM into their broader ecosystem, which includes tools for HR, communication, task tracking and more. That’s ideal for companies seeking an all-in-one workspace.
However, for teams that simply want a streamlined marketing and sales platform integrated with their CRM, Bitrix24’s CRM may be a little complex for their specific needs.
This will be no surprise, but HubSpot’s main standout strength is its unified system across all business departments.
From marketing automation and sales pipelines to customer service, CMS, and operations, every tool is designed to work together on a single platform. This native integration removes the friction of jumping between disconnected systems and gives teams a clearer, shared view of the customer journey. It also connects up to your CRM, which enables your users to have a single-view of the customer.
What really sets HubSpot apart, though, is the balance between depth and usability.
Each Hub is feature-rich in its own right, with a level of practicality that you would usually assume to be reserved for specialist, independent tools. Having all these tools under a single umbrella enables businesses to take advantage without the need to patch together a load of third-party apps. As one reviewer puts it:
HubSpot is more than just a CRM – it's an ecosystem of powerful tools that seamlessly integrate to help you grow.
Undoubtably, this is where Bitrix24 has a leg-up on a lot of its competitors. It places itself as a ‘full-stack business platform’, combining it’s core CRM product, it also offers built-in tools for project management, internal communication, document sharing, HR and even website building.
Therefore, for businesses looking to unify complete business operations within a single workspace, the all-in-one approach to Bitrix24 is ideal. A user on Capterra highlighted the platform's versatility:
Bitrix24 is an all-inclusive workspace software. Most interesting feature for me is CRM.
However, that very breadth can also dilute focus. While HubSpot, comparatively, keeps its product ecosystem tightly aligned to sales, marketing, service, and content management, Bitrix24’s Swiss army knife structure can be overwhelming. As one user noted on G2:
Bitrix24 has tons of features, but it can feel like too much if you’re only looking for CRM and sales support. It’s easy to get lost.
This is where HubSpot can get tricky, as it’s not exactly a cheap option if you want all the bells and whistles.
HubSpot offers a free CRM option, but only allows you to store up to 1,000 non-marketing contacts within this tier. From there, if you want the customer platform (which is the bundle which encompasses all ‘Hubs’), it comes priced at:
However, what HubSpot does allow you to do is scale your tiers as you grow and adopt new features within ALL tiers if you choose the customer platform option. However, if you don’t you can also pick and choose what tier of each suite and make your own, personalised bundle - something that other CRM providers don’t often allow.
Similarly, Bitrix24 offers variable packages based on the functionality they can afford. It also offers a separate option for if you want to host the system on-premises or cloud-based which is something to consider if you’re weighing up using the platform.
The four packages Bitrix24 CRM offers are:
This comes out as slightly cheaper overall than HubSpot - but beware that you may not get the functionality for some levels as you would at a similar level with HubSpot.
The final comparison point is regarding integrations and how easy it is to connect multiple apps to the CRM.
Firstly, HubSpot offers an extensive integrations ecosystem, featuring over 1,500 native integrations through its App Marketplace. This allows users to connect their CRM with a wide array of tools, including, for example, QuickBooks, Microsoft Teams, LinkedIn Sales Navigator and other ERP & CRM tools.
This connectivity ensures that data flows smoothly between platforms, including HubSpot’s CRM, which reduces manual input and enhances operational efficiency. A Capterra user highlighted the value of HubSpot’s integration abilities by saying:
The integrations of HubSpot are unmatched, big reason they charge big is those ecosystem integrations.
This flexibility ensures that, as your business evolves and introduces more systems into your tech stack, HubSpot can adapt with you without needing substantial change.
With regards to this final section, Bitrix24 CRM offers a comprehensive suite of integration options designed to enhance its all-in-one business platform.
Through the Bitrix24 Marketplace, users have access to over 600 applications spanning categories such as CRM, project management, telephony, and marketing automation. Notable integrations include tools like Mailchimp, Xero, QuickBooks, and various telephony services.
Getting more technical, developers and businesses that seek custom solutions can utilise a robust REST API, which facilitates the creation of bespoke integrations and extensions. This flexibility allows for the synchronisation of data across systems and the development of unique workflows.
However, as has been the theme throughout this comparison, setting this up and configuring the platform can be complex, particularly for those without technical expertise. But, one could argue that’s the same for all CRM systems that you can configure APIs for. However, HubSpot in particular is built for ease of use which can be particularly beneficial for teams without dedicated technical support.
Choosing the right CRM comes down to your team’s needs, technical capabilities, and growth ambitions. While Bitrix24 may offer strong features in certain areas, HubSpot stands out for its ease of use, unified ecosystem, and scalability, particularly for growing B2B businesses.
If you're leaning towards HubSpot and want to get implementation right from day one, download our 5 Stages of HubSpot Implementation guide. It walks you through each phase of a successful rollout, helping you avoid common pitfalls and maximise ROI from the get-go.