Video is one of the most valuable tools in your arsenal as a marketer, but it can be difficult to know where to start.
Recent research estimates that around 95% of viewers could remember a brand's key message after watching a promotional video. That's staggering, especially when you consider than only 10% of the sample remembered the brand's message after reading a written version. The takeaway here is clear: video assets can add exponential value to B2B marketing campaigns, but only when executed correctly.
In this guide, our expert videographer runs through everything you need to know to get started making B2B video content, starting with an exhaustive glossary of terms to help you get to grips with the endless technicalities of video production, and including advice on all stages of the creative process, including pre and post-production.
Our guide to getting started with B2B video will help you learn:
The language of video production
Our glossary helps decode the many technical terms related to videography and video creation.
How to plan, shoot and edit your video
We will guide you through the entire process of creating your video, from setting up the camera to cutting and editing your video.
Where promotional video should fit in your B2B marketing strategy
Advice on how to make the most out of your newly-created video asset.
CLOSE X