What can we expect from Google’s broad core update this month? Google confirmed via Twitter that this particular core update would launch on the 25th of May and roll out over the next few week.
With each core update, Google is striving to make search results increasingly relevant to its users’ intent. Google’s Public Liaison for Search, Danny Sullivan, stated that—like past core updates—your web page’s ranking successes should be expected to change.
Check out Danny’s post here for more information on what you can expect from Google’s May core update.
Don’t fret, this is a positive thing. While you may notice a considerable difference in how your site is performing, this update is being implemented to make search results that bit more helpful and useful for everyone involved. Google reiterates guidance from past core updates, highlighting that;
On SEO-focused forums and social platforms, Google’s core update brought a sense of panic and disruption—with some posters saying…
“My Site Rank was dropped yesterday from 4th POS to 10th :-( .....”
“So far I noticed a slight bump in traffic, but the keyword bleeding started again, so no idea where this will go. Let's see in a couple of weeks.”
It’s important to keep an eye on Google’s social media to see when they announce the completion of rolling out the update. It is said to take around 1-2 weeks. Only when the update has finished can you go ahead and inspect your analytics to see how your web pages have been affected and adjust accordingly.
Once the update has been completed, you should focus on improving your web content’s authority. To do this, web design and SEO strategies should be implemented—but of course, you knew that already.