84% of adults use the internet "on the go", using tablets, smartphones, or any other kind of handheld device. In many instances, a prospect may visit your website on their desktop or laptop and perform follow up research on their smartphone device. The days of desktop-only internet browsing are well and truly over. Based on authoritative sources, statistics and facts – learn why mobile B2B website design has become a necessity. Navigate the headings to learn more.
Note: this article was originally published in 2015, but has been updated to reflect accurate statistics in December 2019.
- Prospects and your competitors prefer mobile optimised sites
- A large proportion of your traffic comes from mobile devices
- Websites that haven't been optimised for mobile are harder to navigate
- Mobile optimised sites increase their chance of lead generation
- Sites that haven't opted a mobile optimised site are penalised
Prospects and your competitors prefer mobile optimised sites
- If your business has a poorly designed website on mobile, 57% of internet users won't recommend it to others. Your website should be a reflection of your business, and if it doesn't look good on mobile, you risk putting off potential customers.
- 85% of people think that a mobile site should be as good or better than its desktop version. With more and more people using mobile devices to browse the internet, many website development projects have taken a "mobile-first" approach.
- Over 50% of mobile website visits are abandoned if a mobile site takes longer than three seconds to load - for every one second delay, conversions fall by 12%
A large proportion of your traffic comes from mobile devices
- Over half of all worldwide online traffic is generated through mobile - This figure is only set to rise. By ignoring your mobile audience, you are essentially ignoring a huge number of potential prospects.
- 80% of B2B buyers use a mobile at work - Mobile usage per B2B worker is only expected to increase from two hours a day to three by 2020
- More than 60% of B2B buyers reported that mobile played a significant role in the purchase of a service or product
Websites that haven’t been optimised for mobile are harder to navigate
- 44% of people struggle to navigate on smaller devices – responsive design automatically adapts to fit a prospect’s specific screen size.
- 46% of visitors have trouble navigating a static site (a traditional, non-responsive site)
Mobile optimised sites increase the chance of lead generation
- 46% of people say they wouldn't purchase from a brand again if they had an interruptive mobile experience – Simplifying forms and navigation menus, while making buttons easily clickable, removes any barriers that stop your prospects becoming leads.
- 69% of mobile users say they're more likely to buy from businesses with mobile sites that easily address their questions or concerns – With mobile usage accelerating, the opportunities for lead conversion cannot be ignored.
Sites that haven’t adopted a mobile optimised site are penalised
- Sites that haven’t been optimised for mobile experience decreased visibility in the search engines, and a loss of rankings– This is a direct impact of Google’s "Mobilegeddon" update, which penalised sites that aren’t mobile optimised.
Why you need responsive design
Responsive design works by using CSS to change the way a page is rendered on different devices and screen sizes. On smaller smartphone and tablet screens, a responsive site retracts and rearranges elements of a site for easy viewing and usability for a website visitor and provides a greater user experience all-round.
When choosing your strategy for mobile optimisation, there really isn’t any competition. For a cost-effective, simple and future-proof design – you need a responsive site.
For more tips on how you can get your B2B website up to scratch, why not download our free eBook and see if you can improve your lead generation efforts through our six step approach.