Inbound marketing explained
Get found online, nurture prospects, generate sales leads
Inbound marketing delivers valuable new buying audiences by attracting highly motivated leads to your website and converting them into customers.
Significantly cheaper than traditional outbound marketing, leads typically cost you 61% less, allowing you to grow your business faster – for less.
Using a proven process, inbound marketing is easy to measure and gives you a higher proportion of sales qualified leads as you refine each campaign.
Our B2B inbound marketing works by creating sales funnels, with your website visitors at the top, and new customers emerging from the bottom.
- First we identify your potential customers, their challenges and the unique way in which you can help them
- We use content marketing and social media campaigns so you get found by more website visitors
- Next we convert visitors to prospects by offering valuable content in exchange for their contact details
- We then nurture those prospects and convert them to sales-ready leads by matching your communications to their interests, needs and problems
- Finally, we analyse and refine the marketing campaign to deliver the maximum number of sales leads at each stage
As trusted UK Gold HubSpot partners, you benefit from the expertise we’ve built delivering measurable and profitable B2B marketing campaigns.