the factory.
viral campaign.
Filmed episodes of The Factory in which David Brent look alike Tim Oliver goes on his ‘quest for the perfect ERP solution’ formed the centrepiece of the concept. A completely different, more engaging way of showing case studies, each episode features K3 customers and employees to demonstrate the benefits of K3’s ERP software.
As well as increasing web traffic by over 400% and differentiating the company from its competition, the campaign consolidated customer relationships and helped build the sales team’s morale.
"The Factory is without doubt the most innovative, refreshing and exciting campaign we have ever run (in 21 years). It hit all our hot buttons in that it was highly distinctive, funny and yet conveyed all our key messages in a way that people wanted to hear. K3 ended up with a fantastic result and I know a huge amount of effort went into putting it all together by axongarside whose creative and organisational skills were faultless."
Howard Joseph, Managing Director K3 Business Technology Group Ltd