Breakfast at the Ivy

Lead Generation Event

Maginus was targeting senior decision makers in leading retailers when it asked axongarside to help market an event in London. Recruiting attendees to sales events is notoriously difficult but with My Genius on hand a third of those invited attended the event and five of those became part of Maginus’s sales pipeline. We used a traditional print invitation, a follow-up email with a registration microsite and followed up each invitation with a call.

“My Genius is absolutely superb...please please please can we have one” Maginus prospect on being sent a mailer.