JUNGHEINRICH
ADVERTISING CAMPAIGN
Challenge: The company was still relatively small in the UK when Axon Garside was asked to develop a campaign to broaden the appeal of the brand.
Solution: The Big name campaign played on the long German name to position the company as a Big Player: The Jungheinrich brand became instantly recognisable to customers as a serious and significant brand in the UK lift truck market. The initial pull-out magazine insert made such an impact that the campaign was rolled out to support all divisions of the company over the next two years.
