JUNGHEINRICH
IMHX EXHIBITION
Challenge: IMHX is the showcase for the materials handling industry and axongarside built all Jungheinrich’s stands for twelve years. The challenge at this show was to design and build a stand that stood out from the crowd and provided a platform to address the needs both of small users and national accounts.
Solution: This stand was built around the single theme of ‘Customer Comfort’ but incorporated a number of ‘stands within a stand’; a central dining area, re-usable pop-up stands for each Jungheinrich region and pods with interactive presentation stations to show a much bigger variety of products than could be exhibited on the stand. Many of the elements were designed to be re-usable and so maximise the ROI on what was a significant investment.