Jungheinrich

When we began working with Jungheinrich the German forklift manufacturer had just arrived in Britain and was largely unknown in the UK marketplace. Our Big Name campaign established the brand and laid the foundations for spectacular growth which saw Jungheinrich merge with the Boss Group to become one of the market leaders in both the warehouse and manufacturing sectors.

In 2001 Jungheinrich outsourced its UK marketing operation to axongarside and over the next few years we developed an industry leading lead generation programme which confirmed the company as a market leader in the small user market as well as the national accounts for which it had become known.