The Retail People.
interpreting a brand for one market sector
The retail software market is very competitive. As a distributor, K3 also faces competition from other suppliers of Microsoft software so it is even harder to create a distinctive brand identity that separates K3 from its competition. We created the The Retail People concept for K3's retail division. In this way K3 Retail is able to share the same visual identity as the rest of the Group, making the most of the strength that comes from being part of a larger company, whilst emphasising the division's immersion in the retail industry, the quality of its people and their understanding of the retail business.
